Top 10 Metrics You Should Track
What Metrics Should You Track in Your Practice? Are metrics important to you? Our clients have determined that these are the most important metrics to track in your practice: Collections, Patients Visits, Charges, New Patients, No Shows, No Future Appointments, Accounts Receivable, Unbilled Visits, Unsigned Notes and Claims needing to be corrected by the Practice. They’re related to each other and they affect each other. How do you track them? Do you have a tool to monitor them with a simple glance at a chart? Do you have a radar chart or a histogram that you can understand with a quick look on the home screen? The tools to track these metrics are built into our software and your Practice Success Coach will help you to understand the numbers and their relationships to the others. These Key Performance Indicators (KPIs) must be measured to know the health of your Practice. You’ll be able to see if you’re reaching your goals instantly because two time ranges compared show your improvements. Learn more with the free webinar that can be viewed right on this page. Read the transcript: This week’s webinar, the topic for this week is How to Measure the Success of Your Practice. Really what to measure? What things as a practice owner should you be looking at? What things should you have in place as weekly, monthly, yearly things that should be measured and then managed? So today is going to be which metrics you should look at, and we can talk about frequency, but that frequency is only recommended. You as a practice owner will be able to choose whatever frequency you’re looking at there. and we’ll actually get into how to find information within our system so practice owners can have this happen a little bit more easily should they be concerned about something, so the key indicators are going to be discussed today. And aside from that though, we’re going to…well, first I’ll start by introducing myself. My name is Jason Barnes, I’m the Chief Operations Officer here, and I may have been sitting here for about six and a half now helping practice owners figure out what to measure, and how to measure it in their practices. So what things should be measured, first of all? And why do you need to do it? And how it is going to begin? When you talk about the success of your practice, I have differing opinions from one practice owner to another. Some practice owners want to measure it on the amount of money that we’ve brought in. Others, the number of visits. Both of those numbers are very important, I would recommend that they both be looked at. But at the end of the day, you’re going to have to figure out which one is more important to you because there can be only one top number that will drive your practice and typically that number is dollars. A lot of practice owners prefer to look at visits but visits can be viewed in a number of different ways. So looking at this moving forward, we’re gonna take it down to the ones that we talk about the most, the ones that we’re going to utilize while actually making recommendations to practice. Collections. Now, collections can be viewed in a couple of different ways. The amount of money in your bank account, the amount of money posted in your system. If they’re the same amount of money, you’re doing really well, but if they’re not the same amount of money you’ve got a problem, and we need to figure out why there could be an issue there. But where do collections come from? And if they’re low, what can be done about them? So the first thing to show you is a diagram. You have a practice here…and I’ll make this slightly larger. You have a practice here with three different numbers on it, right? The blue line is their total collected, their green line is their cash collected, and their red line is their insurance collected. As trends would go, it looks like they’re trending down as they went in from the end of the year to the beginning of this year. It’s pretty typical for the end of the year where you’re having less [ inaudible 00:03:16] visits due to the holidays than in the beginning of the year where you see deductibles kick in. However, if you were to contrast that over patient visits, this is the same exact timeframe right now, you would know that visits dictate your collections. But there’s a big trend of going down from 2,088 ending at a much, much lower number here in the 1,400 range. So for this particular example, I brought up and put together a few diagrams. If you’re looking to increase collections, if the collections are indicating that they’re going down, there are a few obvious places to look, like going to visits. You would have to increase patient visits or you would have to fight underpayments. So if your visits weren’t going down, it means that the amount of money you were getting paid was going down. So there’s really only two ways that you could look at the metric of collections, two possible things that could be bringing it down. Either my visits went down or the amount I’m getting paid per visit went down. Either way, you have to know what to do next and which metric to look at next. So visits are fairly easy. You know, if you check somebody in, that’s a visit, and underpayment is a much more challenging thing. And I’d like for you guys to see a separate webinar we did on fighting underpayments and you can find it in any of our websites to go over how we do that. But then what? What is it that you’re gonna change? How is it you’re gonna manage your practice if you have
Can You Increase Your Cash Flow This Year?
