Web Based VS Traditional Chiropractic Software – #8 What if my internet goes down?
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video Loss of internet. All right so what happens if you lose the internet? With a client service system I got this again all the time and all the time the only people you’ve ever learned of whether or not an internet-based system or web-based system is better for you.So where this misconception comes from a lot of times is from the only education you’ve gotten is from somebody that sells a client-server system. So the client server system your updates are not available so you can’t get the updates that’s the worst thing that can happen if your internet goes down. With our system the internet going down in your office is not the end of the world anymore. Maybe five years ago that was a little bit harder than it is now but I can run an entire practice off with an iphone. With wireless internet connection and that is still one hundred percent data encrypted everything is still one hundred percent HIPAA compliant everything is still good so with a client server system. Worst case as you can’t get your updates worst case with the internet system web-based system is you can’t get on the system your can’t access your data for a little bit of time but again if your crash box I call it I used to work in the in as a waiter when I was younger as a student and we had a crash box if the power went out or something there was a crash box and you to open it and their pens and pencils and old school order forms you see if diners and things you could still run your business off of calculators. The crash box for a web-based platform when the internet goes down is your iphone. And then your systems right back up and running as long as you set it up that way from the beginning it should be no problem.
Web Based VS Traditional Chiropractic Software – #7 Data Security
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video Data security it is important. So internal network on your on the client server side you have an internal network and online intake is susceptible to that. So your internal network is your internal network you have to maintain those firewalls they’re much easier to hacks it’s much easier to hack it your your network in your office than it is to pack the client a web-based system. Now for some systems they doubt that they have a way patients can fill things in online nice for client server system. Well that adds another susceptibility to your practice that’s another portal a hacker can get into. Client server systems are actually less secure if it was a web-based platform like ours and you have a client patient that wants to fill in forms online the entire network is one. It’s seamless right see so the data security and the ability to hack in is lower with a web-based system. If the firewall breaks down it’s your responsibility so a lot of insurance companies a liability cover companies have a liability coverage for data hacking. That it’s becoming more and more prevalent you should check with your carrier right now and we actually have it. Every doctor who has a client-server system should get it because if the fire if your system is hacked and the data is hacked into it’s actually your responsibility. You have to show that you did everything possible to actually maintain that firewall and the security that Network. And as you know networks change technology changes HIPAA compliance changes the odds that you’re going to keep up with all of those requirements and actually be up to speed on need protection and the security of your network is low. Let’s be honest we’re busy we’re running practices it’s the last thing you want to do. Think about and it’s the last thing you’re going to get to that means you susceptible with a web-based platform it’s a hundred percent data encryption. All the time up to speed with HIPAA compliance. It’s what we do we one of the main core confidences competencies of our business is to make sure our data is always packed up and encrypted in to speed with all the HIPAA requirements government requires requirements as as the technology changes that were always up to speed with that. In this case liability coverage is always a good idea i’m not saying you don’t have to have it. I don’t want to put that out there but what you have to show in the case where your data is compromised is that you took every measure possible to secure it. So if you have a system like a web-based platform that is doing this for you. And we have a contract together that’s part of our agreement that we’re going to maintain your data up to the security measures that were supposed to. So the on us is really on us a decade now. The theory that well your data can get hacked no matter what that’s true it can always get hacked no matter what. The question is not whether or not data gets hacked that the question is where is the bigger liability and bigger likelihood. The bigger likelihood is definitely on a client server system the bigger liability is going to be on you if you have a client server system.
Web Based VS Traditional Chiropractic Software – #6 What if I need my data, do I own it?
