Evolving Multidisciplinary Practices
In this exclusive conversation with Dr. Mark Sanna from Breakthrough Coaching, we delve into the intriguing world of multidisciplinary practices, a concept that was once groundbreaking and is now paving the way for the future of collaborative care in healthcare. The Pioneering Days Dr. Sanna takes us back to the late ’80s when he established one of the very first multidisciplinary practices in the country. In a time when medical doctors and chiropractors didn’t even socialize, Dr. Sanna broke barriers to integrate different healthcare disciplines for better patient outcomes. Dr. Sanna shares his journey of pioneering multidisciplinary practices, highlighting the challenges and significance of breaking through conventional barriers to embrace collaborative care. Evolution of Breakthrough Coaching Transitioning from a practitioner to a consultant, Dr. Sanna shares how he transformed his experience into Breakthrough Coaching, guiding numerous practices towards success in the multidisciplinary model. He reflects on the expansion of Breakthrough Coaching from a local to an international consultancy over the past 25 years. This conversation explores Dr. Sanna’s transition from practitioner to consultant, offering insights into the evolution of Breakthrough Coaching and its impact on shaping successful multidisciplinary practices globally. Essential Elements of Integrated Practices Dr. Sanna elaborates on the critical factors required for successful integration in chiropractic practices. From hiring the right team to fostering collaborative care, he emphasizes the importance of readiness and meticulous planning before expanding a practice. Here, Dr. Sanna discusses the essential elements of integrated practices, providing practical advice on hiring, training, and maintaining a collaborative environment within a multidisciplinary setting. Pitfalls and Roadblocks Identifying common pitfalls, Dr. Sanna sheds light on the challenges practitioners may encounter when transitioning to integrated models. From personnel issues to regulatory hurdles, he emphasizes the need for strategic planning and proper credentialing.He highlights the potential roadblocks practitioners may face when implementing integrated models, offering valuable insights to navigate challenges effectively and ensure the success of multidisciplinary practices. Future Perspectives and Opportunities Looking ahead, Dr. Sanna discusses emerging opportunities in multidisciplinary practices, including the role of regenerative medicine and the importance of staying abreast of regulatory changes. He shares his vision for the future of collaborative care and its potential to revolutionize healthcare delivery. Dr. Sanna concludes by envisioning the future of multidisciplinary practices, emphasizing the ongoing evolution of healthcare delivery and the immense potential for collaboration to drive positive patient outcomes. Conclusion As the conversation concludes, it’s evident that Dr. Mark Sanna’s wealth of knowledge and experience in multidisciplinary practices offers invaluable insights for practitioners looking to embrace collaborative care. With a focus on readiness, strategic planning, and continuous learning, the journey towards successful integration becomes both achievable and rewarding. If you’re interested in learning more about Dr. Mark Sanna and Breakthrough Coaching, visit mybreakthrough.com to explore resources and opportunities for practice enhancement. Stay tuned for future conversations diving deeper into specific topics within the realm of multidisciplinary practices.
Mastering Content Marketing
Welcome to Genesis Nation! Today, we’re delving into the world of modern chiropractic marketing with the insightful Dr. Kevin Christie, founder of Modern Chiropractic Marketing. Dr. Christie’s journey into digital marketing has transformed the way chiropractors approach their outreach, and we’re thrilled to share his expertise with you. Understanding Content Marketing: “At the heart of digital marketing is content marketing,” Dr. Christie explains. “It’s about becoming a leading educator in your community, leveraging digital platforms to disseminate valuable information.” It emphasizes the importance of providing valuable information to the community and positioning oneself as a trusted educator. Content marketing goes beyond promotional material and focuses on building relationships through informative content. Crafting a Comprehensive Strategy: “We want chiropractors to have a total web presence,” Dr. Christie says. “From their website to social media channels, every platform should contribute to building a cohesive brand and delivering valuable content.” The focus shifts to developing a holistic marketing strategy. Dr. Christie emphasizes the need for chiropractors to have a strong presence across various digital platforms while maintaining consistency in messaging and branding. This part highlights the importance of integrating different marketing channels to create a cohesive and impactful strategy. Overcoming Challenges in Video Marketing: Even if video isn’t your preferred medium, there are still plenty of avenues for effective marketing, from blog posts to social media updates. This acknowledges that video marketing can be daunting for some chiropractors but reassures readers that there are alternative methods to effectively engage with their audience. It encourages practitioners to explore various content formats and find what works best for them, whether it’s blog posts, social media updates, or other forms of communication. Tailoring Your Approach: Dr. Christie advises chiropractors to develop a marketing strategy that aligns with their goals and resources. Whether you’re a new practitioner with time to invest or an established clinic with a budget for outsourcing, there’s a marketing approach that can work for you. The key takeaway is the importance of flexibility and adaptability in marketing strategies. Staying Adaptable: As digital marketing continues to evolve, this underscores the necessity of staying flexible and responsive to changes in the landscape. Dr. Christie stresses the importance of continuous refinement and adaptation to ensure that marketing efforts remain effective and relevant. Conclusion: As we wrap up our conversation with Dr. Kevin Christie, we’re inspired by his dedication to empowering chiropractors with effective marketing strategies. Whether you’re just starting your practice or looking to enhance your current marketing efforts, his insights offer valuable guidance for success in the digital age. Thank you, Dr. Christie, for sharing your expertise with Genesis Nation. If you’re interested in learning more about modern chiropractic marketing, be sure to check out the show notes for additional resources. Until next time, keep innovating and connecting with your community through the power of content marketing! Watch the entire episode.
