Building Blocks
A practice’s needs and concerns can stack up What’s the trade-off for Dr. Ben’s credit card dilemma? Ben added yet another piece to the enormous castle he and his son were building. Jonathan scooted around to see the other side and knocked down the eastern battlement. “Oh, shoot!” “That’s okay,” Ben assured him. “We’ll build it again. The building is the fun part anyway.” Carmen agreed, admiring the turrets. “That’s true of so much in life, isn’t it?” Ben smiled. “So, what did you decide about your credit card system? Were you able to negotiate a better rate?” “Not yet. The bank where we have our merchant account doesn’t seem to feel that we’re big enough to be bothered with,” Carmen grumbled. “Speaking of building. I’m going to do some comparison shopping, but I think I might just have to wait till next year to get much of an improvement in the fees.” “It is always based on volume,” Ben agreed, placing a block for a drawbridge. “I’m concerned about that for the practice, too. Manual processing can cost more than swiping, too, in addition to the possibility of errors.” “Do you think errors really happen much?” Carmen asked. “I don’t know about our office, but I read some startling statistics recently,” Ben said. “7.8 percent of recurring transactions are declined. That’s $780 for every $10,000 in transactions. And for that same $10,000 in manual transactions, you can expect another $15 lost just from address verification failures. If we do that every month, the amount we lose could pay for Jonathan’s college tuition by the time he graduates high school.” “That’s sobering.” “The fact that we have both a POS system and manual posting and recurring transactions also makes me wonder if we’re completely PCI compliant. Sending out paper bills and then taking the payment information by phone might not be completely correct — and those bills can cost $1.61 apiece, since I’m throwing statistics at you.” “Never mind the bills,” Carmen said. “The fines for being out of compliance can run you $25,000 a month. That’s high priority.” “So I’m looking into solutions, but integrating and automating everything is going to be expensive. The POS system is separate from everything else in the office, so we might have to make changes there, too. And that’s all in addition to the fees.” “It’s like when we first started our businesses. We used to have to run the numbers every time to make decisions. Now, we’re established, so we know what we’re doing most of the time. When something new comes up, though, we still have to run the numbers.” Jonathan stood and stretched up to add one more block to the top of a tower and it rocked, tipped, and crashed. After a moment of stunned silence, the little boy laughed, so Ben joined in. Building often is the fun part, he thought. What’s the trade-off for Dr. Ben’s credit card dilemma?
To Swipe or Not to Swipe?
Credit card processing has an effect on a practice’s bottom line. Now that Dr. Ben sees the potential problems with his credit card system, what is he going to do about it? With their son down for a nap and the afternoon stretching out ahead of them, Dr. Ben Wilson thought Carmen might be in the mood to hear some sweet nothings from him, but he was mistaken. “No way,” she said firmly. “You can talk about my eyes later. Right now I want to discuss credit cards. Don’t laugh! So often when you talk to me about your practice, I don’t really know what you’re talking about. But I know credit cards.” “I bet most of the payments you take at the pizzeria are credit or debit cards.” “You know it,” Carmen agreed. “We don’t take checks, and cash transactions are maybe 20% of the total. I know people who aren’t even accepting cash any more.” “As you say, people are used to paying with plastic at a restaurant. We still get lots of checks, though,” Ben assured her. “Lots of cash for copays. Some of the major employers around here give their workers debit cards for their tax-deferred health savings accounts, and some of our patients use special healthcare credit cards, but it’s still a pretty mixed bag.” Carmen nodded. “You were saying you have both POS sales and also some you have to post manually, too.” “That’s right, and of course that’s an opening for errors. Glitches in the payment processing can lead to stress, distraction from patient care, and even losing patients. Declined payments can fall through the cracks and get overlooked for so long that they never get taken care of. Plus, I think there’s a psychological barrier in having to pull out a wallet.” Carmen laughed at that. “Our customers are prepared for it, but yours may be thinking it’s all covered by insurance.” “Right. And of course many of the items we sell at the counter are not. If a patient is going to pay out of pocket, he’ll add in nutritional supplements or something, but if there’s no immediate transaction, I think they’re less likely to open their wallets.” “Sounds like an improvement in your credit card situation could actually improve your bottom line.” Ben nodded slowly, holding his wife’s gaze. “I think it could.” “You could be right,” Carmen said, leaning closer. “The question is, what are you going to do about it?” Now that Dr. Ben sees the potential problems with his credit card system, what is he going to do about it?
