Facebook Made Simple with Dr. Matthew Loop and Genesis Chiropractic Software!

Dr. Matt Loop Chiropractic social media expert

After watching the majority of fellow chiropractors use Facebook haphazardly, while making things more complicated than they need to be, I felt compelled to offer some guidance. A handful of doctors are harnessing the enormous social network the right way to become famous locally, create surges of website traffic, and attract a swarm of new patient referrals. Here are a few tips to jump-start your Facebook practice marketing in the right direction:  Be empathetic with your friends, fans, and audience Chiropractors really need to put themselves in the position of other friends on Facebook. You cannot dominate the conversation and expect to build strong relationships. It’s important to listen to what others have to say first, then respond appropriately. You can provide user feedback by “liking” status updates, using the Facebook share button, or by commenting on a friends post. Spend a few minutes each day doing each thing mentioned. The news feed makes it easy for you to make this happen. Be warned… the quantity of feedback / value you offer is directly proportional to the credibility, trust, and liking your create with your Facebook friends and fans.  Use the Appropriate Etiquette Here’s the deal. When other users accept your friend invitation, it doesn’t automatically give you the right to spray links to your website on their wall. That’s not what people are looking for. This makes you look stupid and isn’t polite. Secondly, don’t throw your links in messages when you send a friend request. It’s more annoying than anything else and your acceptance rate will be minimal to zero. People can sense your true intentions.  Don’t Alienate your Friends / Fans, Engage them: Realize that people on your list are not the same. Not everyone thinks health is a top priority. Don’t always post the same type of content. Mix it up with quotes, open-ended questions, and jokes. Show a human side that makes you appear genuine and real.  Never Assume Others Want to Be in Your Group Don’t automatically add people to groups that you create. That will get you in trouble quick. This was one of Facebook’s bonehead ideas, to let other people just ad anyone to groups. Always get permission first before adding others. Invite them and let them make their own choice.  Get a custom Facebook Fan Page Built The first thing to do is to create a Facebook business page, also called a fan page. You can go to Facebook.com/pages to do this. You’ll want to have a custom fan page created that looks professional. This particular page is where visitors will land when they initially see you. The goal of this unique page is a couple things. First, you want to get the Facebook user to “like” your fan page. Next, you must provide an ethical bribe so the user offers-up their contact info (name / email) to you. I would definitely recommend that you get a professionally done video with your Facebook fan page. It ads a WOW factor and separates you from the rest of local doctors. There’s an old saying that goes “you never get a second chance to make a first impression.”  Start Using Facebook Ads Of the many ways to get an avalanche of targeted local traffic to your chiropractic website, this is the fastest way. It’s literally like flipping a switch. The Facebook ads platform can be a little complicated, hence the reason I created an entire training around it. You really have to be detail specific to be successful with Facebook advertising. If you’re serious about becoming a master of Facebook Advertising WITHOUT making the expensive mistakes that most initially make, you’ll want to grab a copy of Social Media Elite. In it, you’ll discover what’s called The Ultimate Facebook Ads Marketing Blueprint. It contains all of the most effective strategies from a chiropractor that’s spent over $101,000 on this medium to date. You’ll learn which images pull clicks and traffic like gangbusters, how to attain a rock-bottom cost per click (CPC) every time, expensive mistakes 97% of chiropractors are making when using Facebook Ads, the RIGHT way to follow-up with an interested prospective patient on Facebook (most chiropractors NEVER do this), and much more… Use Facebook’s Check-in Function for Smart-Phones I absolutely adore this feature. You should have EVERY single patient that has an iPhone or Android “check-in” on Facebook from their smart-phone whenever they’re at your clinic. This gets you mass exposure quickly since all of the users friends on the social network will see where they’re at. Offer some type of incentive (if your state-board allows it) for current patients so they’re motivated to check-in at your practice for all of their friends to view. This is simple, endorsed viral traffic. Create Valuable Content that Facebook Users Feel Compelled to Share It is critically important that you provide value-driven information your Facebook audience feels compelled to share and take some form of action with. This action may include them commenting, clicking the LIKE button, or using the SHARE icon to spread the content to their friends. This is really endorsed referral traffic and the best form of visitors you could get. The people that come from this type of “attraction” marketing are high quality and are likely to select you as their chiropractor. In this article, I’ve laid-out a few important strategies you can implement today as a chiropractor so you can begin to use Facebook the correct way. This is only a small fraction of what you need to know, though. Visit my Marketing Blog:  http://DCincome.com/blog This electronic message contains information from Dr. Matthew Loop that may be privileged and confidential. The information is intended for the use of the addressee(s) only. If you are not an addressee, note that any disclosure, copying, distribution, or use of the contents of this message is prohibited. If you have received this e-mail in error, please contact the sender. As you can see, if you’re not all over the internet, and even

Chiropractic EHR | “The Cancer Killers” by Dr. Charles Majors

Dr. Charles Majors DC uses Genesis Chiropractic Software.

