How Much Should My Ad Budget Be?
Let’s start by managing your expectations right now. Because the most common ad budgeting mistake is… Expecting to spend $200 and get 20 new patients. What that’s also saying is “I want to spend $200 on ads and make $20,000 in new patient revenue.” Well who doesn’t want to do that? It’s just not realistic. I know you’ve seen this type of “claim” on your newsfeed. We packed this chiropractors office with 67 “new patient opportunities” on only $67 in ad spend. Do you really believe it? It’s certainly easy to get sucked into the hype of it. And maybe it happened once for someone… but come on… you know better. So how much should you budget to get the result you want? And this math is strictly for the chiropractic profession. We have a HUGE advantage with our case fees and “pain” niche. You should be willing to spend $200 in ad spend to get ONE new patient. And some chiropractors will cringe when they see that number. But are you willing to spend $200 to get a patient that is worth $2,000 (not counting any referrals they send you)? I’ll spend that all day. We are extremely spoiled in our profession. And when you follow the chiropractic marketing “funnels” that I’ve laid out in previous posts you’ll see that over time your ad spend will go even further. But you have to be ready to start at the lower end of ROI. So why do so many chiropractors spend $200 or more on ad spend and NOT GET NEW PATIENTS? I could go on for days answering this question. But I’ll give you the short answers and bullet points. You don’t understand your prospect and what they really want. Spend time asking your current patients what is causing them to lay awake at night. They will tell you EXACTLY what to put in your ads, landing pages, seminars, workshops etc. You don’t test ads and your conversion process long enough. I see people running an ad and spending $12 without getting a new patient and they ask what’s wrong with the ad. Nothing may be wrong with the ad. Your prospects have to go through a buying sequence of their own. If the ad is new and they’ve never seen you before or chiropractic for kids or headaches is new to them… they need more info and more time to process that info before they call your office. You don’t retarget the people that have engaged with your ad and keep showing them the “front end” ad. When someone engages your ad you want to start showing them a different set of ads that are kinda like a follow up to the first ad. This is your opportunity to walk them down a path of what they can expect if they come into your office. You get shiny object syndrome and start running ads like your competitor just because you see them running ads. That doesn’t mean they are having any better success than you are. Different parts of your entire conversion process may be jacked. The process may go something like this. Click ad (is it clear you want them too?)…Read article or watch video (do you have a clear call to action of what you want them to do now? Call your office? Schedule online? Tell them what to do.)Answer phone and actually schedule new patient. You really should listen to your staff answer the phone. I’ve seen and heard so many receptionists do a great job of answering questions on the phone only to NEVER ask them to schedule an appointment. Their entire job is to schedule appointments. Make it clear to them. Okay… so that’s the long version of how much you should be budgeting to get new patients from the internet. But you need to understand the entire process so you can manage your expectations. Once you do that you will have much greater success and see a nice ROI. If you’re not willing to do it all yourself please find someone and outsource it so you can continue to grow your practice. The inter webs isn’t going away anytime soon.