How Can You Increase Your Practice Income? By using our built-in Point-of-Sale (POS) system! Use a bar code scanner to create an inventory that your patients would be interested in purchasing. Use the same scanner to check out your sales and your inventory will be controlled automatically. A task will open to alert you when products need to be re-stocked. Learn all about your POS system with this free webinar. See how easy it is to track your product sales and then see an increase in your bottom line. See the POS system in action and learn more by watching this free webinar on this page right now. Read the transcript: Jason: All right, we’re gonna kick off today. My name is Jason Barnes, and I’m here with Jessica Pancoast, head of our support team, our help desk teams. Excuse me, I said support. I meant, training team and help desk team. And today we are going to discuss point of sale items. And we would love it if anyone had a question at any moment during this, don’t hope that we’ll cover it. Type in your question. Jess, where do they go to type in the question? Jess: It may also already be open on the left-hand side of your screen. If it’s not, at the top left, there will be a button that says, “Show chat,” and you can click on that, and then you’ll have the chat window on the left side, and you can enter your question down at the bottom. Jason: Awesome. So more and more with the practices that are using our system, we see that it’s a core offering in a major part of their business to sell products, different services that are not covered by insurance, that they only expect patients to pay in cash, you know, credit or check. And so we wanna make sure everyone understands how, number one, make sure that their services are coded, entered with associated prices or MSRPs, that they have a good understanding of how those items are entered and bundled underneath the patient accounting scheduler. And then we can show them how to actually look these items up from a reporting perspective, to see which positions, which locations, and which products are actually selling. And then on top of that, we wanna make sure that you are staying in control of your inventory. So that will be our agenda for today, to really walk you guys through our methodology, you know. As always, we have a specific way of doing things here within [inaudible 00:01:52], and we wanna automate as much as we possibly can. When you have an inventory control problem, for instance, we don’t want you to manually count the bottles of vitamins or your Biofreeze or your TheraBands, [inaudible 00:02:08], etc each and every day. When you have a shipping come in, that’s the time where you know you had 36 come through the door, we wanna make sure that the only manual part of this process for checking inventory is when you actually go in and enter in 36 additional of the unit came in. This also goes for pricing for things. We wanna make sure that you don’t have to remember pricing in the beginning. We wanna create a fee schedule that will pull each and every time you sell the same item. And this also will…it will go for a couple different places, like scanning and barcodes, you know, remembering codes, descriptions of things. We wanna make sure you guys know all the tips and tricks to really get the flow of this down. So to start with, we’re…Jess, you mind taking them through how somebody would manually enter in a product that they wanted to sell and track in the system? Jess: Sure. So to configure your point of sale items, you’re gonna go to configuration practice, and then go down to point of sale, and you’re going to get the list of… Jason: One control boxes. Jess: Sure. Place them in there. All right. So you’ll get the list of any items that you already have in the system. So then you have two options of adding new ones. You can go to the last page if you do have more than 30 by using the next button up the top so you get the blank four lines. Or you can simply click on the Add New button, which will immediately bring you to four quick empty lines that you can fill in. So to enter a point of sale item, what you’re going to do is you’re going to go into the CPT field. What do I recommend is hitting enter. This will pop up a window to let you know what your next CH code is in order rather than trying to remember which one you left off on. And then you can just select the next one. If you do try to reuse the CH code, you’re gonna run the error of there’s nothing to save. And it does have to be a CH code. You can’t make up your own CPT codes for these items. The CH codes are all entered in our database so our system can use them. So that is how you’re going to pick the CPT code to begin with. The next field, you’re just going to enter in the price of whatever item you are trying to sell, and then you’ll enter the tax for your state. You have two options. You can do the percentage or .075 will be 7% or type in 7 and it will just be the percentage. Jason: It sure is smart. It knows whether or not you meant to put it that one and didn’t. Jess: Yes. Jason: Okay, all right. Jess: In this instance, yes. Short description, just a basic abbreviated description of the item that you’re selling. I’m just going to make up that we’re selling a wrist brace.
