Care Plans for Chiropractic Patients
Learn how to create Care Plans for Chiropractic Patients View this free webinar to see how to create care plans for your patients and then you can apply automation to them. Automatic care plans will save you a lot of time and you won’t have to memory manage any of it. You can even setup a notification when visits are running out. Plus, projecting staffing and cash flow levels will be easier and more accurate. These care plans are a financial commitment plan for your patients and not a treatment plan of care. Read the transcript: Jason: Welcome and good afternoon everyone. We’re excited to have everyone here today, and as always, it’s Jessica Pancoast here with me, Jason Barnes, and today, we’re excited to be talking to you about care plans. And we’re going to spend about 20 minutes or so on a review of care plans, how they work, what their purpose is, and basically how they can help you foster better relationships with your parents, or with your patients. Little Freudian slip there never hurt. I would like your relationships with your parents to be good as well. But we’re gonna give this a couple of minutes before we get started. In the meantime, we see people, you know, logging in, dialing in. Make sure that if you have any questions, you type them in. Well, it’s a few minutes past the hour, so we’re actually gonna get started today. So to begin with, we’ve got a mission here to help two things, practices accomplish two things. You usually set financial goals which we end up focusing a lot on, but another thing that we do is trying to help them set goals for the amount of time it takes to manage their practice and the amount of effort that they have to put into helping their practice grow and hitting those financial goals. The same thing can be said for care plans. You want a patient to do two things. You want them to get better and you want them to tell other people about it. Well, one of the things that care plans can do is remove some of the doubt and some of the mystery about what a patient is gonna have to do to not only make a financial commitment but also a time commitment to get better. So this…understanding care plans helps with growing your practice, helping patients feel better with regards to their care plans, and helping them understand how their treatment plan is going to work. So to get started, what is a care plan in our system? I want to separate that from anything clinical. It is not how you’re going to treat the patient. I’m sorry, I got something in my throat here. This particular care plan is all about how on earth your patient is going to perceive their commitment, both financially as well as from a time standpoint. So the first thing a care plan is a financial commitment with the patient. Now, a financial commitment can be done in a number of different ways and one of the things that we’re gonna go over is how you can actually configure that financial agreement today. The second thing is that patient is going to typically come in for x number of visits. We see care plans range from 12 visits to 80 visits. But most of them incorporate some sort of step down program. We’re gonna get into that in a little bit more detail where the patient comes in on a weekly basis, maybe three to four times a week in the beginning and at the end of a traditional care plan they end up coming in once every two weeks or maybe even once a month. So these care plans can not only span a number of visits but longer periods of times ranging, you know, for six months, even a year in certain cases. Helping a patient make that one-time commitment, both financially as well as from a time standpoint, helps the doctor to gauge how progress is being made as well as the compliance with that care plan as the patient journeys through his practice and that care plan, to better health. So today, we’re gonna view how the Verical [SP] system can help a practice owner and staff, everyone understands how to help that patient make those agreements and commitments and track them. Jess, anything to add about what a care plan does? Jessica: No, I think that covered it. Jason: Awesome. So to get started we’re actually going to jump right into the system, many of you will notice that we’re looking at a schedule right now. The patient walks through the door, Jess, they’ve never been seen before. You usually don’t put a care plan together, you know, before a patient starts. They’re gonna come in. Some doctors do it at the end of a first visit. Some of them do it the second visit. Some of them make this at the third or in the fourth visits to do it. It really doesn’t matter how the doctor goes about planning to implement the care plan. However, dates are really important and when you start that care plan we want to make sure that everybody who is listening to this and watching this, understands that timeframe that you put the care plan in place for does not retroactively go back and look at previously billed visits. So this is something that I see very often, that people forget, so I’m just mentioning that here in the beginning of this broadcast so that everyone, as they’re listening, will hear us as we start to actually create a care plan. So that’s what we’re gonna do. We’re gonna create a care plan right now. We’re gonna review a care plan. We’re actually gonna talk about transitions from insurance over to cash, from cash to insurance, you know, from acute care
Handling the Mission Critical Points of the Chiropractic Patient Experience