Part 2: Why Your Facebook Ads Aren’t Working
Why Your Ads Aren’t Converting – Part 2 I recently wrote a post about why your Facebook and other online ads aren’t “converting” from clicks into customers. And as I go back thru the set up of my own ads I realize there’s something more that goes into the conversion process that the vast majority never even address. So this probably should be part 1… but here we are. Read the rest of this post… then go back and read part 1 and you’ll be all set. So outside of everything from the previous post… Why aren’t your ads converting? You don’t understand your customer. The vast majority of chiropractors understand the body and how it works. They understand how they address different pain issues in their office. They understand how to find subluxations and how to adjust (most really need more skills in this area but that’s for another day) You even understand how to adapt your protocols when someone isn’t responding like you want. But you don’t really understand the patient when they are still a prospect and what they really want. So you need to dig really deep into who your patient is… and what they really want. And how do you do that? LISTEN! Listen to what they are saying to you. When it comes to pain we all know they want to get out of pain. That’s the no brainer. But dig deeper into why they want to get out of pain. One of my friends does a fantastic job with knee pain. And when I watch the video testimonials he produces I listen to what the patients say it starts to give you clues about what you can use in your marketing to really draw them in to see your message. “I want to be able to dance again.” “I want to be able to climb stairs without pain.” “I want to be able to walk my dog around the block again.” One women wanted to go on a cruise with her husband but he didn’t want to go unless she could walk around with him on the cruise and excursions. So she wanted out of pain so that she could walk normally and climb stairs. Now take that and use that in your marketing. Ask your prospects what they really want and the talk about the things that they really want in your entire marketing message from ad to landing page to retargeting. After you have your message dialed in to what they want… you need to focus on WHO wants it. Most chiropractors (and their “marketers”) try to market their message to everyone. And keep in mind that when it comes to paid ads… Facebook, YouTube, Google, Twitter, Instagram, and every other platform shows your message to who you tell them to show it to. That’s their only job. It’s your job to tell them the right people and then of course it’s your job to convert them into appointments and paying patients. So make sure you know EXACTLY who you want to talk to. Going back to the knee pain doc friend of mine. We only show his message to people that are over 40 years old. Sure there’s people under 40 that have knee pain… but after testing the audience we know that that HIGH percentage of people that schedule appointments and pay cash are over 40. So take some time and put together a real good new patient avatar for EVERY niche that you market for. Don’t think that each one is the same. Start with one and test and get it converting. Now scale it and move on to another niche. Drop a comment if you have questions.
Why Your Facebook Ads Aren’t Working
Chiropractors are spending 1,000’s and 1,000’s of dollars on Facebook ads and marketing. Yet the vast majority of conversations in chiropractic Facebook groups is “how can I get this ad to convert”. So my question is… Is it really the ad? Or are you not following the rules of what it really takes to get a new patient to call and come into your office? I’m going to say it’s the latter. In a previous post I shared “The Perfect Chiropractic Ad Strategy”. And if you follow it you will have great success. But too many chiropractors think the ad strategy is a snapshot in time. You must take into account the entire buying/deciding process that your prospective patient goes through before making the decision to call you. So here’s the process so you can see where you’re dropping the ball… because it’s not the prospect… and it’s certainly not “bad leads” which I’ve heard way to many times. And keep in mind this is only a linear process and there’s no way I can paint the entire picture for you… but you’ll get the point and your process will improve. I’ll start with the process that someone may go through for something like back pain. Most people realize that chiropractic can help with back pain. Prospect sees your back pain ad. If they have back pain it may catch their attention. If you’re doing a “$27 Coupon” they may even click on the ad. If you’re driving them to a piece of content “3 Ways To Overcome Back Pain Without Medications or Surgery” (which I recommend here)… they may click over to the content. But maybe they have back pain that comes and goes and the day they see your ad their back pain is only a 2 out of 10 pain level. They’re not really motivated to click a link or take an offer. So you have to continue showing your ad to that person until they are at a higher pain level that drives them to take action. More pain… typically more action. If someone is a 7 out of 10 pain level they are much more likely to click a link or take an offer. So let’s say they’ve seen the ad… they’re motivated enough to click the link… they’ve read the content that explains the problem and solution… now what? They may believe what you’ve written (or said in a video)… but they’re skeptical. Because you’re not the first person that has promised them back pain relief. Everyday the mainstream media shows them pain relief in the form of a lotion, potion or pill. Their medical doctor is prescribing something even stronger by pill or injection. And then there’s the recommendation for surgery to cut out their “problem.” So why in the hell would they believe your nicely written article about chiropractic and back pain? What would make them see it and believe that you’re going to be different than all the other commercials and doctors that have lied to them to this point? Now they research. Not so much the chiropractic part… but more the CHIROPRACTOR part. They go online and start looking at your reviews across multiple platforms. They look at Facebook, Google, Yelp (like them or not), they ask their friends. They research you to see what other people are saying. They want something to prove you are a douche so that they don’t have to call you. So you must build your reputation with great online reviews… and then you must market your reputation. If you’re not getting several new reviews online EVERY WEEK… you’re hurting yourself. Prospects want to see recent and relevant reviews. So they clicked the ad… they read your article… they got skeptical… they researched YOU… now what? Relationship and Social Proof! If you really want to get in the game of Facebook ads and other paid advertising you have to think longer term. To many chiropractors quit way too early. We know the pain may go away temporarily but unless they correct the problem it will keep returning. So you need to keep showing up with your marketing until they take action. You need to continue with online reviews and you need to keep showing up with the ongoing content that I mention in “The Perfect Chiropractic Ad Strategy”. You have to build your relationship with them over time and you have to show up when the say enough is enough. And everyone hits that point at a different time. Simply employ this strategy with each niche you want to go after and you will never have a problem with new patients. And better yet… these new patients convert at a much higher level that coupon grabbers. They already know, like and trust you because of your marketing. They have seen you in action and they’re ready to commit.