Can You Spend Your Care Plan Escrow Account?
Your Escrow Account – How Do You Track it? Learn about your care plan escrow account and about how to legally administer the account. Can you spend it? Should it be kept separate? How do you track it for every patient with a care plan? What’s your total? This account is the money that your patients have paid in advance for their care and you’re supposed to hold it until the appropriate time to pay for their treatments. See how easy it is to track your account by date range and then see a total with a few clicks in our software. See it and learn more by watching this free webinar on this page right now. Read the transcript: Jason: Well, welcome, everyone. My name’s Jason Barnes, and I’m the Chief Operations Officer here, and I just love talking to people who are looking to solve problems. And today, we received a request from a fairly number of our clients to learn how to better track and understand a single topic, which I’ll introduce here in just one second. But with me is Jessica Pancoast, who is the head of our Training and Help Desk teams, so we’re gonna be co-presenting this particular one today. To start off with, we’ll define the feature/the problem that we’re trying to solve. When a patient walks into an office and agrees to a particular care plan, there are three ways of handling this particular incident, right? They can make payments as they go, co-payments, whether or not they’ve got insurance or if they agree to an all-cash plan, they can do that. It’s not a problem. Jess, I would say we’ve got lots of practices operating successfully in this particular model, right? Jessica: Yes. Jason: Not an issue. But then the next two can help us run into a problem or two as patients prepay or have recurring payments for their treatment plans. There are three scenarios doctors can find themselves in. Now, one, they can be in a state that doesn’t even allow this as I’ve listed here as our second item. Some states require separate accounts, but any way you look at it, regardless of whether or not you can or can’t take prepayments, if you have one, you have to track it. And I’ll start with, you know, I will quote, I didn’t write this quote down, one of our doctors who said, “If I was to die tomorrow,” Jess, correct me if I’m wrong, “If I was to die tomorrow, I need to know how much I owe my patients.” And so, that is the correct quote? Jessica: Yes, or rather, this is how much the staff needs to give the patients back as he’d be dead. So… Jason: Excellent clarification. So today we’re talking about escrow accounts. Escrow accounts represent the money that a patient has paid for their services that an office has not earned yet. So today we’re gonna to talk about not only why you should do it for good accounting practices, but some of you might have real legal motivation to actually do this. I know in the State of New Jersey, prepaying for, let’s just say, any type of service can be illegal. So, you have to really watch what you’re doing. But in most areas, there are lots and lots and lots of patients who prepay or set up recurring payments to pay for their care with the doctor’s office. So today, we’re gonna talk about how to solve that problem and what is that we can do to help you keep track of it so that you can do a few things. And to cut to the chase, if you’ve got a bank account that’s separate, you’ll have to keep X number of dollars in that account. If you don’t have a separate bank account, for balancing reasons, you need to make sure you keep at least a certain amount in that bank account cover the credits. I’m not a tax expert. I’m not a compliance expert. You can always contact one, but they will share some information that you do need to keep certain number of dollars in your accounts to cover the credits that you need to for patients that you have not yet rendered services for but have money on the books. So today, we’re actually gonna get into some of that information. So, I will get over here. This is our demonstration account. There’s not much information to show right here, but we’ve got a number of reports that will help people actually look information like this up. So, in our reporting menu or drop-down that anyone would have access to, we’ve got “Practice” and we have a “Care Plans” drop-down that will allow you to access to a whole bunch of other things. In this particular case, there are lots of different ways to keep track of the finances for any individual, patient, or group of patients. Our best practice recommendation is that every single patient will have a care plan if you plan on seeing them more than once. You can look up balances, you can see what the expectations are, which will help you forecast what your revenue for the following month would look like, so it’s a great tool. But for this one, this Care Plan Escrow Report, this is the one that we utilize to help you as a practice figure out how much cash you need to have on hand should a patient do one of three things. Patient decides not to have any additional care, even though they’ve prepaid, you’ll have to have a policy on refunding dollars, most of the time you have to give it back. If a patient, you know, discontinues care, you’ll have to have a policy if they don’t contact you. You have $400 of their money, how are you going to know how long you can keep this money, whether or
What is a Monthly Health Check?