In a previous blog article, we talked about how using proactive Chiropractic software to quantify and improve the patient experience can take your practice to a new level. Chiropractic software can do this by handling the mission critical points of the patient experience, making sure that no detail is missed. So, what does mission critical mean when we’re talking about the chiropractic patient experience? Mission critical points for your practice are things that you have to follow-up with in real time or risk losing your patient. Every task performed by you and your staff each day, from scheduling to billing, inventory, collecting recurring cash payments, etc. From the first exam to following up on chiropractic insurance claims will have an impact on the experience your patients have in your office and will determine whether they continue with or drop out of care. Think about how many tasks you and your staff must perform each day to achieve a perfect patient care experience. Exams, adjustments, chiropractic SOAP notes, diagnosis codes, billing, taking patient payments, credit card on file, asking for referrals, scheduling future visits, and following up on no-shows and expired care plans are just a few of the mission critical points your practice experiences every day. These all have to be monitored in real time or the patient experience suffers. To retain just one chiropractic patient, there are an estimated 331 tasks that have to happen perfectly every single time. But, why are these tasks mission critical? Let’s take no-shows as an example. What does a no-show really mean to not only your business but to your patient. If a patient was going in for chemotherapy and they had to miss a visit, would they be waiting for you to call them to reschedule that visit? Absolutely not. Would they walk out of chemotherapy forgetting to schedule their next visits? Or, would they reach the end of their treatment, get their testing done, and not follow-up to get their doctor’s recommendations for the next phase of their care. Never…it is too important to them. So, when a patient in your chiropractic practice no-shows for a visit, walks out without a future appointment, or is not excited about their re-exam, what are they telling you? They are telling you that they don’t value their care. It is no longer important to them. They are telling you that they don’t value their care. Patients visit a Chiropractor and sign up for chiropractic care for the right reasons. They don’t sign up for 36 visits if they don’t understand the value Chiropractic brings to their lives. The problem is that they forget. And, they don’t tell you they have forgotten. They show you they have forgotten by not showing up for their appointments and forgetting to schedule new ones. If you don’t monitor and follow-up on these things in real time, you are in immediate danger of losing that patient. This is mission critical. A proactive Chiropractic software, like Genesis Chiropractic Software brings real value to your practice by monitoring each and every mission critical point in real time. It ensures that every one of those 331 tasks that have to be performed to retain each patient are not only assigned to the best staff member to handle them but also have been completed, giving you the ability to create an outstanding patient experience. Managing these mission critical points is the ultimate key to building patient loyalty, boosting patient retention, decreasing staff frustrations, increasing referrals and dramatically increasing the revenue per patient on average.
Chiropractic Software ROI Increases with Higher Patient Retention
We’ve talked about how important the patient experience is to the success of your practice. We’ve also discussed how using proactive Chiropractic software and technology to quantify and improve that experience helps you to run your practice at the level of big business. Now, let’s look at it from a purely marketing perspective and break down your Chiropractic software ROI (Return On Investment). Most already know what return on investment is. For example, if you gave me one dollar and I gave you back five dollars that would be a 5 times return on investment, a good ROI. But, if you gave me five dollars and I gave you back only one dollar that would be a bad return on investment. Almost every Chiropractor knows that they should be calculating their return on investment when they put an ad in the paper or send out a mailer. However, what these same Chiropractors don’t realize, is that they need to calculate their cost of marketing and getting new patients versus their Chiropractic software ROI of increasing patient retention. According to Harvard Business Review, it costs you five times more to get new patients than it does to retain patients you already have. Five times more. So, what does that mean? It means that you give me five dollars and I give you back one dollar – a bad return on investment. Bringing in new patients is five times more costly than utilizing a solid patient retention program. Yet ironically, most Chiropractic marketing software and systems focus on increasing the number of new patients rather than boosting your patient retention. It is interesting that the best businesses in the world are also the best at customer retention. Take the Ritz Carlton for example. Every single thing they do is broken down into small steps to ensure no detail is missed, every customer experience is personalized, and each person that stays at the Ritz receives the ultimate gold-standard care. The Ritz Carlton focuses on customer retention and in return achieves a huge return on investment with customers who return time and time again, happy to pay their five hundred dollars plus rate per night. It is time for Chiropractors to understand what the largest, most successful businesses in the world already know…retaining your current customers or patients equals a higher return on investment than marketing for new customers or patients, a five times higher ROI. This means that increasing patient retention by focusing on improving the patient experience is vital to achieving success in your practice. Any business person knows that you put your money where you will achieve the highest return on investment. For Chiropractors, the greatest ROI is not found in new patient marketing where most of the marketing dollars have traditionally been spent. Instead, investing in a solid patient retention program, similar to the Ritz Carlton, where each step of the patient experience is broken down and quantified so that no detail is missed, will generate the highest possible return on investment for your practice. Don’t miss our next post where we will discuss managing the mission critical points of the patient care experience.