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video Data ownership at times the only person you ever learn about a client-server system is I’m sorry about the only time you learn about a web-based system and advantages or disadvantages is from somebody that is selling a client-server system. I’ve heard this a million times that’s just not true whether or not you own the data. You own your data with a client server system that data that’s in that server that’s in your office of course you own it. You change systems old server and the data you need has to be maintained by you and you still have to keep that server with the old software or some version of that license. On that server they don’t tell you that comes with a cost so even if you want to switch off of their system they’re going to still make you pay something to keep a version of their software in case you want to get to that data. A lot of systems out there charge you well over I think it’s like fifteen hundred dollars just to have a version where you can get to your notes and then you have you have to keep that. So if you want to access your past records it’s difficult so now imagine you want to switch systems even to another client server system that means two servers that you have to maintain two data bases that you have to maintain. And if something happens it compounds the problem not to mention the additional cost. Our system any system you own the debt but HIPAA rules you own the data whether it’s the met the question is whether or not you want to get to the data and if you do how do you get to it if you don’t what is the cost of not getting to that data when when you don’t need it. With our system you don’t have to pay us anything let’s say you were a client of ours and you left. You don’t have to pay us anything until you need that data so of course you can before you leave our system if you want to go on a new system you can download as much as you want you can print patient charts on PDFs you can keep all that in your in your office you can export Excel spreadsheet you can get all the data you want. But what if you want that up three years from now for a patient file because of some litigation or a patient needs the data whatever the case may be and you want to get to it. We don’t charge you 15 hundred dollars two thousand dollars just to keep a license just so you can maintain the license on your server and keep that on as on you the whole time and have to worry about HIPAA etc and then when you need it three years from now. Remember how to get to it and hope it’s still there. A lot of times what we’ll do first of all we keep all that data and we have to buy HIPAA law. You can access at any time a lot of times what we’ll do is we’ll charge a doctor to get access to the system for the month. That they need it will we usually just charge per month and something like ninety nine dollars for the month and you get all the charts again that you need if I was three years from now you just you get everything you need and and then it’s over. But you don’t pay us unless you need it. So in either case this whole misconception that you don’t own data or you do own that just because your system is client server based or web-based there’s there’s no correlation to you owning the data to the type of system you have. You own the data you can get to it the question is what are you going to what are you going to do when you need the data in the future what’s going to be the process for you which is more inconvenient what’s more costly to maintain clearly is the client server system is much more costly much more time consuming. Data ownership is a web-based side is again a winner.
Web Based VS Traditional Chiropractic Software – #5 Data Recovery
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video Data recovery God forbid you need it. The team you your team you have to find a way to get the data that is on that back up that hard drive you take home at night the cloud server that your client server system recommends. You have to get a new server say your server crashes get the new server reconfigure the database backup a data hope it works. We can figure all your computers and your network and hopefully at that point you’re up and running in and went smoothly everybody knows that in any process there’s always some kind of glitch. Just like I said with these software installation and then you actually have to recover the data all of this requires your not your computer computing power at your brain thinking about this the stress of it. And going through that whole cost time the dollar cost the time cost that stress the anxiety this whole thing is is causing for you and your team. Again we had zero downtime with sandy doctors were up and running instantly.
Web Based VS Traditional Chiropractic Software – #4 Data Backup
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video Data backed up this is huge the client server systems a lot of times they don’t tell you this when you’re purchasing a system but you have to back up your data somewhere. The old time the old days they used to tell you to back it up in a local hard drive but if something happens to your office you lose both servers and you lose the backup you’re supposed to bring that home every night. You supposed to do it once a week every day it doesn’t happen as we all know that it’s actually something that typically does not happen. And what they’re doing now is recommending that that you backup your data in the cloud so you have to hope that happens that you actually do it every time. You’re not going to be in a position where you can verify that it was done correctly or that data backup actually would work if you needed to restore your data. And even say that all that happens and you do properly it still cost you extra money every month you can count on an extra 50 bucks a month just to back up your data which is ultimately in the internet in the cloud on a cloud-based server anyway. Again that requires your time to confirm that what happened and what if you have multiple locations that has to happen at every location. This on our side is managed by Genesis you don’t have any zero data you have zero downtime so if you do have downtime like again like hurricane sandy. As soon as you need that system again you can log in, log in from anywhere anytime and the same system is sitting there wait waiting for you. You can be in the parking lot in hurricane sandy being the parking lot of where your practice used to be. Pop quote you’ll get a portable table laptop in it and your cell phone you’re back in business. The data in our system is backed up in real time if you back up your data with a client server system it’s typically the best case scenario it’s once a day more likely it’s like once a month. With our system it’s real-time seer if you’re doing a note in our system and you change one thing it’s backed up every few seconds so that change even if your whole practice crashes you can get right back to where you were. You know at the time it crashed because as soon as you log back into the system that note is saved with the changes you made in real time. You don’t have to confirm that the data is backed up actually it shows you on the screen as if being backed up when the last backup happened. It’s just a basic function of a web-based platform. If you have multiple locations it’s also backed up in all locations and not only is that mean the number of locations where you are but it also is backed up in multiple locations on our side so there’s redundancy built into the back up. For your practice if you back it up on a hard drive and bring it home that’s it that’s your only hope if something happens on our side the data is backed up in a secure data center again our data center was is actually in New Jersey one of them is in New Jersey it was basically in the direct path of hurricane sandy it experienced zero downtime. It stayed up the entire through hurricane sandy. All the data was maintained. The data within the data center it’s not just on our server we have multiple servers which are backing each other up repeatedly throughout the day and then we have other redundancy built in where we have servers in other locations one of which is in florida for example. Again backing each other up web-based platform again when stands up.
