5 Things Every Chiropractor Needs to Know About Running a Successful Business
Are you looking to expand your current practice or start a chiropractic business? If so, you need to learn everything you can do to properly run a chiropractic practice. This will help you create a business book and deliver a practice that will keep your patients happy and wanting more. We at Genesis Software Chiropractic are here to help! Below is a guide on how to properly perform chiropractic practice and what you should be aware of. 1. Get Acquainted with Chiropractic Coverage No, not health insurance. That’s another matter. “Chiro coverage” in this context is the ability to have a temporary chiropractor live in your office. There are times when you have to take time out for practice. A successful chiropractic practice takes a lot of effort and time. You love your job, but you need time off to keep things honest. Making time to recharge your batteries will help you provide your patients with the best possible care. You may also need chiropractic coverage if your family has an emergency or other unforeseen circumstances. It would be nice to have this as an option. Think of it this way. With chiropractic coverage, you can make money while you’re away. Our onsite doctors ensure patients get the care they need while they tend to family or have a drink at a resort. This also helps patients maintain their routines. Even one week away from their routine, which they weren’t planning for, can throw patients out of the habit of coming in for an adjustment. 2. Get in Front of the Business Sector Believe it or not, the corporate world is one of the most profitable cash cows for chiropractic practice. Those who have access to it receive an influx of loyal patients. That is why we suggest that you do a little research to become familiar with all the different health insurance plans that cover chiropractic care. Once done, you can then join the Chamber of Commerce and attend events regularly. This allows you to expand your network. Research this network, see what providers each company uses, and then ask if you can set up a table in your office, commercial area, commercial building, etc. This table is where you can start making progress since more and more people will come to you for information. You can offer a free first appointment at your office and you can work your magic from there! You can also consider having some employees (or outsourcers) complete the sales spreadsheet. 3. Create a Plan for Scheduling Chiropractic care is all about scheduling. Expectations need to be set for patients, just like salespeople. If a patient leaves the store without making their next appointment, chances are they won’t come back. At least not for long. First, find out how to create an online customer portal. This way the patient can enter and select a date for the next appointment. This is especially important for a patient who sees you 2-3 times a week. This portal integrates with your phone’s calendar app so you can always be reminded of your appointments. The more reminders, the fewer missed appointments and the more benefits for the office. 4. Outsource Insurance Billing Not sure how insurance claims work? You’ll be relieved to know that most chiropractors don’t do insurance claims themselves. In fact, the smartest chiropractors are businessmen and women who know how to delegate small tasks. This allows them to focus on their own practice and leave other tasks to someone they trust. We recommend outsourcing your insurance claims. Get access to the best resources at less than half the price of hiring a full-time employee. Not to mention having an experienced team overseeing the office billing process. That means fewer mistakes. 5. Hire a Digital Marketing Agency Speaking of outsourcing, building an online presence requires hiring a digital marketing agency. It’s a big part of the market these days. A digital marketing agency can help you in many ways. It can help you with your website, search engine optimization (SEO), pay-per-click advertising (PPC), social media, and more. Again, outsourcing to a digital marketing agency yields higher returns than hiring a full-time employee. You’ve learned a variety of tips and tricks to grow your chiropractic practice, so be sure to take advantage of them. Start by identifying your greatest needs. Visit our site for more information on how you can run a successful chiropractic practice.
5 Must-Haves to Look for in a Chiropractic Software
In recent years, healthcare IT spending has broken records as healthcare practices learn how to navigate changes such as the ICD-10 and the Affordable Care Act. Chiropractic software is no exception. Managing today’s chiropractic clinics profitably requires intelligent and powerful tools for processes such as appointment scheduling, insurance verification, coding, and patient billing. Chiropractors don’t have time for denied bills or accounts receivable forever. Luckily, having the right chiropractic software to manage your care, from scheduling appointments to marking payments to your account, can simplify a myriad of office processes. This means chiropractors can spend less time on IT and administrative issues and more time caring for their patients. Here are five must-haves you should look for in chiropractic software. 1. It Should Have an Intuitive User Interface Chiropractic software that does not offer a friendly and intuitive user interface should be removed from the list immediately. Today, there is no excuse for needing to learn new skills to use the software. While we have to insist on chiropractic software with a wealth of training resources, we also have to insist on software that is user-friendly enough to get you started right away. 2. It Should Be Cloud-Hosted Few practices have the resources to host a server onsite. Not to mention maintaining servers and installing software upgrades. These worries go away when you choose chiropractic software hosted in the cloud. Cloud-based software is hosted in the cloud and easily accessible from your office computer or device over a broadband connection. Server issues, security patches, and upgrades are all handled by our software provider, so you can be sure you’re always using the latest and most secure software version. 3. It Should Be Designed Specifically for Chiropractors You might think that clinic management software is the right fit for running a chiropractic clinic, but that’s not always the case. Chiropractors treat a special set of conditions that general practitioners and pediatricians may not encounter. Therefore, tools must be specifically designed for chiropractors and their unique administrative, coding and billing needs. That way, you won’t waste money or time on irrelevant software features, and you’ll be sure you have the tools you need to practice. 4. It Should Make Coding Easier and More Accurate Coding requires dedication, attention to detail, and extensive knowledge. While it’s clear that you need to hire experienced and competent coding staff and invest in their practices, it would be even better if you provided them with software tools to help them correctly code insurance company filing procedures. Good coding is the key to a high “clean claim” rate, and the right chiropractic software can go a long way in achieving this. 5. It Should Produce a Fast, Positive Return on Investment If chiropractic software doesn’t provide a return on investment, what good is it? Ultimately, it’s all about software that keeps your business running smoothly, preventing problems, billing more accurately, and keeping your revenue cycle on track. Therefore you must invest in the right software to get the most out of your return. Thoroughly research your options, including the expected return on investment, before deciding on chiropractic software. How frustrating it would be to spend so much money on a chiropractic software system and find that it doesn’t make a living at all. Claim ROI information before committing to a chiropractic software solution. Genesis Chiropractic Software provides cloud-hosted chiropractic billing software. The software helps you create claims quickly for fast collection. Designed specifically for the unique needs of chiropractic billing, Genesis Chiropractic Software is both HIPAA compliant and fully ICD-10 compliant. It’s flexible, powerful, and comes with an intuitive interface and extensive training resources to help your team get the most out of the software. You can schedule a free demo here.