Embracing Healthy Longevity
Healthy longevity isn’t just a buzzword anymore; it’s a national focus backed by significant investments and collaborations across various sectors. With organizations like the National Academy of Sciences, AARP, and government agencies rallying behind the cause, the pursuit of a thriving, extended lifespan is gaining momentum. Recently, I had the privilege of sitting down with Dr. Eric Plasker, a prominent figure in the world of chiropractic care and longevity, to discuss the latest venture in promoting healthy longevity through a collaborative effort with Life University and Genesis. A Collaboration for Change: Dr. Plasker kicks off our conversation by highlighting the collaborative effort between the 100 Year Lifestyle and Life University, presenting a new seminar titled “Healthy Longevity and Chiropractic: From Birth to 100 Years and Beyond.” This seminar aims to delve into the importance of chiropractic care throughout all stages of life and how it contributes to healthy longevity. With a blend of informative sessions and practical implementation strategies, the seminar promises to empower chiropractors to lead the healthy longevity movement in their communities. Stories of Transformation: Throughout our discussion, Dr. Plasker shares compelling stories of individuals whose lives have been transformed through chiropractic care and lifestyle interventions. From a 60-year-old soccer player winning national championships to uncovering the root causes of health issues dating back to birth, these stories underscore the profound impact of proactive healthcare practices on longevity and well-being. Business Perspectives: Beyond the realm of healthcare, our conversation extends to the business side of promoting healthy longevity. Dr. Plasker emphasizes the importance of building lifetime relationships with patients and leveraging modern tools like Genesis software to streamline practice management. This collaboration isn’t just about delivering healthcare; it’s about amplifying the profession’s impact through purpose-driven partnerships. Authentic Collaboration for Impact: What sets this collaboration apart is its authenticity and shared vision for empowering individuals to live vibrant, fulfilling lives at every age. Dr. Plasker and I discuss the significance of aligning values and collaborating with like-minded partners to drive meaningful change. It’s not just about promoting services; it’s about fostering genuine connections and creating lasting impact in communities. Looking Ahead: As we wrap up our conversation, Dr. Plasker invites chiropractors and healthcare professionals to join the upcoming seminar in May, promising a transformative experience that will reshape both their practices and perspectives. With a focus on touching, moving, and inspiring participants, this seminar represents a pivotal moment in the journey towards healthy longevity and holistic well-being. Conclusion: The pursuit of healthy longevity is a collective endeavor that transcends individual disciplines and institutions. Through authentic collaboration, purpose-driven partnerships, and a commitment to lifelong well-being, we can pave the way for a future where every individual has the opportunity to thrive, from birth to 100 years and beyond. Join us on this journey towards a healthier, more vibrant world. Watch the full episode here.
WebExercises and Remote Therapeutic Monitoring
Welcome back, Genesis Nation! Today, we’re diving into a game-changing integration that is transforming the landscape of chiropractic care. We have the pleasure of hosting Dr. David Cruz, the mastermind behind Web Exercises, a platform designed to seamlessly integrate exercise prescription with chiropractic care. But that’s not all; we’re also exploring the exciting world of Remote Therapeutic Monitoring (RTM), a potential game-changer for chiropractors seeking to validate and bill for their services remotely. The Birth of WebExercises: In our conversation with Dr. Cruz, we learned about the genesis of Web Exercises. It all started 15-16 years ago when Dr. Cruz, a self-proclaimed movement geek, recognized the powerful synergy between chiropractic care and exercise. The challenge was to find a way to engage patients beyond the confines of the chiropractic office. Enter Web Exercises – a platform that allows healthcare providers, including chiropractors, to create, send, and remotely monitor personalized exercise programs for their patients. The Integration with Genesis: The beauty of Web Exercises lies in its seamless integration with Genesis chiropractic software. Dr. Cruz demonstrated how chiropractors can effortlessly access and incorporate exercise programs into their patient documentation. With just a few clicks, exercises tailored to a patient’s specific needs and conditions can be added to their profile, ensuring continuity of care beyond the chiropractic office. Creating Tailored Exercise Programs: Dr. Cruz showcased the user-friendly interface of Web Exercises, making it easy for chiropractors to create personalized exercise programs. Whether addressing low back pain, neck issues, or postural concerns, the platform offers an extensive library of exercises searchable by keywords, body regions, equipment, and more. Additionally, pre-built protocols and evidence-based exercise recommendations further streamline the process. The Chiropractic Mirror Image Library: For chiropractors utilizing Chiropractic BioPhysics (CBP) or those seeking mirror image exercises, Web Exercises offers a specialized library. This feature enables chiropractors to choose exercises that align with CBP principles, ensuring a comprehensive approach to patient care. Remote Therapeutic Monitoring (RTM): Dr. Cruz provided a sneak peek into the evolving landscape of Remote Therapeutic Monitoring (RTM). This emerging trend allows healthcare providers, including chiropractors, to bill for creating, sending, and remotely monitoring patients’ musculoskeletal information. While the field is still navigating regulatory nuances, early signs indicate that RTM could become an industry standard, allowing chiropractors to be reimbursed for the valuable services they provide remotely. Conclusion: Our discussion with Dr. Cruz has shed light on the impactful intersection of chiropractic care and exercise prescription. Web Exercises, coupled with the potential of Remote Therapeutic Monitoring, opens new doors for chiropractors to enhance patient outcomes and streamline their practices. As we continue to explore the evolving landscape of healthcare, innovations like Web Exercises are paving the way for a future where movement truly matters in holistic patient care. Stay tuned for more updates and insights from Genesis Nation!