The Perfect Chiropractic Ad Campaign Strategy
That’s a pretty dang loaded title right there. Is there really such a thing as the perfect ad campaign strategy? Well nothing is perfect… but this is REALLY close. And I know you’re curious about what it is because I get emails and Facebook messages all the time about with this very question. So let’s dig in. And remember the one key word I’m really talking about right here… STRATEGY! The strategy is more important than the ad campaign or the ad network. And I’ll make mention of this right now so it’s out of the way. If you are ONLY running Facebook ads and putting all your eggs in one basket… you’re making a giant mistake. Facebook can be a fantastic network to run ads on for your chiropractic office. But they are a changin’. Facebook is putting more attention back into their user experience. They want their users to enjoy being on the platform again without being inundated with ads. And because of this they’ve met their max ad load. That means they don’t want to cram more ads into your newsfeed/timeline because Facebook users are getting pissed. So ad prices will go up and ad guidelines are getting more strict. ESPECIALLY in the healthcare field. You can’t say some of the things you used to say… they are censoring us. So diversify. Look into Google Display Network (GDN) and YouTube. Drop a comment or shoot me an email if you want to know where to learn these ad networks from the pros that spend millions a month on them. Sooo… back to this perfect strategy that works on any network you choose. It starts with the first click or interaction with cold traffic. It can be a click on a Facebook ad, GDN ad, YouTube Ad etc. It can also be a like, comment, video view etc on a post. Right now my favorite is getting the click over to the website (primarily for GDN). Once I get the click I send them to a well written piece of content that explains EVERYTHING about what they came for. For example… the ad might be “3 Foods That Trigger Migraines and Make Them Last Longer”. Then in that blog post I will explain exactly that… AND… I will go on and talk about how a subluxation can cause migraines and well and it may be the root cause. Then of course you offer your call to action to get them to call your office for an appointment. And here’s one of the most common mistakes I see right now. People using the “squeeze page” to try and capture an email address in trade for the “3 secrets” ebook/report. It used be a lot greater value to have that email so you can follow up with your new prospect to try and get them to take action. The cash is in the follow up right? Yes… and when I got started with direct response marketing I did it thru good old fashioned USPS mail. And it would still work today better than I see some people LOL. But today you have something called a “pixel”. And with this pixel you can follow up with your website/blog/report visitor with retargeting ads ALL OVER THE INTERNET. And you can follow up in some really cool ways. That’s a topic for another post entirely so keep an eye on this blog. So get the click to your valuable and 100% transparent piece of content that reveals everything they need to know and what they need to do next to solve their problem. And then follow up with retargeting. And this is where I come in with click, engagement and video ads of social proof. There are two kinds of social proof that I like to use. #1… you and your patient in the view and they share their story about how bad they were when they came in… and how fantastic they are now. Pretty straight forward. #2… Daily 1-2 minute treatment style videos that turn into a testimonial and social proof. It’s simply you checking and adjusting patients. You have a conversation about “Mary” while you’re working on her. “Hey it’s Dr. Uhrmacher here. I’m here with Mary. Mary first started coming in to see us for migraines. She struggled for about 6 years before find us for chiropractic care. She had tried medications and even had some injections in her neck to get rid of the pain. Some of those worked for a day or two but she kept getting migraines about 3x a month. When she came in we found a subluxation in her upper neck that was causing irritation of the nerves and causing the migraines. We started working on that area and it’s been quite awhile since she’s had a migraine. Do you know how long it’s been?” Mary – “It’s been about 4 months”. You – “That’s awesome to hear. So if you are struggling with migraines or headaches… or know someone that is… please give us a call to schedule your appointment.” It’s that simple. And you record and publish AT LEAST ONE EVERY DAY! Then you show those as retargeting ads to the people that clicked over to your initial post/report. And that’s it. Get the click to great content… then retarget with social proof. You never know when someones “pain/why” becomes great enough that they will take action and call you. Everyone is different. I will put together some future posts to go deeper on the content, retargeting, the offer and more.