Have you ever wanted to help someone with cancer, but you didn’t know what to tell them?  It’s a very sensitive subject. What can you do to help your patients get the education they need when it comes to fighting cancer? Genesis Chiropractic Software brings you Dr. Charles Majors, author of The Cancer Killers; The Cause is the Cure.  Hear Dr. Majors tell his personal story, and how he won his fight through natural, principled cancer treatments!    Dr. Charles Majors is the co-author of two books – Maximized Living Makeover and Cruise Ship or Nursing Home. He graduated from the University of Illinois with a bachelors of science and went on to receive his doctorate degree from Palmer College of Chiropractic. He is a highly sought-after speaker and has given hundreds of live lecture events in the past 10 years, during which time he opened five clinics. In September 2010, Dr. Majors was diagnosed with an incurable bone marrow cancer that metastasized to his brain. He chose to leave conventional medicine and applied the same principles he had been teaching for years to reverse his own cancer and not only survive but thrive. Dr. Majors lives in Plainfield, Illinois, a suburb of Chicago, with his beautiful wife Andrea and their four children.  …And now Dr. Majors is sharing his entire his entire story with you!    

Chiropractic Notes | Clinics that use xDocs generate more revenue

Not this kind of SOAP notes!

If you are completing your chiropractic SOAP notes on paper you might wonder why you are still light years away from building your dream practice. Aside from stealing valuable time away from other income-producing activities, paper patient documentation has been shown to seriously hurt the profitability of a chiropractic clinic, especially in comparison to using digital xDocs. Granted, change can be scary and painful– even more so if you have to trade familiarity and convenience for complicated technological processes. But what if the transition to digital documentation with xDocs, in fact, made the whole patient documentation process simpler? With auto-populating forms that fill in patient demographics and can be completely customized to match your old paper forms, xDocs are easy to use from day one. Best of all, xDocs make EMR follow the chiropractor’s workflow so he is more likely to complete the SOAP note while he is still with the patient, then submit it at the end of the appointment with the click of a button instead of staying up late at night to catch up on paperwork. It goes without saying that faster submission of SOAP notes directly impacts the billing process and improves the cash flow at any chiropractic clinic. Moreover, spending more time treating your patients will increase your patient flow and as such also improve your clinic’s profitability. Not to mention that going digital will also earn you a meaningful use stimulus from the U.S. Government to encourage EMR/EHR transitions while making it easier to stay on top of any changes made by payers. In the end it’s all about commitment, though. If you don’t make a complete transition to xDocs and only use them with half of your patients or even less frequently, your results will suffer accordingly and produce a much smaller margin of billing improvement as obvious in the example below. Practice D was using xDocs for less than 12% of the visits and achieved no meaningful improvement in billing performance: With a 100 percent commitment to transition and use, however, you can potentially double your clinic’s billing performance in about three months’ time as clearly achieved in the example below. Practice A started using xDocs in May, in just three months their billing more than doubled: Ultimately, the potential uses of xDocs at your chiropractic clinic are almost limitless and include required PIP documentation, chiropractic intake forms, visit documentation, care plan tracking or any other special purpose from within Genesis’ cloud-based Vericle platform.

