5 Updated Strategies to Get More Patient Referrals in 2025
Referrals are the lifeblood of a thriving chiropractic practice. When patients trust you enough to recommend your care to their friends and family, it’s a clear sign you’re providing real value. In 2025, patient referrals still remain one of the most cost-effective ways to grow your practice—but the methods have evolved. Here are five updated strategies to attract more referrals in today’s digital-first world: 1. Automate the Referral Process Don’t rely solely on word-of-mouth. Make it easy for patients to share your practice: Provide referral links via email or SMS. Offer a patient portal where referrals can be tracked. Use automated follow-ups to ask satisfied patients for introductions. Pro tip: Tools like PatientHub streamline this process by embedding referral workflows directly into patient communications. 2. Train Your Team to Ask at the Right Time Your staff plays a huge role in generating referrals. Train them to: Ask after a positive appointment outcome (“We’re so glad your back pain is improving—do you know anyone else who could benefit from care like this?”). Use natural, patient-first scripts rather than sounding salesy. Recognize moments of gratitude (after compliments, testimonials, or milestones). 3. Leverage Your Online Reputation Online reviews are today’s word-of-mouth. Patients often check Google or Facebook before making a referral decision. Ask happy patients to leave a review with simple, direct links. Highlight top reviews on your website and social channels. Integrate reviews into referral campaigns—patients are more likely to refer when they see others doing the same. 4. Build Professional Referral Partnerships Referrals don’t only come from patients. Building strong ties with other professionals expands your reach: Collaborate with primary care physicians, physical therapists, massage therapists, and gyms. Host joint community events or webinars. Offer mutual patient education opportunities. Stat to know: The top-performing chiropractic practices report 50%+ of new patients come from professional referrals, while average practices get less than 10%. 5. Track, Measure, and Optimize What gets measured gets improved. Track how many new patients come from referrals. Segment by source (patient, online review, professional partnership). Set monthly goals and refine your approach based on results. Using data helps you double down on the strategies that work best for your unique practice. The Bottom Line Getting patient referrals in 2025 means going beyond hoping patients will spread the word. By automating touchpoints, training your team, amplifying reviews, building partnerships, and tracking results, you can consistently generate referrals that fuel long-term practice growth. 👉 Next Step: Audit your referral process. Do you have systems in place to make referrals easy, measurable, and repeatable? If not, start by applying one of these five strategies this month.
How to Put a Chiropractic Software Disaster Recovery Plan In Place For Your Office
https://youtu.be/WfD8PSijCAc I am writing this Disaster Recovery Plan blog soon after Hurricane Sandy devastated the north east. Our data center experienced ZERO down time during the hurricane and in the time after. The storm forced me to think about what my clients were experiencing both in the local New Jersey area and for our clients around the country. I realize: Our clients and potential clients are unclear as to the advantages of using a web based system. There are many misconceptions as to the stability and reliability of a web based system. Lastly, while there are ways to ensure that your practice can be up and running immediately, even with a loss of power and internet, many clients did not have a plan in place nor the materials needed to make this happen. My goal is to help clients and non clients of Genesis, choose the best practice management software platform as well as put a plan in place for ZERO down time. There is a three step process you should go through set up a successful disaster recovery protocol for your office to ensure zero down time in an emergency situation. The videos below outline 4 main risks and how each risk is mitigated by both web based and client server systems. Identify the potential risks of each Determine how you will counteract each risk. Choose a web based system or a client server based system Risk #1 – Loss of Network Connection https://youtu.be/5P3ttfESm1c Risks 2, 3, 4 – 2. Data Loss Protection 3. Loss of Power 4. Data Center Down Time https://youtu.be/MllujKa_nEo
CBP Club! Helping Students Find Their “Why”