Get New Patients From This Viral Marketing Strategy
[Man I think you’re going to love this post about how to get more new patients from this viral strategy. In the last post I discussed using “in house” giveaways to increase engagement on your Facebook ads. When you increase engagement it does multiple things that include… increasing “social proof”, decreasing ad costs, and increasing your reach from your current patients. You can read the entire post by clicking here. Today I’m going to piggy back on that post… BUT… this will go deeper into getting new patients and reach with a viral component. This isn’t dependent on your current patients or “in house” marketing. It can actually take on a life of it’s own and reach people in your community that typically wouldn’t engage with your posts or content. This strategy gets you in front of people that have no idea how chiropractic can impact their family beyond back pain and neck pain. So if that’s important to you… keep reading and be ready to take some action. The vast majority of people don’t “want” to focus on their health. I think it’s human nature to look for the easy path, and that’s why most people choose the pill over the healthy lifestyle (that includes chiropractic). But people love games and challenges… and they love winning stuff. So if you can meet them where they are and then start to show them solutions to their health problems, create value for them, and build relationships with them… then you will get new patients that never would have engaged with you before. And this is one of my favorite ways to do it. Giveaways! But not just any giveaway. Do GOOD giveaways! And do giveaways that don’t necessarily involve you or your “product”. Here’s the mistake I see people make when it comes to giveaways. They try and giveaway their own product or service. But people see right through that because it’s tied to you and people don’t feel like it’s much of a prize to get a new patient appointment. LOL And I think most chiropractors don’t want to pony up for a decent giveaway prize because they see it as an expense vs a marketing investment in their practice. When you do GOOD giveaways it far outweighs the “expense” you put into it. So let me give you an example of what I would do as a giveaway for a chiropractic practice and then I’ll finish up with the details on why this strategy absolutely KILLS IT! I would get a nice bundle of gifts from local businesses that people really love. And you can keep it “health” related so that it’s still relevant to you. An example would be a 60 minute massage (from someone other than you), coupled with a 2 month membership to a food delivery service like Green Chef (it’s organic), and bundle those on top of 3 month membership to a local gym. You’ll end up with a great prize worth a few hundred bucks that people love. So why does this type of giveaway work? #1… It’s a GOOD FREAKING GIFT! You want good results? Use good giveaway gifts. The number one mistake I see is someone trying to be a tight ass and use cheap gifts that don’t get your prospects attention and fewer people are willing to share in return for additional entries. #2… it’s a gift that people love and are willing to share with others so that you can get the viral effect. You get others sharing your giveaway and that builds your list, subscribers and followers. Note: you should still use paid traffic to amplify this strategy. #3… The people that are sharing have identified themselves as someone who is interested in doing something about their health. You don’t know what level or step they are in but they’ve raised their hand. Now it’s your job to build the relationship with them to show how you can help. Now let’s wrap this up. Giveaway software definitely makes this job easier and streamlined for you. I personally use this software to set up my giveaways. It’s easy to set up… easy to use… it’s super affordable… and it keeps score for you. All you have to do is follow the prompts and share the link they give you. Then when the giveaway has ended you simple click a button and the software draws the winner for you. It even keeps track of people trying to “game” the giveaway and kicks them out. I’ve use a handful of different software and this one is hands down my favorite. I will come back with another blog post with some really specific gifts to use as giveaways in particular niches to build an athlete practice… wellness practice or pediatric practice. You know… just the holy grail niches ;-). If you have questions or need help with the software hit me up.