A Monthly Health Check will help you. Have you set your practice goals with your Practice Success Coach? A Monthly Health Check for your practice and how it can help you is what’s covered in this free webinar. Your Practice Success Coach will help you set goals and KPIs for your practice and then follow-up with you about them each month. You will know immediately if you’re on-track to reach your goals and if not, then your Practice Success Coach will suggest ways to make improvements. You will learn a lot about your no shows, no future appointments, your collections for cash and insurance, your accounts receivable over 120 days and other important metrics. If you don’t track them, then how can you improve? Learn more by watching this free webinar on this page right now. Read the transcript: Jason: Let’s start over. Welcome, everybody. I hope everyone dug out of the storm and has able to remain warm at least here on the East Coast from Kentucky up to Massachusetts. I know buried is just the right word to use as far as snow is concerned, buried. I know we dug out from nearly two and a half feet of snow here. And so I hope for those people who are only able to make this webinar today because they weren’t able to open their business doors, I hope that you find it useful and I hope we’re able to give you some information that you can act on here in the future. So just to give you an idea of who I am, Jason Barnes, I’m the Chief Operating Officer, and I’ve got Jessica Pancoast with me, who is the head of our Help Desk and Training teams. And we usually tag team these weekly webinars, bringing useful information to everyone today. We’re gonna spend 15 to 20 minutes on monthly health checks, answering questions like, “Why should I have a monthly health check? What is a monthly health check? How can a monthly health check help me with a member of our coaching staff?” And then we like to open it up for any other questions that you might have at the end of it, so while we stick around to see how we can answer any other questions. So first answering a question of, “When somebody looks for a new software package, what are they looking for?” Well, that ranges from one office to the next with what types of problems that they’re going to solve and what kind of solution they’re looking for. Yes, it would be hard for me to say, “I know where the right solution for every single office out there.” But I know we do have something for everybody. And just like people use personal trainers to get the most out of a gym experience or workout experience, I know that we have people who can personally train and apply the tools in our gym, meaning the software system, to help practice owners, office staff really get the most out of what they want to accomplish. So today we’re gonna be talking about teamwork and how we can use our coaching staff to help identify what the issues are in your practice and then at least supercharge it, make it as efficient as possible. And so I want to fast forward all the way to the end of what you’re supposed to be getting out of working with our coaching staff. When most practices come on board, we take a snap shot, take a snap shot of what their practice performance was. How many visits they have, how many patients they were seeing actively at any given time, and what their per visit reimbursement rate was, and then what their overall office collections. And then we compare that after six months for a random subset of those clients, and we found that in each and every situation where those offices were having monthly health checks with our team, we were able to see pretty stark improvements after a six-month time frame. So, if you’re wondering, “Well, you know, how would working with somebody help me achieve those types of results?” That’s what we’re gonna talk about today. So, to answer that next is, what is a monthly health check? The first thing a monthly health check is is a prioritization. Your office can be working on 20 different projects at once. I can start listing off things that you could be working on. You could be working on implementing new no-show, no future appointments. You could be trying to get a business within the business off the ground, trying to put together e-commerce or selling more point of sale items. You could have a problem with hiring associates, training staff members. All of these things are important. Everything I listed is super important. But while that’s happening, you don’t have some of these credentials. While that’s happening, you don’t have the ability to realize that temptations, you know, didn’t show up this week and they’re never coming back again. So what we like to do during monthly health checks is, first of all, create a table in which we know what is urgent, what’s a necessity, and how on earth we should approach triaging, the things that need to be done in your practice. Are we able to do this for everything? No, but most things that are under the umbrella of good, solid best practices of practice management, we’re gonna be able to provide solid insight. We put together this graph and this decision making tree to help really coach providers in a situation with what should I be focusing on first, right? So the urgent, not urgent, managing and focusing. Patients are the lifeblood of your office. They’re always the first thing that we have to make sure… If we’re not paying attention to them, we know that every other metric in your practice is going to
Can We Just Focus on the Chiropractic Principles?