3 Great Ways to Market a Chiropractic Business
Every business owner understands the importance of having their name out there to attract more and more people to your practice. This is why efficient and effective marketing ideas are essential for your practice. If you are looking to attract new patients to your office and outperform your local competition, Genesis Chiropractic Software is here to help. You don’t have to struggle to find a great strategy, just follow along as we discuss a few chiropractic marketing ideas for you to put into action at your practice. Take Advantage of Online Directory Listings Do you know all the places where your practice’s name and website appear online? Your chiropractic website should appear on as many directory websites as possible with current contact information in order to increase your online visibility for potential patients. This includes your practice’s: Name Address Phone number Website URL Business hours Reviews Photos of your business When looking for a new business, most people turn to the internet to maximize their efforts. If your URL is on major listing sites, this will easily improve the traffic that comes to your website. Listing sites like Google My Business and Yelp receive millions of hits each day from people who are interested in finding a business like yours within their community. With online directory listings, you will also see what existing patients are saying about your practice. Reviews give them the opportunity to share the positive experience they had with you, your staff, and your chiropractic services, which will, of course, encourage even more business to come your way. Give Health and Wellness Lectures There are plenty of people in the world who are interested in chiropractic services but don’t know enough about it to take the next step and make their first appointment. One way to encourage them to choose you as their first chiropractor is to educate them more about the benefits of chiropractic care. First, you will need to research topics a potential patient will find most valuable. You can host events in and around your local community to equip them with the necessary information needed to make an informed decision about their health and wellness. By giving these lectures on the effectiveness of receiving care, you will raise awareness about your practice while also building your credibility within the community. The more resources you provide, the more trust you earn from the members of your community as they begin to see you as a valuable resource to them both individually and economically. Some chiropractic topics that many potential patients seem interested in include: Chronic or acute back and neck pain Chiropractic treatment during pregnancy Auto injury treatment Improvements in mobility and range of motion Increase in sports performance Improves daily energy as well as better sleep at night Give a Behind-the-Scenes Look into Your Practice With Videos Potential customers are turning to video content now more than ever as a way to learn more about businesses and their brands and this trend is something you want to take advantage of. One of the best and easiest ways to engage with prospective patients is to make videos as you work with patients so they have a good understanding of your products and services as well as the benefits of using them. How will a chiropractic adjustment go for a new patient? What are some of the instruments you use to perform your manual therapies? What stretches do you recommend for patients to do at home to relieve pain? These are all topics that many clients are interested in and will pique the interest of viewers so they want to learn more about your business Once you’ve created your videos, make sure to publish them everywhere from your website to your social media pages and even email them to your mailing list!
4 Factors That May Affect the Cost of Chiropractic Care
When back and neck pain affects your quality of life, you may consider visiting a chiropractic clinic to resolve it. While this type of treatment can greatly improve some spine and neck issues, you may have concerns about the cost if you do not have medical insurance or if your plan does not cover such visits. However, the cost of chiropractic care can vary widely, and there are several factors that may affect the price you pay out of pocket. 1. The Base Fee Most chiropractic clinics charge a base fee, which is often called the office visit cost. This is the amount of money the clinic charges for a basic visit where they collect your personal and medical history and when the chiropractor discusses your pain with you, as well as what may be causing it. You will likely pay the base fee each time you visit. 2. X-Ray Costs Before mapping a treatment plan, your chiropractor may order a course of X-rays to determine whether your back or neck pain is caused by something he or she may be able to view and diagnose. Issues such as compressed or slipped discs may show up during X-rays or an MRI. These tests may cost several hundred dollars, so it is important that you discuss any future costs with your clinic before they proceed, as well as any payment options they might offer for such tests. 3. Therapy Choices Your chiropractor may offer you several different types of therapies when it comes to planning your treatment. These might include ultrasound, hydrotherapy, and laser treatments to target and treat the source of your pain. A chiropractor such as one from AmeriWell Clinics will likely discuss each option with you and help you understand the cost and benefit of each so you can feel at ease about your future treatments. 4. Your Lifestyle You may be able to reduce your chiropractic costs by adhering to your treatment plan and your chiropractor’s recommendations. For example, if he or she wants you to avoid jogging because of the impact it has on your spine and recommends walking or another type of exercise, following your advised treatment plan, could reduce the number of sessions you require and save you money. The cost of chiropractic care can vary widely depending on the type of pain you experience and treatment needed, but your local chiropractor may have payment options for you. Reach out to a nearby clinic today for further advice and information.
