3 Great Ways to Market a Chiropractic Business
Every business owner understands the importance of having their name out there to attract more and more people to your practice. This is why efficient and effective marketing ideas are essential for your practice. If you are looking to attract new patients to your office and outperform your local competition, Genesis Chiropractic Software is here to help. You don’t have to struggle to find a great strategy, just follow along as we discuss a few chiropractic marketing ideas for you to put into action at your practice. Take Advantage of Online Directory Listings Do you know all the places where your practice’s name and website appear online? Your chiropractic website should appear on as many directory websites as possible with current contact information in order to increase your online visibility for potential patients. This includes your practice’s: Name Address Phone number Website URL Business hours Reviews Photos of your business When looking for a new business, most people turn to the internet to maximize their efforts. If your URL is on major listing sites, this will easily improve the traffic that comes to your website. Listing sites like Google My Business and Yelp receive millions of hits each day from people who are interested in finding a business like yours within their community. With online directory listings, you will also see what existing patients are saying about your practice. Reviews give them the opportunity to share the positive experience they had with you, your staff, and your chiropractic services, which will, of course, encourage even more business to come your way. Give Health and Wellness Lectures There are plenty of people in the world who are interested in chiropractic services but don’t know enough about it to take the next step and make their first appointment. One way to encourage them to choose you as their first chiropractor is to educate them more about the benefits of chiropractic care. First, you will need to research topics a potential patient will find most valuable. You can host events in and around your local community to equip them with the necessary information needed to make an informed decision about their health and wellness. By giving these lectures on the effectiveness of receiving care, you will raise awareness about your practice while also building your credibility within the community. The more resources you provide, the more trust you earn from the members of your community as they begin to see you as a valuable resource to them both individually and economically. Some chiropractic topics that many potential patients seem interested in include: Chronic or acute back and neck pain Chiropractic treatment during pregnancy Auto injury treatment Improvements in mobility and range of motion Increase in sports performance Improves daily energy as well as better sleep at night Give a Behind-the-Scenes Look into Your Practice With Videos Potential customers are turning to video content now more than ever as a way to learn more about businesses and their brands and this trend is something you want to take advantage of. One of the best and easiest ways to engage with prospective patients is to make videos as you work with patients so they have a good understanding of your products and services as well as the benefits of using them. How will a chiropractic adjustment go for a new patient? What are some of the instruments you use to perform your manual therapies? What stretches do you recommend for patients to do at home to relieve pain? These are all topics that many clients are interested in and will pique the interest of viewers so they want to learn more about your business Once you’ve created your videos, make sure to publish them everywhere from your website to your social media pages and even email them to your mailing list!
How Can I Protect My Best Interests After a Slip and Fall Accident?
Most people will slip and fall at some point in their life. However, not every person will be able to get up and have only a tinge of embarrassment to walk off. Some people will suffer from mild to severe injuries that may require medical care. It is possible that the accident wasn’t even their fault, but now they have to deal with physical pain and other losses as a result. Because a trip or slip and fall can happen to anyone, any time, and at any location, it is important to know what to do following the accident to protect your best interests. Is it necessary that I get medical care? What if I don’t have any pain? Even if you don’t have any pain immediately after the slip and fall accident it is possible that your body sustained injury. You may not experience any symptoms until the next day or two, as the body tells you that something is wrong. Seeing a doctor ensures that your injuries are properly documented and can be used as a vital piece of evidence if you choose to seek financial compensation for your losses. Do I have to file a report with the property I slipped and fell at? Yes, as part of handling the situation, you must notify the appropriate parties about your slip and fall accident. If you pursue a claim against the offending party but there is no record of the incident occurring on their end, it can hurt your claim. For example, if you slipped at a retail store and didn’t tell the staff and file a report, then they can claim the incident never happened since you didn’t speak up that day. When filing a report with the property owner or manager, ask for a copy so you can share this with the attorney helping your case. What is something people forget but that can be impactful in a slip and fall case? The clothes you were wearing at the time of the accident can be very influential to your slip and fall lawsuit if you so wish to take legal action. Your clothes may be assessed by a professional examiner as a relevant piece of evidence, as articles of clothing sometimes show signs that an injury was sustained. For instance, if you were wearing jeans at the time of your slip and fall and had caught your pants on a broken corner of a shelf, the tear in your jeans at that precise location can be used to support your claim. What if the property owner or their insurance company contacts me? The property owner or a representative from their insurance company may reach out to you for a statement about what happened. Of course, you may have already submitted a written report to them, so they probably know the details of what happened, but they may be trying to get you to say something that contradicts your claims so that they can weaken your side of the story. If you or someone you know has been in a slip and fall accident, contact a slip and fall law firm, like a Washington DC slip and fall law firm, today. Thanks to Cohen & Cohen, P.C. for their insight into slip and fall accidents.
