Aetna’s anti-chiropractic strategy exposed
Aetna follows one simple logic to deny the claims as not medically necessary regardless of any supporting records the clinic may send. Most of the time Aetna’s insurance rep will not explain why they consider the claim to be not medically necessary. Rule 1 : If no improvement is documented within the initial 2 weeks, additional chiropractic treatment is considered not medically necessary unless the chiropractic treatment is modified. Rule 2 : If no improvement is documented within 30 days despite modification of chiropractic treatment, continued chiropractic treatment is considered not medically necessary. Rule 3 : Chiropractic care in persons, whose condition is neither regressing nor improving, is considered not medically necessary. Why updating initial date of treatment is so very important when the care is closed and new care is started after few months for a new condition ? If the date is not updated, Aetna will assume that treatment is still being given for the illness that occurred several months before. Say for example if the initial treatment date is 1 year old, it proves that patient’s condition is not improving. If provider’s send records proving that the condition is improving, it is in contradiction with what is sent in claims because a treatment that improves patient’s condition does not require one year to cure.
How Chiropractors Take Advantage of Social Media?
It is well known that for success of every business and organization it is crucial to connect with its audience and understand what they want, think and feel. Therefore, it is safe to assume, that for chiropractic practice success it is also very important that chiropractors know what their patients want, think and feel. After all, your practice and its growth are directly related to your patients. The difference between a practice that is doing ok and one that is doing exceptionally well, is the ability to connect with patients on a close and personal level. So, how do you connect with all of your patients? How do you connect with all of your patients on close and personal level that you should have? Even better, how do you find the time to connect and maintain relationship with your patients? Well, the answer is clear, through Social Media. Now, with more than one billion users combined on all platforms we can agree that social media is here to stay. There should be no doubt in your mind that most of your patients are using social websites. Most of them most likely are using Facebook. Almost 72% of all internet users in the United States are on Facebook. Therefore, social media platforms, and especially Facebook, are a great place for you to meet and interact with your patients. It might also sound strange, but social media platforms can help you interact with more patients on a closer and more personal note than you could ever possibly imagine. It has become trend to ask for Facebook profile, or to check a Facebook page for any of the business that you are interacting with. It is only logical to expect that your patients will be searching for your practice page, and you should better be there. So, why not use Facebook and Twitter to connect with them? You can improve your patient retention and compliance by keeping them engaged. If you provide information on health and wellness and engage your patients in 2 way conversation you can expect your practice exposure to go up. Genesis Chiropractic Software, being a huge fan and advocate for transparency, is seeing great opportunity for communication and engagement with patients online. You should give a chance to your patients to communicate with you as well as to talk about you on social media platforms. This transparent way of communication will not just seal the good practice-patient relationship and patient compliance but will also increase your patient network and community. In the busy world that we are living people communicate through social media platforms. Without social media, it could take days and weeks for your patients to talk about great experience they had with your practice. But, once you build your social network and community, all it will take for referrals to go up, is for your patients to like or share valuable content and information that you are providing to them. Even better, they would be more than happy and proud to share health and wellness tips with their friends, that are coming from an expert they know. So it is not just that you can establish a strong relationship with your current patients, you can also start new relationships and build larger community faster than ever before.
Chiropractic Marketing – Top 5 Mistakes with Fred Lardaro – Metro Marketing
Dr. Brian Capra: Okay, everyone thank you very much for joining me again, this is Dr. Brian Capra from Billing Precision. Today, I have Mr. Fred Lardaro from Metro Marketing. Metro Marketing is a New Jersey based company, they do amazing chiropractic marketing programs. I was a Metro Marketing client for a long time and one of my best patients, family of patients and referrals from that family and also eventually my office manager came from a Metro Marketing campaign. Again, Mr. Lardaro is on the phone today and I wanted to ask Fred, first of all thank you for coming on today and I’m going to ask if you can quickly tell me what is that Metro Marketing does specifically and then we’ll get right into the top five Chiropractic marketing mistakes. So, what is it that Metro Marketing does exactly in your words? Frederick Lardaro: Hey Brian, thank you for inviting me. For 16 years we’ve been generating prospective new patients for Chiropractors all across the United States and no upfront financial obligation to the doctors. By that I mean they will actually be seeing new patients before they actually will be paying for them, given the way we construct our payment schedules. We find patients around Chiropractors who need the care and will become good patient and referral sources for the doctors with whom we work. Dr. Brian Capra: Awesome. Okay. So, you know, it’s a no-brainers as far as I’m concerned. Finding new patients is it just a telemarketing campaigns or is there any other services Metro Marketing offers? Frederick Lardaro: It is primarily a tele-service campaign and with no competition on our phone calls we engage in a conversation related to Chiropractic and will then introduce those folks with whom we’re speaking to the doctors who hire us. We’ll schedule them for an assessment or screening when the doctors want to see them at a place that’s comfortable for the doctors with whom we work. Dr. Brian Capra: Yeah, absolutely. I mean you can turn the volume up or down or and it’s really just the no-brainer. We would get the fax everyday which tells you who is coming in, when they are coming in and work like a charm. So, all right, let’s get into the top five Chiropractic marketing mistakes and if you could just review number one with us. Mistake number one wait and see attitude, what do you mean by that Fred? Frederick Lardaro: Mistake #1: Wait and see attitude With wait and see attitude what we’re finding is that the Chiropractors are just not going to do any marketing or advertising at all. A lot of folks are thinking that they are going to get all their business from referrals. What we’re trying to explain and what we represent and what marketing and advertising in general represent is a way to reach out to people in the community and let them know that you exist and let them know the benefits and the values of your services. And so, with advertising marketing you are going to find potential patients and future referral sources out there in the community who don’t know you and don’t know the patients that you’re currently seeing. Mistake # 2: Creating a wrong marketing message for you and your practice. You know, the doctors have to find out, you know, what’s important to the people who matter the most and what they are really thinking, considered the geographic audience, where your patients are coming from, you know, zip codes. We worked in zip codes around the offices for the doctors with who we work, subject to audience, you want to know what’s important to those people was going to get them to actually – well receive your offer and then hear what you have to offer, they will be the once that raised their hand and introduce themselves and get themselves into your practice. Mistake # 3: Not knowing your return on investment from marketing or advertise. You really want the greatest return, you want to keep back the statistics about what you’re getting in response to your marketing and advertising. Direct every, you know, you have to treat every patient as your only patient, don’t underestimate the value of your current patients and track where they are coming from, you got to know that. Mistake # 4: Don’t cut back the marketing budget. When money is tight one mistake is cutting back the marketing budget. While other Chiropractors are not marketing and advertising, that’s the best time for you to market and advertise. Lot of people slowdown and stop marketing around holidays or especially in the summer time. But, that’s the timing when there is less competition buying for the same patients and you have to feel about yourself and there is a better quality of patient out there for you. Mistake # 5: Don’t look for the magic pill, be open to try new things different things, find the marketing and advertising that works best for use with your working smarter, not necessarily working harder and Brian I think that about doesn’t. There is my top five. Dr. Brian Capra: Okay. Fred, thank you very much, hopefully you can see on the screen where it says, www.chirometromarketing.com, that’s your website. Do you have a phone number that everybody can reach out and get you? Frederick Lardaro: Anyone can reach me anytime at 1-800-696-7788 extension 242. And, you know, what? Anyone can call me for any reason, anytime, I would really welcome speaking with anybody about any topic related to Chiropractic and I certainly would appreciate any opportunity to produce new patients. So, the Chiropractors that are out there and interested in Metro Marketing.