Chiropractic Software | New Network Members December 2013
Thirty-five new members across 25 practices joined Genesis Chiropractic Software and Billing Network in December 2013! There is strength in numbers due to the shared knowledge – we call it the “Billing Network Effect,” as the billing performance of each member practice improves in step with the total volume of processed claims. Each office uses our chiropractic software to thrive. Please welcome our new Genesis network members: Maria Douglas, Hannah Zimmer, Paul Stine, and Bethany Pettit of Abundant Life Chiropractic, Woodlands, Texas Paul Willemse of Advanced Healing & Pain Relief Center, Union, New Jersey Eunice Rizo-Tabora of Aliante Chiropractic & Integrated Health, Las Vegas, Nevada Jacquelyn Rose of Brittian Chiropractic Center, Winston Salem, North Carolina Joshua Eddings of Cascade Family Chiropractic, Colorado Springs, Colorado Rosemary Tobias of Central Jersey Spine & Wellness, North Freehold, New Jersey Bethanie Telep of Chiropractic Works, Oakland, New Jersey Gisela Maldonado of City Of Bridges Chiropractic, Brentwood, Pennsylvania Ashley Anderson of Cook Chiropractic, Chippewa Falls, Wisconsin Yadira Puntiel of Drs Choice, Rahway, New Jersey Amanda Salameh of Dr Glen R Burford DC, Collierville, Tennessee Summer Cockayne of Elevation Chiropractic, Boise, Idaho C. Gonzales of Family Chiropractic Center Of Bayonne, Bayonne, New Jersey Myong Ok Om of Family Chiropractic Center Of East Rutherford, East Rutherford, New Jersey Cindy Sulla, Adrianna Natale, and Ashley Sulla of Iannelli Chiropractic Centers, Turnersville, New Jersey Lauren Reilly and Christie Fosina of John P Maher, DC, Carmel, New York Jessica Kiewlich, Tina Dieterich, Brad Grgurich, Chrystal Zavala, and Jeff Meyers of Longmont Spine and Physical Medicine, Longmont, Colorado Karen Schwietering of Lori A. Nuzzi, DC, of Midland Park, New Jersey Joshua Madrigal of Miles Chiropractic, Glasgow, Kentucky Kim Qualls of Natural State Health Center, Little Rock, Arkansas Dametria Farris and Heather Bladel of Next Level Health, Rockford, Illinois Elizabeth M Ruegsegger of Premier Chiropractic, Stockton, Illinois Candice Bierle of Inspired Chiropractic, Sioux Falls, South Dakota John Chevigny of Stability Spine & Wellness, Seattle, Washington Tawny Jenna Mcinstosh of Wickiser Clinic Of Chiropractic, Anderson, South Carolina
How This Chiropractor Built His Own Call Center To Bring In Droves Of New Patients On Autopilot!
Dr. Jonathan Hyslop is the Founder and Chief Marketing Executive of NEA’s Call Center. They can help you bring droves of new patients into your office without the hassle of hiring marketing staff and engaging in marketing activities that are expensive, time consuming and ineffective. Like most chiropractors who have been in business for a while, Dr. Jonathan Hyslop has tried everything. From events, fairs, and other time consuming marketing procedures he felt like nothing was working. So he decided to try telemarketing. Finally, he had some great success with something, but the problem was the cost! It was so expensive that it would eat into his R.O.I. until it just almost wasn’t worth it. That’s when Dr. Hyslop took it upon himself to create a sales team and train them on how to bring in chiropractic specific, quality new patients over the phone. This method worked so well for him that he stopped all other marketing strategies, and focused on his personal call center. This method brought in droves of new patients on autopilot for many years with minimal stress on Dr. Hyslop. Today he is making his tried-and-true, chiropractic specific, call center available for a few special chiropractors. He is offering this service at a rate comparable to you hiring two people for $10 an hour. (And you don’t even have to worry about training them, because they are already trained!) To learn more, check out the recent webinar interview we did with Dr. Hyslop by clicking the link below:
Three Ways To Schedule More Spinal Screenings In Your Community Today!