Note: As a Chiropractor, I founded Genesis chiropractic software as a way to provide the tools for Chiropractors to focus on building their practice through focusing in on chiropractic principles. We have been talking about getting back to basics, the root of why we became Chiropractors in the first place and about supporting businesses who are pro-Chiropractic. Today, I would like to talk about getting back to basics in another way because I believe that it’s about time that we get back to focusing on the principles of Chiropractic and teaching those principles to our patients. As we all know, Chiropractic is not just about relieving pain, correcting postures, and mitigating symptoms. Chiropractic is definitely not rooted in the reactive type of care insurance companies promote. Chiropractic is about removing interference to the bodies innate ability to heal and self regulate. We all know this. We all learned this in school and for most of us, it is one of the major reasons we chose to become Chiropractors in the first place. We believed in these core principles of Chiropractic so much so we’ve based our our professions and our livelihoods around them. The problem is that in the day to day grind of staff management, chart updates, insurance billing, patient visits, chiropractic software, marketing, and all of the other hundreds of tasks we perform, we often forget about what Chiropractic is truly about. In fact we started Genesis chiropractic software to help you remove the interference in running the day to day operations of your practice, with systems that enable you to grow and profit more effectively. We can begin to think of our patients by their symptoms or lack of symptoms rather than about the natural, healing power that is released when subluxations are corrected and the profound impact this delivers to the lives of our patients. Now is the time with the new year ahead of us to re-focus on the principles of Chiropractic. Each time we see a patient we should remember why and how Chiropractic works. Even more, we have to take the time to educate our patients and our staff on the principles of Chiropractic. A staff that is fully educated and informed about how Chiropractic began and how it changes lives, not just by relieving pain, is a staff that can deliver more to your patients and your practice. We have to take the time to train our staffs to not only handle billing and appointments but to also explain Chiropractic to our patients. Each interaction a staff member has with a patient is an opportunity to further the message of Chiropractic and create a patient for life. Patients that understand the philosophy behind the Chiropractic care they receive are not only more likely to follow-through with care, they are more likely to continue with maintenance care as well. Additionally, these are the patients who refer their friends and family members because they understand the profound impact of their health on their lives and their family’s lives. Let’s make 2016 the year that as a profession, we get back to basics, re-focus on the principles of Chiropractic, and build a patient base that understands the importance of Chiropractic. It’s about time we stopped letting the insurance companies and the medical community force chiropractic into the mold of medical doctors and instead return to the reason we became Chiropractors in the first place.
