Starting with My Why
I recently read the book “Start with Why” by Simon Sinek . It really hit home with me that the reason behind why we do something is often so much more important than our actions themselves. This made me re-evaluate my life, my business, and the Chiropractic profession as a whole. In many ways, our profession has come so far but looking at it from this new perspective, I could see how we have often gotten away from our true values, what made us Chiropractors in the first place. It made me think of one phrase, again and again…”It’s about time.” There are so many things in Chiropractic that it’s about time for, don’t you think? It’s something you are going to be hearing from me over and over because it is time for progress. In that spirit, I think that it’s about time that you know my background and why I became a Chiropractor in the first place. It’s important because my why has made me who I am. It’s driven me to not only help patients but to help other Chiropractors improve the patient experience and build practices that get back to the root of the profession, making sure that every patient understands the importance of Chiropractic in their lives, in their health, and in creating their futures. I was always an athlete and into health and wellness. I always steered away from medications. I was also very into science and found that I was good at biology and math, so in my second year of undergraduate, I decided to become a biology major. The problem was that I didn’t have a direction, a passion. By the end of college, I still did not know what I was going to do until one day, my mother gave me a call. She told me that she worked with a woman who had a son who was a Chiropractor. He was going to be speaking and asked if I wanted to check it out. I wasn’t expecting much because I had a cousin who was a Chiropractor and I had actually seen one myself for an injury in high school but had never heard anything about the Chiropractic philosophy. Still, I went to the seminar and when he began speaking about what Chiropractic was really about and how it really worked, I knew with 100% certainty that I had found my life’s work. It was a moment of total congruency and surety that only happens a few times in your life. I drove back to school that night where I was just finishing up my biology degree and said, “Hey, I’m moving to Georgia and going to Chiropractic school.” The Chiropractic philosophy became “my why”. It is the reason that I knew with such certainty that Chiropractic held the path for my life, that it was my passion. It is still the reason that I get up each day and work toward improving the patient experience in all Chiropractic offices. The Chiropractic philosophy is the reason behind everything we do in our profession, so isn’t it about time that we all remember why we became Chiropractors in the first place?
MyRxX.com – Save Time, Help Lives
My name is Dr. Scott Levine and, like you, I am a chiropractor. Four years ago, I struggled to get my patients to do their exercises. I would hand a patient an exercise sheet and demonstrate the exercises. Eventually, however, after many follow-ups, I realized that many of my patients were getting poor results because they were not doing the exercises on their own, or not doing them properly. At the time, available exercise videos were limited and of poor quality, so I started to build a software product to help my clients and my profession. The result is MyRxX.com – an exercise video delivery service designed to help chiropractors and their patients. As a chiropractor practicing in a multi-disciplinary clinic, I had the benefit of using the site with my patients daily so I could receive feedback about how to make myRxX better by tweaking. It was then successfully tested in international clinics to ensure that it worked perfectly before we launched it. MyRxX.com is much more than a video-exercise delivery site. It also functions as a marketing, communications and lead generation site. Each exercise is based on functional strengthening. My background has been specializing in muscle testing and Kinesiology. I created a 12 hour CE course in CE4you.com to teach those interested in how to test all the muscles for weakness. Prescribing the appropriate exercise was an easy extension. Imagine ending your next health talk by offering a free video exercise program to help improve the musculoskeletal (MSK) complaints of the participants. I can assure you that the majority will sign up. This software can help you quickly and simply manage these leads by tracking activity and sending messages to the group. Instead of giving my business card to potential patients, I provide them with exercises through the site. As they follow their exercises online, they are also viewing my white-labeled clinic information so they know how to reach me for further chiropractic help. This patient portal becomes an extension to your brand, location and online presence. The patient portal has a separate patient site called VideoExercises.com which allows them to view their program on any mobile device. In a marketing and communications capacity, the site allows you to upload your own clinic videos. Think of the possibilities – videos like “Welcome to the Clinic,” “Why Orthotics,” or introducing yourself to potential clients. Better than YouTube, because of the virtual wall that keeps them focused on only your prescribed health videos. Additionally, the Doctor’s Portal gives quick optics on patient engagement which allows you to monitor your patient’s’ compliance with the recommended exercises or clinic health videos. I have found that my patients are even more motivated to do their exercises now because they know that I am tracking their progress and keeping them accountable. Imagine your patient comes in and tells you their back pain has returned, instead of feeling the sole responsibility to getting them better, you can now check their engagement and address if they have not been keeping up with their core routine. This transfer has changed the responsibility to an equal partnership. Doctor-patient communication has never been easier or more secure with our 2-way messaging system that connects you and your patients. It is much more responsive than email, and the saved communications can become part of the patient files. The biggest benefit of the website is its ability to provide high-quality, personalized and easily-accessible exercise programs which improve the quality