Dr. Tabor Smith has done over 300 spinal screenings so far in his career, and every month he adds 2-3 more screenings to that total. Today he runs a thriving practice in Houston TX that he built from the ground up, through consistent spinal screenings and monthly dinner workshops. Genesis Chiropractic Software recently connected with Dr. Tabor and asked him to share some strategies on how chiropractors can set up more screenings in their community. Below are 3 different ways to find more screening opportunities in your community. According to Dr. Tabor, the key to setting up screenings is to be persistent and consistent with your efforts. You may not be successful in your first few attempts, but that doesn’t mean you give up. It means you get excited because you are that much closer to success! 1. Know the schedule of every big venue in your community. This one tip can make a huge difference in your practice. If you want to grow your practice and get more involved in your community so you can help more people, then you need to be at every event that happens around your office. The best way to stay up-to-date on community events is to go to the place that big events happen. If you know the schedule of every civic center, gymnasium, and large auditorium in your community you will never miss the “next big event”! 2. Use Google to find shows and fairs going on in your community. You or your staff should be searching for events at least once a month. Schedule a time to sit down on your computer and search for events, shows, and fairs. Here is how you do it – First, go to Google.com, then type in “Events” and “Your Zip Code”. You will find page after page of listings. Go through each one and determine whether or not it would be a good fit for your office. Make a list of the events you want to attend so you can follow up later. Then go back to Google.com and type in “Show” and “Your Zip Code”. You will find page after page of listings. Go though each one and determine whether or not each show would be a good fit for your office. Make a list of the shows you want to attend so you can follow up later. Then go back to Google.com and type in “fair” and “Your Zip Code”. Again, you will find page after page of listings. Go through each one and determine whether or not it would be a good fit for your office. Pay particular attention to Health Fairs as they can be some of the best places to do a spinal screening. 3. Contact all the Corporations and businesses in your community, and ask them if they have an annual health fair. Granted, this is hit-or-miss, but you would be surprised at how many churches and corporations in your community actually have annual health fairs. You can use the same Google.com method described above to locate and gather contact info for all the corporations and churches around your office. Then call them and simply ask them if they have an annual health fair. If they do, ask them how you can get involved. If they don’t ask them if you can help them to start one! Thanks for taking the time to read my blog. If there’s ever anything I can do for you, let me know. Tabor Smith D.C.
Chiropractic Software | New Network Members October 2013
Ninety-eight new members across sixty-three practices joined Genesis Chiropractic Software and Billing Network in October 2013! There is strength in numbers due to the shared knowledge – we call it the “Billing Network Effect,” as the billing performance of each member practice improves in step with the total volume of processed claims. Please welcome our new Genesis network members: Kayla Martin of Absolute Health, Scottsdale, Arizona Felix Horta and Kathleen Draus of Abundant Life Chiropractic, The Woodlands, Texas Azure Caruthers of American Family Spine And Health, Concord, North Carolina Cynthia Lund and Douglas Gamroth of Apex Chiropractic, Eau Claire, Wisconsin Cindy Groft of Athens Chiropractic Healthcare, Athens, Georgia Frank Spano of Backsmart Wellness, Edison, New Jersey Taylor of Back to Health Chiropractic & Wellness, Winona, Minnesota Emily Bartosek of Big Pine Key Chiropractic, Key West, Florida Anna Chantharath of Boyd Chiropractic, Alameda, California Jennifer Fish, Elizabeth Tamminga, Xavier Counts, Gloria Grubbs, Jolene Patterson, Lindsey Ashburn, and Kayla Glover of Celebration Family Chiropractic, Celebration, Florida Samantha Coleman, Kahla Hill, Christina Tribby, and Stacie Messenger of Chiropractic Solution Center, Virginia Beach, Virginia Joy Beard of Cornerstone Chiropractic, Charlotte, North Carolina Daniell Little of Crowley Chiropractic Clinic, Brunswick, Georgia Jacklyn Muxen of Discover Chiropractic, San