Web Based VS Traditional Chiropractic Software – #’s 14 and 15 Multi Location and Network Effect
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video Multiple locations client service system their prices are per location. Right so if you want to look at the data across multiple practices this may rain out to you. If you want to look at data across multiple practices you can’t do that without third-party software meaning go to my pc or something like that. You certainly can’t aggregate data meaning take practice take data from practice A and practice B mush it all together and see how many you patients I got across all my practices. How many you know what’s my retention what’s my PVA across all practices. And then drill into that those metrics those key performance indicators which you can only access while you’re at the office or remotely with gotomypc. Our system you can access all that information anywhere but you can’t aggregate the data and drill into it and see which perform which practices performing better compare them side to side you might have multiple doctors in each location you want to compare doctors doctor doctor across practices none of that’s possible with a client service system. Our pricing includes multiple locations there’s 24/7 access to all the data and the data can be aggregated. We have whole organizations franchises which put our system in every office and then they aggregate all of that data across all their practices and compare and contrast practice by practice and see which ones are more efficient less efficient which area and they wind up changing their processes and procedures in those offices based on the comparative data analysis. Also research is really huge for this. You know technique groups like CVP are now having all their practices that purchase our system and use it and they’re using the posture array data that that gets put into our database and they’re going to be able to look at that data across all the practices that are that are subscribing to the CVP methods. Let’s say for one research project and look at all the patient data across all those practices independent of which practice they came from and see how the technique or that research project is working what were the results etc. Network effect this is huge this I can’t even I can’t go into how valuable this is not just for you but for chiropractic as a whole there’s no artificial intelligence built into a client-server system because there’s no network. I’ll get into that in a second. So for example your staff must find claims this is our biggest differentiating factor. With a client service system there’s no rules built in so a lot of your staff is wasting time just finding for example insurance claims this applies to other areas too but they’re looking for the insurance claim that they have to call on that takes them at least half the time before they even get on the phone call on the claim. Alright so finding its waste tremendous amount of waste of time it’s inefficient and what’s worse about that is you actually don’t know how much work they’re supposed to find as opposed to how much they did find. With our system since it’s web-based it’s built into a database when you log into the system the rules are built into a centralized database we’re actually analyzing the billing data across all of our practices. We’re helping build in rules that find claims for you and push them to your team. Now you can outsource your billing to us or you can keep it in-house but the point is the rules engine that finds those claims is leveraged across the entire network and the more doctors that join the web-based platform genesis the more data we get the better that rules engine gets. So you not only you buying with with Genesis you’re getting on a network a web-based platform that’s better just for your practice and the cost that we already explained. But it’s better because it helps everybody that joins every time somebody joins the network that means more claims into the system that means the rules get better that means your staff gets more efficient at follow-up or if you’re outsourcing our teams get more efficient at following up for you. So imagine this insurance company changes one rule. They want a certain diagnosis code in position one and they didn’t in
Web Based VS Traditional Chiropractic Software – #12 Integration With Other Software
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video Integrations with the client server systems. They’re way more manual process. Literally they’re plugins their iPad applications all those are like I told you earlier security risks. There are more manual process so the integration of the data exchange between those applications and the actual database is way more manual when. They’re more manual like for example uploading billing data to clearing houses and exchanging data between credit card processing systems and all that stuff. Not only is it not as efficient, but it takes time for your your staff and your team to do it God forbid it’s you but there’s actually time that it takes people to do that. There’s time and it’s error-prone whenever you involve a person doesn’t matter how good their intention and just use yourself as an example you make mistakes I make mistakes when I have to be involved in a process that is mission critical to my business. Even with the best intentions knowing if I don’t do it right it’s going to cost me money I always can make a mistaken you know periodically I did I will do it. With a web-based platform they’re way more automated for example credit card processing and automated payments posting directly to patient accounts happens in real time. Uploads to clearing houses and imports of electronic EOB all happens in real time automatically. There’s no manual processes involved doesn’t take your staff and do it there’s definitely less training time for all that stuff so you have little to no staff involvement less error there’s less risk of less compliance risk list. When we talked about data and data security and there’s also less risk to your to your revenue.