It’s About Time For Us to Show Our Support for Chiropractic
We’ve been talking about a theme, “It’s about time…”. There are so many things that we can say about that when it comes to our profession, but today, I want to talk about one of the most important ones. It’s about time that we as Chiropractors show our support for Chiropractic and the place to start is with our pocketbooks. We have to begin giving our money only to companies that support Chiros and stop funding companies that support anti-Chiro legislation. Chiropractors and the Chiropractic profession itself have been under fire for a quite a while now and make no mistake, it is not over. In order to preserve our livelihoods, our profession, the message of Chiropractic we bring to our patients, and the good we bring to their health and their lives, we are going to have to take a stand for what we believe in. Too many of the companies that Chiropractors give their money to every day are not pro-Chiro. Instead, they not only support legislation that is damaging to Chiropractic, but many of them want to turn us into medical doctors, forcing us to give vaccines in our office and ignore the basic principles of health that Chiropractic was founded upon. When we choose to do business with these companies, whether they handle our phone service, our billing, or our electronic health records, we are helping them in their fight to mold Chiropractic into the medical model, make us subservient to the MDs and the insurance companies, and even put us out of business completely. We need to choose where we spend our money more wisely and use our dollars to show companies that we as Chiros will stand together. We can and should do business only with companies who support Chiropractic and by extension support who we are and what we believe. There are so many good pro-Chiro companies out there that it is not hard to find them. We must be diligent in researching and choosing with whom we do business. By choosing to spend our money only with businesses who support our profession, we can send a message that we will no longer tolerate these companies attacking Chiropractic and by extension ourselves and our practices. Let’s start putting our money where our mouths are and start spending our hard earned dollars where they can do some good, with companies who are clearly pro-Chiro, who work to advance our profession and who believe in the power of Chiropractic to change the lives of our patients. It’s about time that we support Chiropractic by supporting the companies that work so hard to advance the profession every day.
It’s About Time for Chiropractic to Become the Profession to Choose
In my last post, we talked about getting back to the beginning and starting with why…why we became Chiropractors in the first place, why Chiropractic works, why we do what we do every day. Now, I want to take a look at the next generation of Chiropractors and whether or not we are doing enough as a profession to make Chiropractic an attractive choice for those students that are trying to decide what to do with the rest of their lives. Don’t you think that it’s about time we made Chiropractic a great career choice? Yes, it should be about the satisfaction of helping others but we also need to make Chiropractic an economically viable choice as well. Let’s face it…getting an education today is expensive and most students who come out of college are carrying student loan debts, probably in the tens of thousands of dollars. In fact, according to an analysis of government data, the average amount of student loan debt for a graduating college senior is a little over $35,000 and 71% of these graduates have loans to pay back. Add to that the statistics from a 2014 study published in the Journal of the Canadian Chiropractic Association estimating that 88% of Chiropractic students graduate with between $100,000 and $175,000 in student loans, a massive burden to any Doctor first out of school. In order for students graduating from college to decide to go to Chiropractic school, spending more time, and taking on more debt, they have to be able to see a future where Chiropractic not only allows them to pay off their student loans but also provides them and their families with a nice life. The problem the Chiropractic profession has experienced for many years is that so many of us struggle just to make a living, much less the nice income that we should be able to expect in return for the number of years we spend becoming Chiropractors, the risk we take opening and running our own business, and the hours we devote every week toward improving the lives of others. In fact, in 2010, the Bureau of Labor Statistics reported a median wage for Chiropractors at just over $67,000, not much in comparison the $140,000 to $300,000 incomes reported by Osteopathic Physicians. I think that it’s about time we made Chiropractic an economically viable profession choice for future students. This means that not only do we need to see more patients, we need to price our services to reflect their importance to the health of our patients. We also have to put systems in place to manage and improve the patient experience so that more people continue Chiropractic care not just through corrective care but also to maintain their health. We must also scrutinize our processes to ensure that every step we take each day is done in the most effective and efficient way. Our offices should function smoothly and at the end of the day when we go home, we should know with 100% certainty that everything has been done and done to the highest possible standards. Making the choice to become a Chiropractor has never been and never will be solely about money. I firmly believe that myself and my fellow Chiropractors have a calling to help others and improve the health and lives of our patients. Still, we can no longer ignore the economic realities and disparities of income experienced by Chiropractors in comparison to other healthcare professionals. We have a duty to future Chiropractors to increase the income of our profession as a whole and make Chiropractic an economically viable choice. It’s about time.