Jose, California Jesse Deshazo and Autumn Blackburn of Dr. Justin Ard, Brentwood, Tennessee Dr. Samuel Buckett of Dr. Samuel Buckett, Cranberry Township, Pennsylvania Juana Reese and Brittney Williams of Dr Glen R Burford, Collierville, Tennessee Margaret Mccammon of Dr. Kevin R. Candino, Manalapan, New Jersey Jen Stanley of Dr. Brian D Class, Mount Pleasant, South Carolina Blake Rosso of Dr. Gerald M Gerrish, Bar Harbor, Maine Anjel Mcghee of Dr. Louis C. Hilliard, Smyrna, Georgia Jessica Gibbs of Dr. Baron Holt, Raleigh, North Carolina Heidi Meyer of Dr. James E. Judge, St. Charles, Illinois Susan Dapice of Dr. John P Maher, Carmel, New York Kim Manyfield and Beth Wallace of Dr. Jeffrey Mccomb, Apple Valley, Minnesota Dominic Mazza of Dr. Philip Delli Santi, Newark, New Jersey Alana Bouley of Dr. Chad C. Wills, Naples, Florida Paige Dykes of Elite Wellness & Chiropractic, Tuscaloosa, Alabama Lisa Spaner of Family Chiropractic Center Of East Rutherford, Rutherford, New Jersey Dr. Brian Beard and Dr. Holly Clemens of Family Healing Chiropractic, Charlotte, North Carolina David Martino, Valerie Bean, Ana Torres, Latanya Waire, Lisa Allbritton, Cassandra Rios-Ortega, Logan Barbiche and Susan Martino of Fort Bend Corrective Health Center, South Missouri City, Texas Dr. Lauren Traveller of Golan Integrated Physical Medicine, Las Vegas, Nevada Chris Reik of Harmony Chiropractic, Elgin, Illinois Dr. Jake Sehnert of Harre Family Chiropractic, Florissant, Missouri Michael Moss of Health Sprout, Woodstock, Georgia Kelly Brennan of Iannelli Chiropractic Centers, Turnersville, NJ Lauren Luisi of Lake Nona Family Chiropractic, Orlando, Florida Leah Brainard of Livingood Family Chiropractic, Cary, North Carolina Miranda Johnson of Lopez Family Chiropractic, Fairhope, Alabama Rosemary Belisle of Marathon Chiropractic, Clarksville, TN Bob Vanek of Milwaukee Chiropractic Group, Oconomowoc, Wisconsin Marissa Patti of NCV, Shelburne, Vermont Jackie Sanner of New Life Chiropractic, Brentwood, Tennessee Casey Morgan and Yaziry Avila of North Dallas Chiropractic Center, Dallas, Texas Gabriela Pazmino of Nueva Vida Centro Quiropractico, Naples, Florida Tiffany Alvarado of Oak Hills Chiropractic, San Antonio, Texas Suzy Morris of Pain Relief Center, Hazelwood, Missouri Liz Fontek, Scott Paris, and Omar Lopez of Paris Chiropractic, Rockville, Maryland Lisa Renshaw and Bryan Henss of Planet Chiropractic, Romeoville, Illinois Kristen Martin of Proactive Chiropractic, Rockville, Maryland Brett Kubricht of Prosperity Chiropractic, Charlotte, North Carolina Janna Huhn of Pure Life Chiropractic, Eugene, Oregon Chris Platts of Pure Life Chiropractic, Florence, South Carolina Dr. David Pinsky, Jessica Estepp, and Valentina Henze of SleepCo, Rockville, Maryland Elizabeth Calderin of Redbird Chiropractic, Miami, Florida Katherine Williams of Revive Chiropractic, Lewis Center, Ohio Lauren Hale of Rock Springs Family Chiropractic, Smyrna, Tennessee Vanessa Cordova of The Balanced Spine, Issaquah, Washington Christine Ipekci of The Chiro Health Spa Of Ramsey, Ramsey, New Jersey Dr. Charles Barrett Deubert, Courtney Holden, and Amanda Conrad of The Health Factory, Knoxville, Tennessee Mike Khalil, Nick Wilson, Jen Warhurst, Ryan Warhurst and Bobby Belmonte of Trinity Chiropractic-Bohemier, Naples, Florida Laurie Brothers of Wellness for Life, Cumming, Georgia Lindsay Jess of West Des Moines Chiropractic, West Des Moines, Iowa
How To Get Steady New Patients From The Internet With Dr. Matthew Loop!
How To Get Steady New Patients From The Internet New patients from the internet with Dr. Matthew Loop is a great example of young entrepreneurial success. Since starting his first business from scratch in late 2004 from his small Atlanta apartment, he’s gone-on to sell millions of dollars worth of products and services from the internet. He has helped thousands of small to mid sized business owners, public figures, and brands harness the power of social media to produce dramatic business growth while creating new, additional revenue streams. So what does Dr. Matthew Loop say about how to get a steady stream of new patients from the internet? How’s your website look? Do you have a Facebook Fan Page? Are you posting regularly? Are you engaging with your followers? Do you post to Pinterest? Are you maximizing your Twitter account? You have a YouTube channel right? …Dr. Loop has a lot to say! These are just a few of the topics he covered when Genesis Chiropractic Software caught up with him and interviewed him. Click below for instant access to Dr. Loop’s interview!
Learn How To Turn Your Patients Into Lifetime Cancer Killers!