Web Based VS Traditional Chiropractic Software – #11 Technology
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video The advantages to just the technology on a client-server system or web-based system as opposed to a client server system. What you don’t realize when you buy a client server system is they’re selling you software that is built in the language that is available to them in that day and time. Software language changes drastically and every year the change that the speed of change in software language changes even faster so it’s accelerating. Now you know some systems that are out in the market right now they’re now telling you they’re never going to be certified quote unquote and that’s just because they don’t have the capability because they language they built the software in 10 15 20 years ago it’s just not capable of configuring to the requirements of the certifications that need to be there. So that’s server those types of systems you know imagine how bad they are today how we out they’ll be even five ten years from now you definitely don’t want to be buying them not because they’re not certified but because the technology that they’re built on is just that antiquated. So when you’re buying a client-server system you have to keep that in mind that the technology will be that think of Google you know they started out with just a search engine now they have google mail google documents google calendars google glasses they have all kinds of amazing products out there google voice it’s because the capability has changed over time. Not because google’s just keeps on growing but that the actual language which google uses has changed over time. So a client-server system is only going to be as good as the day you buy it and that’s the point and that’s why they typically only charge you a big bunch of money upfront and for updates because they know ultimately they’re not going to be able to justify their price. So the clients are the client server systems say that you know that are not even going to bother trying to be certified because it’s not they can’t even afford the cost of upgrading the language their software is built in. That’s one thing the systems that are telling you they’re better than that that our client server systems right now. Those are the systems that five ten years from now are going to be in the same position that those other non-certified systems will be. Alright so that their that they’re going to be in that same situation 5 10 years from now. Now with a web web based platform a lot of people don’t realize this that the technology just like Google is evolved over the years and you don’t see a difference when you’re getting online to google but literally the language its built-in is on the backend changed. The user interface may or may not change that much but what the capability and the power of that language is changing on the back end so the software when you look at Genesis the software that you see in front of you is one thing the software that is actually behind the scenes being built is changing. Literally what we built eight years ago the language we used eight years ago and the language we have today is two totally different things. You could never do that with a client service system so what does that do for us that gives us whole new world of possibility going forward in a whole bunch of different fronts whether that’s integrations or research or whole bunch of other things which I’m not going to go into too much here but the point here is that technology changes over time. You don’t want to be in a position with a client service system 5 10 years from now where it was good for you on the day you bought it but five ten years from now the systems that are out especially the web based platforms are so far advanced because they were able to change with the times you don’t want to be in that position where you have to start the whole search for software all over again so again web based win.