Starting with My Why
I recently read the book “Start with Why” by Simon Sinek . It really hit home with me that the reason behind why we do something is often so much more important than our actions themselves. This made me re-evaluate my life, my business, and the Chiropractic profession as a whole. In many ways, our profession has come so far but looking at it from this new perspective, I could see how we have often gotten away from our true values, what made us Chiropractors in the first place. It made me think of one phrase, again and again…”It’s about time.” There are so many things in Chiropractic that it’s about time for, don’t you think? It’s something you are going to be hearing from me over and over because it is time for progress. In that spirit, I think that it’s about time that you know my background and why I became a Chiropractor in the first place. It’s important because my why has made me who I am. It’s driven me to not only help patients but to help other Chiropractors improve the patient experience and build practices that get back to the root of the profession, making sure that every patient understands the importance of Chiropractic in their lives, in their health, and in creating their futures. I was always an athlete and into health and wellness. I always steered away from medications. I was also very into science and found that I was good at biology and math, so in my second year of undergraduate, I decided to become a biology major. The problem was that I didn’t have a direction, a passion. By the end of college, I still did not know what I was going to do until one day, my mother gave me a call. She told me that she worked with a woman who had a son who was a Chiropractor. He was going to be speaking and asked if I wanted to check it out. I wasn’t expecting much because I had a cousin who was a Chiropractor and I had actually seen one myself for an injury in high school but had never heard anything about the Chiropractic philosophy. Still, I went to the seminar and when he began speaking about what Chiropractic was really about and how it really worked, I knew with 100% certainty that I had found my life’s work. It was a moment of total congruency and surety that only happens a few times in your life. I drove back to school that night where I was just finishing up my biology degree and said, “Hey, I’m moving to Georgia and going to Chiropractic school.” The Chiropractic philosophy became “my why”. It is the reason that I knew with such certainty that Chiropractic held the path for my life, that it was my passion. It is still the reason that I get up each day and work toward improving the patient experience in all Chiropractic offices. The Chiropractic philosophy is the reason behind everything we do in our profession, so isn’t it about time that we all remember why we became Chiropractors in the first place?
Care Plan Compliance built into Genesis Chiropractic Software
Care Plan Compliance can be Increased for Your Patients Automatically Care plan compliance – Do your patients comply with their care plan? What happens when your patients start to miss their visits? Are you notified? Do your care plans automate patient reminders? Discover how to automate your patient’s care plan with this 30 minute webinar. Learn more about our care plans and how you can more effectively utilize them and all of their features. Please fill out the form below and the video will begin to play right on this page. We know it’s a lot to ask for your email address, but we promise to never sell your email to another company. Read the transcript: Jason: All right, so welcome everybody. It’s about four minutes past the hour and we’re talking Care Plan Compliance today. Jessica Pancoast, head of our training team and our help desk, is with us, here to keep me on the straight and narrow path, which she can no longer do this week anyway with an odd glance or two because we’re in separate locations which happens infrequently. So she’ll have to figure out some other way of doing it. That being said, we’ve got quite a few people today that are joining us. We’re going to start sharing screens right now and we’re going to get kicked off. So because so Jasony people are with us today and almost as always, please…what do we have here? You’re going to have to chat in questions and please, you’re welcome to do so. We still have a discrepancy of about six people, Jess, that are in the web portion of it but not in the audio portion. Jessica: All right. I’ll send another message while you start sharing your screen. Jason: Awesome. Thank you so much. A patient walks through your door. Maybe they’ve never heard of the type of treatment that you’re going to propose and they’re not necessarily up on, you know, what they can do to help themselves get better. They’ve been on medications forever. They want to make better choices. They’ve never thought about health care costs being what they’re proposed. When you see them, they’ve only paid some copays throughout the year and the drugs always seem like they were so worth it, but they don’t feel right and they’ve never felt right and what you’re telling them to do is a complete and total deviation of what they’ve been told their entire lives constitutes health care. Today we’re talking about that big change that needs to take place, how patients perceive it, how often they need to be talked about to…how often they need the reminder, I should say, of how important the commitment they made is, and if they don’t do it