What They Dont Want You To Know Chapter-1
PART 1 What Insurance Companies Don’t Want You to Know Chapter 1 Insurance Companies’ Strategy: How They Really Make Their Money A lot of doctors I speak to think insurance companies have it out for chiropractors because they hate what we do. But I can tell you that it is not about our philosophical approach to health and wellness or musculoskeletal conditions. They really do not care about any of that. What they care about is whether they will pay or not pay. The insurance process is currently so automated that I can assure you that there is not a person sitting at a desk in the insurance company holding on to your money because they do not like chiropractors. An insurance company is big business. Just like any other business, it is made up of three things: People Process Technology They use those three things to make as much profit per unit as possible. In this case, the unit is an insurance claim. That being said, you will soon start to see that they actually love chiropractic, just not for the reasons we may hope for. For years, I thought insurance companies made their money by collecting premiums and then not paying claims. That meant they would increase their profit per claim substantially. But if you think about it, if insurance companies simply denied claims, they would look really bad in the eyes of their customers, the patients. What they really want to do is make it look like they are trying to pay claims but the doctor is simply not cooperating in some way, shape, or form. The name of the game is slowing down payment or taking the money back after they’ve already paid the claim and the customer is satisfied—that is, an audit. Think about the audit from the customer’s (the patient’s) perspective. They are covered for a visit or visits, and then they get a letter from the insurance company stating that their doctor is being audited. Their visit is still paid, and the insurance company looks like the good guy. But the doctor looks like the bad guy. We’ll look at this more in a bit. But there is more to the story. How They Really Make Their Money—Paradigm Shift To begin to understand insurance companies’ motives and, more importantly, what you can do about it, you just need to follow the money. Here is a little known fact: More than 50% of insurance companies’ profits come from interest. This is also known as float—or interest on money that should have been paid to you but was somehow delayed.
What Software Companies Don’t Want You to Know About Your Data Security and Liability – Chapter 13
Chapter 13 What Software Companies Don’t Want You to Know About Your Data Security and Liability 8 Secrets of Software Companies and the Truth You Need to Know I have spent close to 14 years building cloud-based software for doctors. I was a pioneer in that area. Patient data security was always at the top of my list of concerns. Many software companies have been spreading misinformation about data security and your level of exposure. I stop short of calling them lies because based on what I hear software companies saying, it is probably more a lack of knowledge and experience. As a doctor, that bothers me. What if I had listened to them and then realized later how much they were actually costing me? Here are eight facts software companies do not want you to know: There are two types of systems There are basically two types of software systems: client server and cloud- or Web-based. Client server means the server and data are stored in the doctor’s office. Then other computers in that office connect to that internal server. All the computers and the server have to have software installed on them. The software needs to be updated on a regular basis. Examples are ChiroTouch and Platinum. Cloud- or Web-based means the server and data are stored in the cloud—or more accurately, stored on a server that is in a data center connected to the doctor’s practice by the Internet. The software is also stored on those servers. You can think of it like the online version of QuickBooks. Genesis is a cloud-based product. You still own your data if it is stored in the cloud Here is where the misinformation starts. Client server software companies have been telling doctors that if their data are on a cloud server, they don’t own them. There’s no other way to say it—it is a big fat lie. You always own your own data. It doesn’t matter where the server is. You can access your data if you switch software companies Of course you can. Client server companies have been telling clients just the opposite for years: “If you ever