Start Building Chiropractic SOAP Notes With XMR Technology

XMR SOAP notes are very fast

By Erez Lirov — CTO XMR stands for eXtensible Medical Records technology which was created as part of the Vericle platform to help chiropractors save time on patient visit documentation. Basically, XMR technology lets a chiropractor document a patient’s visit quickly and easily in a few simple steps while he is still with his patient. The idea is to have the ability to very quickly look at a set of existing patient notes, absorb the information from the previous visit and quickly make a new note for the current visit by modifying information about the past visit, without actually modifying the previous record. Watch the video below for more info: The most important concept of XMR techn0logy is the ability to create a new note based on the old note.  So let’s look at XMR , why it works and why it’s so effective. The most important part of XMR is the complete absorption of the medical record to understand everything about the previous visit.  It turns out that there’s really two ways to do this.  One way would be to look at a narrative. For example, patient presents with pain in their left shoulder, throbbing pain– in other words you can imagine that there could be a whole paragraph describing the complaint of the patient and the subjective findings. To read a note like this and comprehend it quickly can be a very draining activity on a mental level because reading is a conscious activity.  It takes a lot of our conscious effort since we have to focus on it in order to retain what we are reading. The other way to look at this type of information is to block it out and look at the actual values of the note itself. In other words, we know that the patient has some sort of pain, we know that it’s in their left shoulder and we know that it is a level eight.  By having the patient information in blocks like this, I can very quickly tell that this patient has left shoulder pain on a level eight. I don’t have to parse through the rest of the sentence and I don’t have to understand exactly what’s going on with the order of the words. This turns the activity from a very mentally intensive, a very conscious level activity to a very automatic activity where I can just look at this the same way I look at street signs and react to the info very quickly.The idea behind this is that it is something that takes minutes and a lot of active mental activity, and turns it into something takes seconds with very little conscious mental effort.  What does that do?  It means that I can do all of my notes much more quickly, and more importantly I can really use the rest of my brain power to really focus upon the patient themselves and what it is I’m trying to achieve with the patient and how I want to take care of them,and my plan going forward. So half of the advantage of XMR technology is the ability to comprehend the previous note as quickly as possible by looking at the signs of the note which are essentially the labels, instead of reading through  an entire paragraph of narrative from the previous note. The second part of XMR is the capability to create the next note by pulling data from the previous note instead of starting from scratch.  It allows you to simply click into a value like the pain level, for example, and change it to a seven, or any other value. What that means is that rather than thinking about creating a new note from scratch, I’m thinking about just making small changes in the current note and the system automatically copies all of the information for me and creates a whole new note and a whole new narrative out of that original note.   Then for the next visit I won’t need to parse the narrative, but I can just simply absorb the ‘street signs’ and understand what’s going on with the patient in a glance.  

Improve PVA With Integrated Posture Assessments

Posture Screen is integrated into Genesis Chiropractic Software.

If you are looking for a way to improve the Patient Visit Average (PVA) and increase profitability as part of your “new patient” marketing efforts, you should consider using the posture assessment tools that are already integrated into your Genesis chiropractic EHR system. You will be able to impress prospective patients at health fairs and other marketing events with a visually effective, instant diagnosis via the PostureScreen App on your iPad,  iPhone, or Android. Even more importantly, you will  be able to collect and save their contact info in your Genesis patient data base at the same time. Since PVA  is computed by dividing the number of total office visits by number of new patients in a chosen time frame, you can improve this value by increasing the conversion percentage of intro visits to care plans. The old adage that the eye buys holds true for the use of posture assessments because this visual tool lets a potential patient see any spinal misalignments for him- or herself and, therefore, ‘buy’ the diagnosis and need for chiropractic treatment. This type of patient education can increase the number of new patients resulting from marketing events while also improving first-visit conversions. The end result will be a higher ROI on your marketing efforts. The EHR integration ties everything neatly together by providing the opportunity to create a new patient file in your Genesis system within minutes or quickly update an old one while still with the patient. Any personalized results of the posture assessment can then be emailed to the patient for an opportunity to schedule a follow-up appointment or reinforce the patient’s compliance with a prescribed exercise program.

Disaster Recovery and Business Continuity Management | Genesis Chiropractic Powered by Vericle

  https://youtu.be/WfD8PSijCAc So which situation would be worse for you?  Your server going down and you having to figure that out and call some expert or have a patient that’s your tech guy come in and try to fix that or having a professional team of experts work on the server.  Now I know I have a client right now that is a huge volume client, that had another system in his office, that was client server based.  That means that their server was in their office.  Fried their server.  It took over a week to get an expert into the office that could figure out what to do with that server, and when they did it was already to late.  They could barely recover any of that data.  At that point their disaster recovery was too late. Now let’s talk about the other scenario, our data centers and the data in the server in our data servers. First of all there’s not just one server, there are multiple servers redundantly backed up to each other every few minutes, and if one of those servers goes down the other ones pick up the slack.  Now God forbid all of those servers go down, we have experts that are in the data, that are experts at getting these things up and running Today you can go to any cell phone company store and pick up what’s called a Mifi Card, it’s about the size of a cell phone.  It looks something this about the size of a cell phone, and that little server will be hooked up to your cell phone service but act as a wireless router.  You can usually hook up about 5 computers to each little router.  Now that’s just the emergency backup, if the computers go down, you have a laptop on hand that runs on battery for an hour or so.  If the power goes out, you have your laptop and that little wireless router, you can be up and running with no internet and no power.  