Benefits of Cloud-based Software
In the past years, a lot of chiropractors believed that only large businesses should use software to automate their various tasks. However, small businesses are gradually waking up to the importance of automation. All thanks to the availability of better cloud-based software. If you are still thinking about whether you should use software to help automate your practice, consider the following benefits of small business automation: Improve customer experience Generally, the success of any practice depends mostly on patient satisfaction and experience. Nevertheless, due to time constraints and limited staff, many small practices have issues with communicating and managing the needs of their patients effectively. Of course, you don’t have to worry about this issue because you can now take advantage of the customer management system (CMS). By using customer management software, your team can communicate seamlessly and electronically with your patients irrespective of the time they are trying to use your services or products. This communication plays a pivotal role in enhancing the experience of your customers. Enhancement of the speed and efficiency of your small business By executing your business processes manually, you are going to be performing the same tasks over and over again. Resultantly, you are exposing your practice to human errors and time waste, which, in turn, leads to inefficiency. Automation software can carry out any time quickly without any errors. This will not only improve your business speed, but it will serve as a boost for your practice efficiency. Reduction of your running cost Without a doubt, some software can be expensive to acquire for the automation of your small business. However, once you have bought the software, there will be a significant reduction in your running cost. This reduction is because you may not need many employees to execute specific tasks. The software may be enough to perform the tasks of 2 or more employees. What Parts of Your Practice Process Can You Automate? You can automate most parts of your small business. Here are a few examples of business processes that you can automate with software: Email marketing Email marketing is one of the most common business processes that software can automate. Email marketing software can add the contact of each new client to the right segment, send them a welcome message, and acquire information about the clients. Sales Sales pipeline can be highly demanding; hence, managing it manually can be a daunting task. With the automation of the sales process, small business owners can improve their business in all ramifications. Some of the tasks that the sales software can do include tracking the changes in your sales funnel and identifying the best prospects. All these benefits can help you make an informed decision about your small business. Customer support Chatbots and other systems have been designed for providing quick responses to the request of your customer. In lots of cases, they may be able to solve the problems of your customers without any human input. However, you need to be careful and not rely too much on software for customer support. Other business processes that software can automate for small businesses include workflow, social media, finance, data backup, and onboarding.
Three Parts of every business – People, Process, and Technology
Hey, everyone. Dr Brian Capra here from Genesis Chiropractic Software. I’ve been getting some questions as I’ve gone through these videos. We’re talking about insurance companies, how they’ve been legally allowed to collude against us, rig the system. I’ve talked about how they use people and process and technology. We went into a little bit of a depth about those things. And as I’m going along here I’m getting some questions about what is people, process and technology? And sometimes, I just kind of flow through some content and forget to stop and go over some of the finer points. So, people, process, technology. Today, I’m going to be talking about people, all right? People in an insurance company are obvious. You have your people that answered the call, you have your auditors, you have your high-level management, your CEOs, et Cetera. And every business is, no matter what business, no matter what size the business is, is always made up three people … Of three things, and that’s people, and process, and technology. So, what we’re going to do is go dive a little bit into people. The number … If I were to do a countdown to number one of the types of people typically in your practice, number one is your customer. Or, any businesses is a customer. In our business, that is our patients. Our patients are our customers. They’re obviously very important. Our whole business exists to give them an amazing experience. Customers, patients in our case, who have great experiences stay longer, get better results in our business. They tend to convert to lifetime patients, and then they refer other people, and in some cases, if your business has such an amazing experience, they’re actually willing to pay you even more than they would a similar type of business that exists down the street. Think of Apple, et Cetera, right? So, the experience has a lot to do with the customer. The customer is number three. The second type of person in your business is obviously your team members. Now in chiropractic, many times, the business owner, you, is also a staff member. You have a job to do. So, the different types of people or roles in your practice, the front desk CA, the check-in and the checkout. You have your billing person, they may do your follow up. They may do insurance benefit verifications. You have somebody at those financials and care plans. Usually, you want to have somebody that does at least some of the marketing, or manages the marketing or the marketing calendar, et Cetera. So, you have your marketing. Usually, you have some type of sales role, and you may have three people in your office, and these roles, one person may have more than one role. But you have sales, whether or not we get that or want to admit that, there is a conversion process. When a patient comes in that has never heard chiropractic before and you’re going to teach them what their problem is, how it’s affecting their life, and what they need to do about it, and have them pay for that. That’s a sales process. So sales is a key component of your business, and somebody on your team, somebody on your staff, has to be responsible for that thing. Okay? Now, we have customers or patients. Staff, which may include you, a practice owner, it may include an office manager, and all the roles we talked about. And the last, and I will say most important, is you. You are the visionary. You’re the business owner and the business manager, really. So, sometimes you get an employee that can manage the business. That’s when doctors really start to be able to run their practice like a real business where the business actually becomes really self-managing, self-sustaining, and you are an owner of a business that that can be transferred to another. Steven Franton likes to say “It’s transferable.” You can sell it and the value of that business wouldn’t change the next day cause it’s literally run by your team, your staff, right? That whole thing is actually run by an entire team. But as the business owner building a great team, the number one reason is to free you up, free your mind up, your thoughts, because you’re a visionary. As an entrepreneur, the number one thing that we do is think, and dream, and think of better ways to do things. So, when you’re adjusting … And this is not to shun this. This is okay if you do this. This is one of your passions. But if you’re adjusting, you’re not thinking about how to scale the business. You’re not thinking how to replicate the business and do it in multiple locations. You’re not thinking of the details of how you can measure different processes in your office and whether or not those processes are successful. So, the reason the middleman exist, the middle woman exists, whatever it may be, is to free you up to be the visionary, to develop better processes. And we’re going talk about process and technology. When you are free, you’re able to dream again, you’re able to experience life, you’re able to take vacations, spend time with your family. You need to be free to be a better parent, be a better partner in your relationship, to have your own peace of mind, and to actually, most importantly, contribute to our community and our world. So, we really need you to understand this, people, so that you can free up. We’re going to talk about process and technology too, and how that ultimately leads to freeing you up to be able to serve even better, be able to serve patients even better, to really expand out. And this profession, we have nowhere near enough chiropractors to serve the amount of people that need what we have to offer. So, I hope