leave that company, you can’t access your data again.” It is a scare tactic—misinformation—for several reasons. First, if a company ever held your patient data and would not give you access to it, it would be illegal. By law, cloud-based systems must store PHI (protected health information) for seven years (or whatever the legal requirement is for your state). Your ability to access data if and when you switch software companies is actually much better in the cloud. We’ll look at that in more detail later. If you are going to go with a cloud-based solution, you should make sure the company has extensive experience and a long track record. Do not choose a cloud-based company that just happens to pop up or a client server company that suddenly decides to build a cloud-based version of their product. Even though they seem similar, they are very different. I can tell you this based on 15 years of experience with cloud-based technology. A cloud-based company cannot hold your data hostage if you leave Maybe software companies are unaware of this, or maybe it’s another case of misinformation. Or maybe they have no clue about running a business. But I have my own opinion. There are legal and contractual protections against exactly this. From that perspective, your data are more than safe should you decide to go with a cloud solution, assuming it spells that out in your agreement with them, which it should. The truth is that we are all in business, so let’s think about this pragmatically as well. Imagine what would happen from a PR standpoint if a cloud-based system withheld access to a former client’s patient records. It just doesn’t make sense. In the age of Twitter, Facebook, and other social media outlets, withholding access to a client’s data for no real reason, legal or not, would be just plain stupid. Most cloud-based systems have a clause in their contracts that covers former clients who need to gain access to patient files. Again, consider the alternative. You buy a new client server system. You use it for a few years. You decide to go in another direction. Maybe you choose to move to the cloud. Five years later, a patient has a legal case unrelated to your practice and requests records that were on your old client server system from seven years ago. By law, you are required to provide them. You go into the dark recesses of your office where your old server is. Hopefully, you still have a computer connected to the server. In any case, you haven’t fired up either of those babies in five years. Who are you going to call? How will you get the records? What if the server doesn’t even turn on? If you don’t have a computer hooked up to that computer, you’ll need to do so. Will a new computer be compatible? In any case, it will need to have the software installed on it. If you don’t have the software anymore, do you think that old software company will actually give you a license? What if they were bought out in the meantime? (By the way, there’s a reason all those client server systems are getting bought out.) My data are safest on the cloud PHI data are some of the most valuable data on the black market. This is the question you should be asking: Where will a hacker most likely try to get that data? You might think it makes sense for them to go to a large data center where the most data are stored. But here is the correct answer: They will go where it is easiest to get the data. We know the hardest place for a hacker to try to get data My software is cloud-based, so our data are stored
Taking Chiropractic to the Next Level – The Research Now We’ve Got ’Em – Chapter 8
Chapter 8 Taking Chiropractic to the Next Level – The Research Now We’ve Got ’Em Working together by leveraging technology to decrease overhead, save time, increase patient retention, simplify compliance, increase collections, and keep insurance companies on their toes is great. But it is not enough. We can do more. The cloud gives us (our profession) one more very important advantage: research data. We can now enter our patients’ subjective and objective findings into one standardized, centralized system. Each visit is paired with coding and reimbursement data. Now We’ve Got ’Em It is now possible for us to show that chiropractic is the most cost-effective way to improve not only musculoskeletal conditions but overall health and well being. The possibilities are endless. Genesis has teamed up with universities, researchers, and organizations to do just that. Note: As a provider, you never have to share your patient and reimbursement data for research purposes if you do not want to.