In September 2010 Dr. Charles Majors was diagnosed with an incurable bone marrow cancer that metastasized to his brain. He chose to leave conventional medicine, and applied the same principles he had been teaching for years to reverse his own disease. Dr. Majors is now in full remission, and lives in Plainfield, Illinois, a suburb of Chicago, with his beautiful wife Andrea and their four children. In his book, Dr. Majors not only tells his own story about beating one of the most deadly cancers in the world, but he also adds instructions and real-world solutions for people trying to beat cancer naturally. “Tumors grow fast and spread in a low-oxygen environment. As a tumor grows, it can no longer supply oxygen to the center of the tumor. That low level of oxygen in the cell, really called hypoxia, actually further activates the oncogenes, the cancer promoting genes. So the carcinoma begins spreading like wild fire! One of the major protocols here is to immediately get on a high fat, low carbohydrate (vegetables), minimum protein diet. Measure your blood glucose every day and stay under 75.” – Dr. Charles Majors Genesis Chiropractic Software caught up with Dr. Majors and asked him what he did to beat his cancer, and how he shares the message of health, wellness, and Cancer Killing with his patients. Click the link below to learn more about the Cancer Killers, and how you can give these practice-growing, life-changing Workshops in your office.
Chiropractic EHR software | Improve patient retention with Care Plans
Does paying your monthly overhead stress you out because your chiropractic clinic is plagued by patient no-shows? It is impossible to predict your clinic’s cash flow when your patients are non-compliant with your prescribed care plans. Needless to say, patients who miss their appointments won’t get better. Inconsistent patient flow also hinders practice growth and profitability. But your clinic’s cash flow can take an even bigger hit when you have to return payments for unfinished care plans. Not to mention the possible compliance issues resulting from this. You can figure out how much your chiropractic clinic might be losing due to unfinished care plans when you replace the assumptions below with your own numbers and complete the calculations. For example: Assumptions: 1 visit = $30 1 care plan = 30 visits Average number of no-shows per care plan: 15 Calculations: Potential income and losses from unfinished care plans per patient: Potential income from 1 care plan: 30 visits x $30 = $900 Potential loss from no-shows per care plan: 15 visits x $30 = $450 Conclusion: You risk losing half of your income when patients don’t finish their care plans! Just how can you identify patients who don’t understand the need for multiple visits to achieve their health goals? First of all, you need to know what the entire care plan looks like in order to track multiple visits. All patients go through a traditional treatment step-down ladder, such as four visits per week for the first four weeks, then three visits per week for the next three weeks. Such unique nuances on many patient schedules are difficult to track manually, and this difficulty grows dramatically with each added chiropractic care plan. Tracking the respective discounts given for each care plan is nearly impossible without a tool. Thousands of care plans are created for new patients every month, to schedule multiple appointments and then track all payments and visits in your Genesis EHR software. When patients don’t show up for their appointments you can receive automated notifications in form of tickets on your Genesis chiropractic software workbench. When patients don’t have a future appointment scheduled or when they cancel their existing appointments you can receive alerts via tickets. That way you can assign your staff the task of scheduling the next appointment. Another useful tool for helping your patients stay on track with their care plans are appointment reminders sent via phone, text, or email. Genesis chiropractic software has integrated several apps which serve this purpose. To set up chiropractic care plan when your patients come into your clinic, simply go to the Genesis Scheduler and click on the “More” tab to open the wizard. You can also create a full care plan from the patient account. Make sure you turn on the settings in your Genesis chiropractic software for Patient Relationship Management and Reminders.
Learn How To Share The 100 Year Lifestyle With Your Patients
The 100 year lifestyle… If you charted the life expectancy curve of Americans over the last 100 years, you would see a line starting at the bottom left corner of your page and heading straight for the upper right corner. Life expectancy in our country has been climbing and climbing with no end in sight! Yes, science is able to keep people alive a lot longer these days, and because of amazing advancements, life expectancy continues to lengthen. But have you ever thought about what a “quality of life expectancy” curve would look like? Is the quality of life that people are living getting better or worse? Think about it. What if you live to be 100? What will your quality of life be? Will you be a prisoner in your dying body as science keeps you “alive”, or will you live your 100 years with full enjoyment, maximum energy, doing what you dream of doing until the day you die? Dr. Eric Plasker is the best selling author of The 100 Year Lifestyle, a book that teaches people how to achieve a lifetime of health and wellness! He also coaches hundreds of chiropractic offices on how to share the life-saving chiropractic message of health and wellness with their community! In a recent interview, Genesis Chiropractic Software asked Dr. Plasker, “How chiropractors (just like you) can teach this 100 Year Lifestyle in their offices, and therefore, help more people live a longer, healthier, happier life.” Get instant access to the entire interview by clicking the link below:
