How Chiropractors Take Advantage of Social Media?

Like Genesis on Facebook.

It is well known that for success of every business and organization it is crucial to connect with its audience and understand what they want, think and feel. Therefore, it is safe to assume, that for chiropractic practice success it is also very important that chiropractors know what their patients want, think and feel. After all, your practice and its growth are directly related to your patients. The difference between a practice that is doing ok and one that is doing exceptionally well, is the ability to connect with patients on a close and personal level. So, how do you connect with all of your patients? How do you connect with all of your patients on close and personal level that you should have? Even better, how do you find the time to connect and maintain relationship with your patients? Well, the answer is clear, through Social Media. Now, with more than one billion users combined on all platforms we can agree that social media is here to stay. There should be no doubt in your mind that most of your patients are using social websites. Most of them most likely are using Facebook. Almost 72% of all internet users in the United States are on Facebook. Therefore, social media platforms, and especially Facebook, are a great place for you to meet and interact with your patients. It might also sound strange, but social media platforms can help you interact with more patients on a closer and more personal note than you could ever possibly imagine. It has become trend to ask for Facebook profile, or to check a Facebook page for any of the business that you are interacting with. It is only logical to expect that your patients will be searching for your practice page, and you should better be there. So, why not use Facebook and Twitter to connect with them? You can improve your patient retention and compliance by keeping them engaged. If you provide information on health and wellness and engage your patients in 2 way conversation you can expect your practice exposure to go up. Genesis Chiropractic Software, being a huge fan and advocate for transparency, is seeing great opportunity for communication and engagement with patients online. You should give a chance to your patients to communicate with you as well as to talk about you on social media platforms. This transparent way of communication will not just seal the good practice-patient relationship and patient compliance but will also increase your patient network and community. In the busy world that we are living people communicate through social media platforms. Without social media, it could take days and weeks for your patients to talk about great experience they had with your practice. But, once you build your social network and community, all it will take for referrals to go up, is for your patients to like or share valuable content and information that you are providing to them. Even better, they would be more than happy and proud to share health and wellness tips with their friends, that are coming from an expert they know. So it is not just that you can establish a strong relationship with your current patients, you can also start new relationships and build larger community faster than ever before.

Chiropractic Billing Network Effect

chiropractic software network effect

Looking at the landscape of the chiropractic practice management, we see a playing field tipped to benefit the payers and hurt physicians. By increasing billing costs, underpaying claims and conducting a growing number of post-claim audits, insurance companies strive to keep profits high while depressing those of individual practice owners. To counteract these methods, healthcare providers need to streamline their business practices and take advantage of billing networks. The relationship between payers and providers is adversarial, but billing networks offer solid strategies that allow providers to get back into–and win–the game. The “network effect” allows a large number of disparate practice owners to capitalize upon their strength in numbers. It works like this… when one practice has an underpaid claim for a certain insurance company Genesis creates a rule to fix it moving forward for every other practice that bills that same insurance company.  Repeat for each problem with insurance companies paying claims and over time you build an enormous set of rules to get claims paid in full and on-time.  That’s the network effect.      

Billing Stimulus and Network Effect for Practice Profitability – Dr. Troy Dreiling

billing master

The billing stimulus and chiropractic network effect increases your Practice Profitability. https://youtu.be/C7BKPJYqdew Insurance company claims are very important, so watch Dr. Troy Dreiling explain how great Genesis Chiropractic Software has been for his thriving practice. How do you expedite your insurance collections? How to qualify for $45,000 in Genesis’s Referral Stimulus? We share the same Billing Central Nervous System (CNS). Insurance companies profit on the float. The longer they keep our money – the more profit they make. Shared CNS expedites payments to the members of Genesis’s network. The larger the shared CNS becomes, the faster we all get paid! Refer your friends to expedite your insurance collections.

CBP Club! Helping Students Find Their “Why”

This past Friday I had my first ever opportunity to speak to the CBP club students at Life University in Marietta, GA.  It has been a few years since I have been back on campus and I was happy to see all of the changes.  From the huge cafeteria to the new apartments and day care I could not believe what I saw.  The parking deck!  Man we could have used that when I was a student.  When I was a student we had to park in Roswell and walk to class up hill both ways.  😉 When I left campus 10 years ago the school was in crisis.  Accreditation just got pulled and I stuck out of there like Indiana Jones reaching under the rock door and grabbing my hat before it came slamming down. When I got to campus I was graciously greeted by the CBP club president, Ryan Stamp.  He recently took over the reigns from the former president Rachel Stockwell.  He did a great job letting the students know I was coming and putting on a great event. We had 37 students show up!  Great job Ryan! It was a great experience trying to prepare for the talk.  It forced me to think about what I could speak about that would help the students the most.  It made me really think about how far I have come in the past 10 years since graduation.  It is truly amazing how much information I have gathered over the years.  If I only knew then what I know now…….  Actually there is not a lot I would change.  I would have probably just been where I am now in half the time :).  Trying to sum up what I have learned or pick some of the most important points was a challenge to say the least. After all I decided to focus what I have come to believe is the most important skill a doctor can learn both from a patient care perspective and business perspective.  That being Patient Relationship Management.    That is how to help patients realize the true benefits of care and coaching them to the place where they can determine their own reason/s (Their big Why)  for committing to life time chiropractic care.  From a business perspective I spoke about the 3 types of risks to patient relationships that can be measured in a practice.  These are the tings that show the doctor patient may have forgotten their Why. Patient Retention Cash Flow Compliance The other Why was the doctor’s why.  Learning why you do what you do is more important that learning how you do what you do.  I thought this was important for students.  They are always so focused on what to do.  CBP docs especially.  Hoe to fix a spine, what new patient process to follow…  In the real world teaching chiropractic is met with a lot of resistance and without a big enough reason for doing what you do, that little resistance can be enough to discourage a doc right out of practice.  At that point it does not matter how good you are at the “how”.  We spoke a little bit about the hows too.  Communication and confronting objections, billing, chiropractic software (of course), EMR/EHR, SOAP notes, the right forms, etc. I would say that if anything could be learned that would change the potential for success it was finding your big why.  Why will you go to the office when you are exhausted?  Why will you be willing to confront a patient who has missed a visit?  Why are you committed to learning CBP if that is your chosen technique?  Why are you willing to help patients find their big why?  Or as Garret Gunderson says the “Soul Purpose”. If you are a student or doc and you are reading this, please share your Big Why.  Was it a patient or family member who’s life was changed by chiropractic?  Was it your own chiropractic miracle?  Please share!  Maybe if we hear others we can also use them to add to our motivation!

Multy-level Audit Management Process Technology

chiro billing software chiropractic EHR audit management billing solution

Genesis Chiropractic Software audit management module automatically selects a percentage of claims worked by each team at the end of the day for first level audit. The claims are tracked via a special-purpose quality assurance (QA) workbench that ensures that all of the selected claims are reviewed and flagged as pass or fail. The audit is: Multifunctional: it includes both data entry and insurance follow up functions. Claims that fail the audit are automatically routed back to the team’s workbench for rework. Once an audit fails, the next audit sample is increased. Multilevel: it progresses from original team to audit team, to SPOC. Claims that pass the audit are re-sampled, and a percentage of the passed claims are selected for re-audit by a third-party auditing team. This automated multilevel audit feature distinguishes Genesis Chiropractic Software from other billing services that typically have only one team checking claims for appropriate action. Caveat: all processes, and especially those involving humans, are less than 100% error-free. Customers are reminded that they must periodically review Vericle’s records, and reconcile their bank accounts with Vericle at least once every month.

Dr. Charles Majors, Planet Chiropractic – Maximized Living

Dr. Charles Majors uses Genesis Chiropractic Software.

After few months of testing another billing platform Dr. Charles Majors, Planet Chiropractic came back to Billing Precision. Welcome Back! https://youtu.be/jg-xJhXjeNM Dr. Charles Majors has built five health-care clinics, one of which is among the largest natural clinics in the world. He consults and coaches doctors, patients, and businesses on how to apply the principles of Maximized Living to achieve outrageous health and incredible happiness. Planet Chiropractic has been serving the Southwest Suburbs of Chicago since 1999 & in the past 12 years has now become one of the largest clinics in the world, helping hundreds of people each week from just hours old to 100 years old. Maximized Living has the only network of doctors in the world certified in the 5 Essentials.  Our doctors practice in the U.S., Canada, Puerto Rico, and in our clinic in Harare, Zimbabwe – Africa.  We serve as the Wellness Advisory Council to four of America’s teams  – USA Wrestling, USA Judo, USA Weightlifting, and the U.S. para-Olympic Volleyball Team and additionally the 2010 Major League Soccer Cup Champions the Colorado Rapids, U.S. Martial Arts, and countless other teams and athletes from high school and college to the pros.

Level the Playing Field with Insurance Companies!

Dr. Chris Zaino explains how the Chiropractic Billing Network in Genesis will help your practice level the playing field with insurance companies. Vericle®, the technology behind Genesis’s service, has over 2 Million Rules (and growing) that are used to validate claims prior to submission.  

Using SOAP Notes

XMR SOAP notes are very fast

SOAP notes: Are yours compliant and fast? Genesis Chiropractic Software technology provides you and your staff with an outstanding ability to complete SOAP notes in just 15 seconds. https://youtu.be/gtxBKCHRGPQ

Chiropractic SOAP Notes

Dr. Troy Dreiling speaks about Chiropractic SOAP notes – Audit Risk and Billing Management Chiropractic SOAP notes – Audit Risk and Billing Management – Dr. Troy Dreiling