The Paradigm Shift – Chapter 7
Chapter 7 The Paradigm Shift What if you didn’t have to go to reports anymore? What if, by the end of the day, you were able to verify only the exceptions that were not addressed by you or your staff? This is where we change the game and level the playing field. Every exception is mission critical. A missed patient visit is as important as an insurance claim that needs follow-up, which is as important as a note that was not created, which is as important as a care plan that is expired. Automation Automation does two things: Eliminates unnecessary manual tasks. Finds exceptions and brings them to you and your staff. No more digging through reports. Step 1 – Eliminate manual tasks. Genesis has 62% more automation than any other system. Eliminating manual steps means you and your staff only work on things that are necessary and that will give you a high return on investment compared to what it is costing you to do them. The cost to do unnecessary manual steps is calculated by the hourly wage of the person doing them times the time it takes to do them. That adds up to the hidden costs in other technologies. Benefit verification Claim creating from your daily notes and exams Claim submission in real time Claim EOB posting, even the paper ones Secondary, tertiary submissions Paper claim submission Patient balance processing Patient statements Failed claims (claims that need follow-up) identification Patient visit reminders Patients rescheduling visits Step 2 – Find the exceptions and bring them to you. Finding exceptions, which needs manual labor, is yet another hidden cost. In other systems, at best, you and your staff have to go to reports to find these items. Claims that need follow-up Not paid Underpaid Denied Documentation requests Inventory that needs to be reordered Patients who do not have a future appointment Patients with no care plan or with an expired care plan Patients with an expired pre-certification Visits missing documentation and/or claims Patients with an expired credit card Patients who are coming in for a re-sign or re-exam next visit and need care plans or other preparations Genesis Brings Them to You Yes. Genesis brings every exception to you or your staff in the form of a task or claim (if it is an insurance claim that needs manual attention). This is a game-changer because it focuses you and your team on the things that matter most—things that will actually get you paid, help keep your patients under care, and keep you compliant. The thing that gets you paid is following up on the claims that need follow-up. Everything else is just extra manual labor. They are a distraction, and the cost is high. Here are some examples: Example 1 – A new patient is checked in You haven’t completed your note or exam. Or maybe you have not submitted the claim that was created from your note. There is a task sitting there to remind you (complete note/exam, submit claim) before you leave for the day. Simultaneously, a task was created for your financial CA to verify benefits (which is one click) and create the financials based on your recommendations for care (created in your exam, step 1 in this example). Important Note About Tasks (before we go on to more examples) Tasks are critical action items that are specific to the patient they are related to. You can do anything from within that task. In the example above, you can click on the tasks and create your new patient exam inside the task, and it is saved on the patient account. At the same time, your CA can see the exam from their task and act accordingly. No more chasing files around the office! Two ways to see tasks Your own view – Shows you only the tasks you have for the day Team View – Shows you a list of your entire staff and the number of tasks they each own The team view is where you take your management to the next level. At any time, you can see exactly what the backlog of tasks is across your entire team, including yourself. Efficiency Because staff is not looking for work in reports anymore, they are much more efficient and actually doing meaningful work. Because they complete the task inside the task, they are not wasting time clicking all over the place. You do not need to look at dozens of reports anymore. You see one number. You see how many exceptions were not addressed yet. We call this Single Point Management. This is the verify step that is so often missed in the three key steps to business management. Accountability Everyone knows what everyone else has to do for the practice’s success. In every task, there is a full audit trail for every action and/or note made. A username, date, and time stamp are added to every action taken. No more he said/she said. Teamwork Now staff can lend a helping hand to someone who is overwhelmed for the day. You can identify team members who need more training, who are in the wrong position in your practice, or who are not a good fit for your office. Nothing is left undone at the end of the day—nothing! New staff members can see exactly what they are responsible for. You can embed videos in each type of task, training them in the process they should be following for each type of task. Example 2 – A re-sign visit is coming up A patient checks into your office, and their re-sign visit is coming up soon (let’s say three visits from now for this example). A lot of things have to happen to make sure that visit is effective at converting that patient to more care. You/your staff has to tell the patient what to expect. The re-sign/re-exam/X-ray visit needs to be scheduled. Maybe the patient has to fill in some paperwork before
Leveling the Playing Field – Chapter 6