of your patients’ lives by helping them manage and prevent the pain and disability associated with MSK weakness. Ongoing support and feedback, as well as the ability to access the exercises on their own time will empower your patients to stay active between visits and to have a more direct role in their own health. This year we are integrating with your Genesis patient management software. This will allow you to click prescribe exercises right from the patients SOAP notes. A seamless, quick method to further your patient care without slowing you down. For any questions about the MyRxX service, or for further information, please email me personally. I would be happy to connect with you and your team. Feature Benefit Benefit of Benefit 2 Click Prescription Fast Save Time White Labeled Exercises are with your branding Easy to contact, easy to refer Drop down searching No exercise Knowledge necessary Accurate Doctor prescriptions Views See how many times your patient is exercising. Able to motivate and create accountability with your patient. Leads Keeps potential patients separate from patient list. Allows for 1-click prescription to large groups of patients. (ie. Giving a running group stretches) We recommend giving exercises to everyone you meet. It becomes your electronic business card. Messaging 2-way communication between you and your patients Keeps you and you patient connected. Patient feels taken care of even when they are not in your office. Progressions (up to 7 levels) Help patients rehab and get stronger Easy to choose the next exercise by searching for the next level Customizable Allows you to create your own programs Create programs that work for your patient demographic, or simply name the exercise after your clinic. Patient Mobile Patient sees exercises on phone, tablet. Exercise anywhere. Doctor Mobile Send exercises from your phone Treat from anywhere. 1 License for a clinic of doctors & therapists Unified look for the clinic, split fee Low cost Daily Living Videos Self -searchable videos of ADL Help prevent injuries Motivational Email Patient is reminded of your recommendations Patient is more likely to exercise. Functional Exercises Rehab based that are real world Patient gets better with no injuries Transfer to Chiropractic Assistant Manager can Rx exercises on behalf of the doctors Now you pass a note and move on. All Workouts created by all doctors are shared and available to everyone Everyone contributes to the rapid organic growth of the workout library Learn from others with greater expertise. Dr. Scott Levine has been practicing Chiropractic for 18 years.
Dr. Dan Yachter Podcast – Success Principles
Dr. Dan Yachter Podcast about Success Principles View all of the available podcasts on our Chiropractic Leaders Podcasts page.
The Three Components of Business – People, Processes, & Technology
We’ve talked a lot about managing a practice and creating a successful patient experience. We’ve also demonstrated how we can operate our practices in the same manner as Big Business runs their operations to be more effective, thereby increasing our bottom line, decreasing no-shows, and achieving higher patient retention. Now, we’re going to go over how this all comes together in your daily practice through the three components of business – people, processes and technology. People – The people, i.e. your staff, are the first component of any business. You have to be able to answer the questions of “Who are the people I can rely on?” and “What are their strengths and weaknesses?”. Once you have answered these questions you will be able to assign responsibilities to each staff member that will ensure the most effective operation of your practice. Processes – Your “Processes” section will be extensive. This is where you need to have every task to complete a successful day broken down into simple steps. Imagine a new patient comes into your office. What actually has to happen? What do you say to them? What paperwork do they have to fill out? What different options will you present to them? Every single step has to be documented. This is where big businesses like the Ritz-Carlton really set itself apart by creating an unrivaled experience. You can too, if you are diligent about your processes. We talked before about how just to make the bed at the Ritz-Carlton, the housekeeper has to complete over 30 steps on their checklist. The process is broken down into these tasks to make sure that every bed is perfect, every time. By simplifying your processes into each of the component steps needed to achieve perfection, you can manage your patient experience at the highest possible level. Technology – The final component of business that brings it all together is technology. Without proactive software capable of finding the tasks needed to be completed and assigning them to a staff member, companies like Amazon and Zappos would not be known as the leaders of the customer experience that they are today. Thanks to the technology they employ, the Ritz-Carlton can keep track of each and every preference of their guests, down to how they like their steak cooked. They know you are coming and know your name before you even step out of your car. Without their technology, achieving their “Gold Standards” would be much more difficult, less scalable, and harder to track for the Ritz-Carlton The technology component of business is vital to bring the people and process parts of the business together. It automates the tasks and makes it simple for the people in your business to follow the steps you have created. And, it makes following the three rules of managing a business or team effectively that we talked about last time achievable, through processes of quantifying, delegating, and verifying. People, processes, and technology…these three components of business must function together at the highest possible level for you to create the best patient experience possible. When you have the right staff members assigned to the tasks that best suit them and each part of your processes broken down into the number of tasks needed to complete them successfully, you have started on the right track. Adding in the final component, a proactive technology, brings it all together and manages the tasks of quantifying, delegating, and verifying. Now, there is no limit to the success of your practice. Don’t miss our next post where we’re going to talk about how to start the journey of creating both your dream practice and your dream life.