Web Based VS Traditional Chiropractic Software – #10 Internal Server Crashes
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video Internal network failure that’s when the computer is talking to each other. When that fails so if that internet I mean if that internal network fails your computer with a client server system your computers that you have with the software on them can’t talk to the server they can’t work. They can access data they’re useless. Again you have to hire some off-site tech support even if it’s a patient then you have to find the patient get them in the office and hopefully they can reconfigure this whole thing. And if they do even if you do find a person they comment yours let’s say you call geek squad or something from bestbuy they come in the first thing I do is explain this whole thing to them. Explain your software they have to find the recovery disks they have to do all this stuff then they have to determine is your data wiped out. You’ve to restore the data is your server fried there’s a user if you need user then there’s a diagnostic process that could take hours. Could take you a whole day just to go to the spot just to figure out what they have to do before they even get to it. With our system with a web-based platform again you’re logging in anytime anywhere all you have to do is get on the internet. So there is no internal network effect there’s no problem 24-7 on-site support. Let’s say our data center for some reason it survived Hurricane sandy but for some reason there’s God forbid some other catastrophe that knocks down one of the data centers. So I’ll have to knock down all of our data centers but let’s say it that happen too, in a data center you understand that there’s power backups there’s redundancy on top of redundancy and the people it’s men 24-7 by technical support people. So the odds of the entire data center is going to go down are very small but let’s say just our servers went down in a data center. There’s people there that know our product that know our servers that know exactly how they’re configured and are there their sole job is to restore these things. All right of course we have redundancy and the data backup and the software backups and we have not only in each data center but off site as well. So the likelihood that our network on our in our data center go down it’s going to have even close to the amount of down time that you would have is almost none we’ve had a very very very little downtime in the eighth plus years we’ve been in business. Definitely I don’t think any downtime that our clients have noticed in any real way. Though internal network failure again web-based platform wins hands down.
Web Based VS Traditional Chiropractic Software – #9 How Do Power Outages Affect Each System?
Find out more by scheduling your own appointment right now. Clicking the button in the bottom right will open a calendar to pick a date. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. We call it a Dream Practice Analysis. Find out and then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have. The secrets your software sales person is not telling you that could cost you as much at $32,450! What are the hidden start up fees of other systems? How does it work with Genesis? – Click Here To Watch Video Remote Access – Click Here To Watch Video Maintenance Cost – Click Here To Watch Video Data Backup – Click Here To Watch Video Data Recovery – Click Here To Watch Video Do you own your data? – Click Here To Watch Video Data Security – Click Here To Watch Video What if the internet goes down? – Click Here To Watch Video What of the power goes out? – Click Here To Watch Video What if your server crashes? – Click Here To Watch Video Technology updates – Click Here To Watch Video What are the integrations with other systems? – Click Here To Watch Video How can Genesis help with multiple locations? – Click Here To Watch Video Data security – What software companies don’t want you to know about your data security and liability 8 secrets they keep and the truth you need to know – Click Here To Watch Video The bigger problem and more likely problem is power outages. Power outages happen much more frequently now with in practices. So system is non-operational you have a client service system that servers down all the computers are down everything is down even if you have laptops with batteries they can’t access the server so they don’t work the system your software still won’t work. You know if you have a laptop with a battery. So power outage is often accompanied by power surges which can damage your servers so again I practiced in Florida for a while. The power used to go out three o’clock every day when we had a thunderstorm right so the power would go out our battery backups would kick in our computers will be up and running client server systems that can also short out your server. If your server gets short out your datas wiped out yet that again go to that whole process of restoring your data hopefully not having to but you might have to replace your server. Reconfigure the database reconfigure your network the whole night and against who’s going to do that for you. Power surges disrupt internal networks which can take valuable time to set back up. Alright so once that internal network is down you’re not the best person to set that back up. Now with a web-based platform you can use a laptop until the power comes back on and in this case you’re not dependent on the server also being back up because you can also run the entire internet connection through your cell phone. They even have wireless cards you can run that are just dedicated little you can buy them from any of the cell phone carriers they’re called Wi-Fi cards Verizon and you all of them have it you just turn this thing on and you can run multiple computers off of it. If it runs just like a cell phone only the only thing it does is Wi-Fi. So power up powers out turn on your laptops and your cell phone and you don’t miss a step. So no servers needed no network needed so even in a power outage the advantage is with a web-based system so for both for internet down time and the power outage. All things considered by far the web-based platform is the better option. Now remember that all these other things cost you time on the client server side costs you time, energy, stress and definitely cost you money.