Chapter 6 Leveling the Playing Field Vultron When I was a kid, there was a Marvel comic book called Vultron. There were basically five superheroes who drove around in their own individual robotic lions. When they came up against a really formidable opponent, they were able to join all their lions together and form one gigantic warrior-shaped robot. Of course, working together, they were able to defeat the enemy that would have otherwise destroyed them individually. Today, my son watches Power Rangers. It’s basically the same concept. Judo Judo is a very well-known martial art. The main idea is to use your opponent’s aggression or momentum against them. So when the opponent swings at you, for example, you move out of the way at the same time you push them or throw them in the direction in which their momentum was already taking them. Ultron-Judo Take these two concepts and smush them together. That’s how we beat them at their own game. We use their momentum and their own tactics, band together using a more powerful technology than we have individually, and destroy our formidable foe. As we’ve been learning about insurance company strategies and tactics, I told you about the three components of any business: People Process Technology We also discussed one very specific process they have: the audit. We have dived into each component and seen how insurance companies are really just leveraging people, process, and technology from a totally different perspective or paradigm than we are. People Insurance companies have unlimited cheap labor. Their highly paid staff only works on things that have a huge return on investment—audits, for example. We have been doing the opposite. We’ve been paying our highest paid employees to call insurance companies, verify benefits, enter charges, enter EOBs, and dig into reports looking for claims to follow up on. That’s gotta stop…if we wanna win. Process All these things—missed visits, new patient checklists, re-signs, inventory management, credit card charges, documentation, coding, EOB posting, charge entries, claim submission, failed claim identification, secondary submission, patient statements, cash patient statements—they all matter. And they are not going to go away. But we can certainly be more efficient and effective by using AI and automation. Asking your awesome biller to do a good job with inferior technology is like sending them into a nuclear war with a stick. Technology Technology—that’s a big one. Remember, insurance companies leverage huge databases, automation, and AI, forcing your people to follow every manual process at a huge cost to you, both in terms of money and liability. Buying technology that addresses only one component of your practice while not addressing the big picture is a mistake. Until 2004, there was no way to beat insurance companies at their game or even compete. No small practice could afford enterprise-level technology that could compete. Now there is a way. The Internet changed everything. Here is the new solution—Genesis. In 2004, we started a company built in the cloud. This was before the cloud was a thing to most doctors. If we are going to win, we need a paradigm shift in how we think about our businesses and how we play the game. It was a new approach, leveraging people, process, and technology to beat insurance companies at their own game, optimizing revenue, retention, and compliance in far less time, regardless of your cash/insurance payer mix. It is a new system and paradigm. It is smart, and it learns. It allows doctors to band together with one technology and use the insurance companies’ tactics against them.– Ultron and Judo, if you please. It has a life of its own. I named it GENESIS. Advantages With all of our clients submitting claims through one database, we could analyze data across all insurance companies all over the country—the same way insurance companies analyze us. The cloud provided more HIPAA compliance for patient data than traditional systems like ChiroTouch or Platinum (more on this later). We could now leverage AI and automation, just like the big boys, and alert doctors in real time about coding and compliance risks. Real-time transparency was achieved. Now a doctor could see exactly how many claims needed follow-up and in real-time accounts receivable numbers from anywhere there was an Internet connection. No more digging through reports, unless you have time for that sort of thing. Providers with more than one practice, or multi-specialty offices, could link them in the cloud and aggregate their own performance metrics. It was not just for insurance. We could also leverage automation to improve patient retention and staff efficiency, even for cash patients. Better technology development—on the fly—old systems are written in hieroglyphics. Cloud-based systems have the distinct advantage of being able to change the language as new ones are developed. It’s like building and refitting an airplane while it’s in the air. Billing Network: The Network Effect For the first time in the history of the profession, there was a billing network that any provider could join. When they joined, they were working with thousands of other users all over the country and contributing their data to the cause. (NOTE: In case you are wondering, no doctor could see another doctor’s data. Doctors maintain ownership of their own data.). It is a legal way to band together and fight back! Artificial Intelligence With patented technology, we now could leverage AI. It is the first step and goes hand-in-hand with automation. AI helps find exceptions. These are critical items that affect your patient retention, your cash or insurance collections, and your compliance. Here are some examples of exceptions—things AI can identify with zero work for you or your staff. Practice-specific A claim that is in the process of being created but is missing modifiers, linking, proper diagnosis codes, correct procedure codes A claim that is not supported by the daily note A visit that has not been billed out (even if it’s cash) or is missing a signed note A patient that does not