This past Friday I had my first ever opportunity to speak to the CBP club students at Life University in Marietta, GA. It has been a few years since I have been back on campus and I was happy to see all of the changes. From the huge cafeteria to the new apartments and day care I could not believe what I saw. The parking deck! Man we could have used that when I was a student. When I was a student we had to park in Roswell and walk to class up hill both ways. 😉 When I left campus 10 years ago the school was in crisis. Accreditation just got pulled and I stuck out of there like Indiana Jones reaching under the rock door and grabbing my hat before it came slamming down. When I got to campus I was graciously greeted by the CBP club president, Ryan Stamp. He recently took over the reigns from the former president Rachel Stockwell. He did a great job letting the students know I was coming and putting on a great event. We had 37 students show up! Great job Ryan! It was a great experience trying to prepare for the talk. It forced me to think about what I could speak about that would help the students the most. It made me really think about how far I have come in the past 10 years since graduation. It is truly amazing how much information I have gathered over the years. If I only knew then what I know now……. Actually there is not a lot I would change. I would have probably just been where I am now in half the time :). Trying to sum up what I have learned or pick some of the most important points was a challenge to say the least. After all I decided to focus what I have come to believe is the most important skill a doctor can learn both from a patient care perspective and business perspective. That being Patient Relationship Management. That is how to help patients realize the true benefits of care and coaching them to the place where they can determine their own reason/s (Their big Why) for committing to life time chiropractic care. From a business perspective I spoke about the 3 types of risks to patient relationships that can be measured in a practice. These are the tings that show the doctor patient may have forgotten their Why. Patient Retention Cash Flow Compliance The other Why was the doctor’s why. Learning why you do what you do is more important that learning how you do what you do. I thought this was important for students. They are always so focused on what to do. CBP docs especially. Hoe to fix a spine, what new patient process to follow… In the real world teaching chiropractic is met with a lot of resistance and without a big enough reason for doing what you do, that little resistance can be enough to discourage a doc right out of practice. At that point it does not matter how good you are at the “how”. We spoke a little bit about the hows too. Communication and confronting objections, billing, chiropractic software (of course), EMR/EHR, SOAP notes, the right forms, etc. I would say that if anything could be learned that would change the potential for success it was finding your big why. Why will you go to the office when you are exhausted? Why will you be willing to confront a patient who has missed a visit? Why are you committed to learning CBP if that is your chosen technique? Why are you willing to help patients find their big why? Or as Garret Gunderson says the “Soul Purpose”. If you are a student or doc and you are reading this, please share your Big Why. Was it a patient or family member who’s life was changed by chiropractic? Was it your own chiropractic miracle? Please share! Maybe if we hear others we can also use them to add to our motivation!
XDocs: Going Paperless Means Saving Time and Money and The Environment
Genesis Chiropractic Software rolls out new XDocs feature for all clients. The time to go paperless has come. It’s been awhile since your practice has been open. We know that you have spent countless hours and that you have taken great care in developing your paperwork to be the most effective, easy to use document you can imagine. Genesis Chiropractic Software is introducing super easy to use digital format that will provide numerous benefits to your chiropractic practice! What is XDocs? XDocs is the digital version of the forms that you have in your office. We have created a Team whose primary goal is to convert your paper forms into a usable digital file that is integrated with your Vericle system EHR. All you need to do is scan a copy of your form, attach it to a ticket, send that ticket to support and let us do the rest. Once an XDoc has been created and uploaded by our team it will become accessible from the patient travel card via our scheduler or the EMR/ EHR control screen. Genesis Chiropractic Software is currently building a library of common, high customize-able forms that we can share across our network. Further, XDocs is the result of a large and ongoing collaboration between YOU ( our clients) and Genesis Chiropractic Software to streamline chiropractic practice management solution to be the most effective for you. XDocs allows your practice to go digital without losing important or familiar forms and without altering a familiar patient experience. Saving Time and Money and the environment! Now that your forms are digital, you will no longer need to scan completed forms into your system to be part of the patients medical record. Having large quantities of paper in your office or stacks of forms is no longer needed as the forms are stored on your computer. No more money or time spent copying blank forms to be used in your office. Shredding paper documents will become a thing of the past. Going green. Etc… There are many more benefits of going paperless. The introduction of XDocs allows your practice to efficiently move into a completely paperless environment, with a minimal learning curve. Open a ticket to your Practice Management Coach (PMC) to see what XDocs we have available and to schedule time with the XDocs team to get your practice started!