all, that they’re not going to see the results. You might be asking yourself, “Well, I really just want to see a care plan that helps me with the finances.” We’ve actually gone over the financial aspect of care plans in this forum before. We’ve created those webinar links and they’re available. We can send them to you, you know, send us some feedback at the end of them if you’re struggling to find them. We will make sure we email out those links to the webinars we’ve done in the past about the financial portion of it. But today we’re talking about those patients that, they were committed at the time they walked through the door, they went in for a report of findings, they signed up for our care plan, and they knew it. Intellectually it made sense to them, academically it made sense to them. They committed to a care plan of x number of visits, but it’s a complete and total lifestyle change. Everyone here knows that they need to be sold again. They need reminders. What types of reminders are we talking about today? Today we’re talking about those reminders both in and out of the office. We’re talking about automating those reminders, we’re talking about reminding them of the commitment that they made, we’re talking today about how you can use a system to prompt you and your staff to make those connections. We know that not every single patient will stay a patient for life, but we can do whatever possible to make that number as large as it can possibly be. And without these reminders, we found that practices have…not all of them, but a lot of them have struggled to get the results that they’re looking for. So I want to make sure that everyone viewing today knows it’s available to them. A patient comes through the door…let me move this over here and we’ll start back from the beginning…for their first appointment. Their first appointment, you can set up all sorts of reminders. Let’s make sure they get calls, text messages, emails about the appointment. That’s the first set of reminders that we can talk about here. And I’ll just bring up one example of a third party carrier…and we talked about this last time…that we’re really pleased with and we’ve got a lot of good feedback on and that’s Zingit. Zingit reminder call, we have a lot of other options, but this is one of the premier ways that you can use to keep in touch with a patient, reminding them of a visit. However, is it just reminding them of a visit that we want to do or is there more? So today there’s also now SMS marketing that they’re offering. So if you’re using us right now or you’re considering using us as a platform to meet your practice’s needs, we want to talk about reminders that not only are targeted at letting them know, “Hey, you committed to a visit,” but why they’ve committed to a visit. We don’t offer this ourselves as a technology platform, Vericle, but what we do offer is the access to get information. How is it
Your Dream Practice Starts With a Plan
We’ve talked about using cutting edge Chiropractic software to break down, quantify, and improve the patient experience. We’ve even talked about your “Big Why”, your reason for doing what you do, your one big goal. Now we’re are going to talk about how you get there, your roadmap to your Big Why. One of the first things we do when we are preparing a new practice to utilize our chiropractic software is what we call the “Dream Practice Analysis”. When we are doing this practice analysis, we have our doctors take a conscious look at their goals and think about what they really want in both their practice and their lives. We do this because everything must begin with the “Why”. There is a quote by Eisenhower that says, “To plan is nothing but planning is everything.” This means that although things may not follow your plan exactly, just the simple process of planning itself is powerful. Nowhere is this more true than in planning your future and the future of your Chiropractic practice. By laying out your goals, you go through the process of internalizing what you truly want over and over again. This will change your history. There is one more quote that I think illustrates this point so clearly. “If you don’t know where you’re going, any road can take you there.” This means that if you don’t have a goal, it doesn’t matter what you do because you have no end in mind. Knowing what your goals are keeps you true to yourself and motivates you to keep moving toward your dream practice. Writing down your goals and keeping them where you can read them and internalize them on at least a weekly basis is a reminder to you of why you are doing the things you do each day, even when you may feel tired or start to forget their purpose. Just like our patients can start to forget the benefits of Chiropractic in their lives and drop off from care, we as doctors and practice owners can begin to forget the benefits of utilizing our Chiropractic software and practice management techniques. And, when we let them fall to the wayside, our practice and our patients suffer. By having a plan and beginning with the end in mind, we can avoid these pitfalls. Start by setting out your goals. What do you want from your practice and from your life? What type of care do you want to give your patients? Who do you want to be to your patients and to your family? What do you want your tombstone to say? Ask yourself these questions, picture your dream life, and write down your goals, clearly and in detail. Everything, including your dream practice starts with a plan.