Shifting Your Own Paradigm for Higher Profit, Retention, and Compliance
We’ve talked about how being introduced to Chiropractic shifts your patient’s paradigm. Suddenly, they understand their health from an entirely new perspective. But, what if you shift your own chiropractic practice management paradigm? What can happen when you run your chiropractic practice in a whole new way? Do you believe you could actually achieve 62% higher revenue? Does is seem too good to be true that you could get 26% better patient retention and improve compliance by 32%? It’s incredible but true that just by changing the technology you use in your office to a proactive Chiropractic software, these results aren’t just possible but easily achievable and have been proven. Let’s take a look at an example that everyone knows about but may not have really given that much thought. Ten years ago, if I had told you that you would pay a thousand dollars for a phone, you would have thought that I was crazy. But, Steve Jobs changed all that and it all started with the iPod – not the iPhone. When the iPod was first introduced, we were using a cell phone, a Walkman, a calculator, a camera…everything was separate. Yet, when Steve Jobs introduced the iPod, he said that “what the iPod represents is way more important than what it actually is.” He said, “This is a music playing device. It’s a thousand songs in your pocket. But what it represents is so much more.” Why did he say that? He said that because, on that day when he introduced the little iPod, he already had a prototype for the iPad. He already knew that the iPhone was coming. And, he knew that it was going to revolutionize the way we make phone calls, listen to music, surf the internet, share our lives with our friends, monitor our health and our finances, and so much more. He already knew what it represented, this new technology, and that it was going to give us a whole new world, one we could never have conceived of before. “Using a proactive Chiropractic practice management software in your office rather than an old reactive system creates an entirely new chiropractic practice.” This one, seemingly small change in technology, has completely changed our lives. And, one, seemingly small change in the technology you use in your practice can completely change it as well. Little changes can make huge impacts when they are the right ones. Using a proactive Chiropractic practice management software in your office rather than an old reactive system creates an entirely new chiropractic practice just like Steve Jobs created a new world that started with the introduction of the iPod. With the implementation of this new system, you can go from searching through stacks of reports and still not ever really knowing if tasks are complete until they have slipped through the cracks and you have to manage the fallout to staying ahead of the processes of your business. A proactive chiropractic software system not only finds the tasks required to complete a successful day in your office, it will assign the tasks to the best staff member to complete them, give you an instantaneous snapshot of the status of these tasks, and boil it all down to one number to let you know if you have achieved your goals for the day or if somewhere the ball was dropped. This change, just like the introduction of a new music player, seems so simple but the results are dramatic. Your office running at the optimum levels this proactive system creates really does equate to the 62% higher profits, 26% better patient retention, and the 32% increase in compliance that we talked about. After all, would you go back to using a camera, a calculator, a Walkman, and a separate computer for everything even though the new technology cost more than any one of those devices? If you ask me, I’ll stick with my iPhone and my new Chiropractic software technology. I like this new world.