Genesis Chiropractic Software and Billing – EHR SOAP Note – Basic Training

Patient Experience EHR SOAP

Genesis Chiropractic Software and Billing (A product of Billing Precision, LLC)  EHR SOAP note feature allows the user to quickly asses the patients condition from the previous visit and make fast changes to multiple parameters per complaint. 24 hour access to web based system.  Do your notes from anywhere. Note templates are pre-configured based on real claim appeal data. Easy customization Fast creation of new note Daily visit note updated in seconds Dictation software ready – Dragon and Siri iPad Ready Touch Screen Ready Wow your patients with high tech look Full Stimulus eligible – Powered by Vericle which ICSA certified SEE VIDEOS BELOW Basic training videos cover how to: Create an initial subjective complaint Modify existing subjective complaints Objective findings such as: Posture Range of motion Palpation Orthopedic tests Vestibular test X-Ray findings Height Weight Blood pressure Updating objective findings for re-exams and subsequent visits Assessment Treatment Plan Customizing note templates Creating and using macros Training Videos Introduction to the SOAP screen https://youtu.be/fuvsvGA-Axw Subjective Section Basic Training https://youtu.be/j-hGJrEBBSc Objective Section Basic Training https://youtu.be/7YTFjTUut8M Assessment https://youtu.be/bAhAhOtHiTA

New Genesis Chiropractic Software (POS) Inventory Management Feature

increase cash flow

If you are selling products at your practice, Point of Sale items most likely make up a significant portion of your revenue. Running a doctors office and keeping up with the track of your products inventory could be overwhelming. You might run a chance of having an upset patient that is not able to pick up an item at your clinic because you ran out of it. Relying on your own or your office manager’s memory to keep your inventory current, or perhaps manually review your inventory every month, will leave plenty of room for mistakes that you are not ready to afford. Genesis Chiropractic Software is one of the few practice management systems that includes Point of Sale feature as a component of its standard configuration. If you do not sell to patient any items, you may not care about the inventory. However, if your POS makes up a significant source of added revenue, you need to control the flow of items into and out of your practice inventory. In order to increase your practice profitability, it is necessary to have the right supplies on hand and to eliminate all products that are not popular and do not sell. With Genesis Chiropractic Software you can easily track the average income of a specific product and view total product sales by name or SKU. Genesis Chiropractic Software has integrated inventory control in its standard workflow control and you do not need to periodically look at your inventory reports. You will receive low inventory levels alerts automatically from our Genesis system. Further, with our Genesis Chiropractic Software (POS) you can: Adjust your inventory automatically with invoice creation Create patient invoices directly from your scheduler or POS screen Set automated reminders to reorder stock when needed Use touch-screen monitors to select inventory Scan barcodes easily with a Cash Practice scanner   Genesis Chiropractic Software – Point Of Sale – Inventory Management Workflow Video https://youtu.be/q4JL84IsNdM  

Genesis Chiropractic Software Helps Maximized Living Chiropractors Treat USA Team

Dr. Matt McAlees, a Maximized Living chiropractor, is proud of Marti Malloy, who won Olympic Bronze in Judo (57kg) in 2012 London Olympics: “Marti is amazing!” Dr. Matt uses the Vericle system and Billing Precision services to manage his office workflow, patient flow, cash flow, and regulatory compliance. Since Vericle is ONC-certified, he also qualifies for the Meaningful Use HIT Stimulus. Shel Hart, President of Maximized Living, says, “I am proud of our Judo team, our London successes, and our chiropractors who treat our team USA. We selected Vericle and Billing Precision because of their ability to implement our unique healthcare delivery methodology, complete with custom alerts, rapid SOAP notes, and effective billing procedures. Most importantly, Vericle enables connectivity and easy, secure access to the athletes’ medical information.” “We selected Vericle and Billing Precision because of their ability to implement our unique healthcare delivery methodology, complete with custom alerts, rapid SOAP notes, and effective billing procedures.“ – Shel Hart, President of Maximized Living  “Our client success equals our success,” says Dr. Yuval Lirov, Vericle CEO and a Partner at Billing Precision. “Maximized Living has developed exceptionally high expectations for technology infrastructure, aiming at simultaneously improving patient service and enhancing practice performance. Shel’s vision to build the best healthcare delivery system empowers every team member to think of better processes for growth and service quality, accomplishing outstanding results in very short time. We feel fortunate for an opportunity to support Maximized Living’s vision and continue to perfect our technology to help deliver the best patient care, consistent practice growth, and disciplined compliance.”  

Using SOAP Notes

XMR SOAP notes are very fast

SOAP notes: Are yours compliant and fast? Genesis Chiropractic Software technology provides you and your staff with an outstanding ability to complete SOAP notes in just 15 seconds. https://youtu.be/gtxBKCHRGPQ