Shifting Your Own Paradigm for Higher Profit, Retention, and Compliance
We’ve talked about how being introduced to Chiropractic shifts your patient’s paradigm. Suddenly, they understand their health from an entirely new perspective. But, what if you shift your own chiropractic practice management paradigm? What can happen when you run your chiropractic practice in a whole new way? Do you believe you could actually achieve 62% higher revenue? Does is seem too good to be true that you could get 26% better patient retention and improve compliance by 32%? It’s incredible but true that just by changing the technology you use in your office to a proactive Chiropractic software, these results aren’t just possible but easily achievable and have been proven. Let’s take a look at an example that everyone knows about but may not have really given that much thought. Ten years ago, if I had told you that you would pay a thousand dollars for a phone, you would have thought that I was crazy. But, Steve Jobs changed all that and it all started with the iPod – not the iPhone. When the iPod was first introduced, we were using a cell phone, a Walkman, a calculator, a camera…everything was separate. Yet, when Steve Jobs introduced the iPod, he said that “what the iPod represents is way more important than what it actually is.” He said, “This is a music playing device. It’s a thousand songs in your pocket. But what it represents is so much more.” Why did he say that? He said that because, on that day when he introduced the little iPod, he already had a prototype for the iPad. He already knew that the iPhone was coming. And, he knew that it was going to revolutionize the way we make phone calls, listen to music, surf the internet, share our lives with our friends, monitor our health and our finances, and so much more. He already knew what it represented, this new technology, and that it was going to give us a whole new world, one we could never have conceived of before. “Using a proactive Chiropractic practice management software in your office rather than an old reactive system creates an entirely new chiropractic practice.” This one, seemingly small change in technology, has completely changed our lives. And, one, seemingly small change in the technology you use in your practice can completely change it as well. Little changes can make huge impacts when they are the right ones. Using a proactive Chiropractic practice management software in your office rather than an old reactive system creates an entirely new chiropractic practice just like Steve Jobs created a new world that started with the introduction of the iPod. With the implementation of this new system, you can go from searching through stacks of reports and still not ever really knowing if tasks are complete until they have slipped through the cracks and you have to manage the fallout to staying ahead of the processes of your business. A proactive chiropractic software system not only finds the tasks required to complete a successful day in your office, it will assign the tasks to the best staff member to complete them, give you an instantaneous snapshot of the status of these tasks, and boil it all down to one number to let you know if you have achieved your goals for the day or if somewhere the ball was dropped. This change, just like the introduction of a new music player, seems so simple but the results are dramatic. Your office running at the optimum levels this proactive system creates really does equate to the 62% higher profits, 26% better patient retention, and the 32% increase in compliance that we talked about. After all, would you go back to using a camera, a calculator, a Walkman, and a separate computer for everything even though the new technology cost more than any one of those devices? If you ask me, I’ll stick with my iPhone and my new Chiropractic software technology. I like this new world.
Learn the Power of Community Health Expos and Fairs for Attracting New Patients
Health Fairs in your community will help you attract new patients to your practice. View all of our Chiropractic Leaders Podcasts on the podcast page.
Start Here to Create Your Dream Chiropractic Practice and your Dream Life
We’ve talked a lot about how running your chiropractic office like a big business and how using a proactive chiropractic practice management technology like Genesis Chiropractic Software will improve the patient experience. We’ve shown how following our Genesis Chiropractic Software process will increase patient retention and boost revenue as well as your compliance. Now, let’s take a moment to discuss a vital point to creating both your dream life and your dream practice…your starting point, your Big Why. The number one thing to remember, no matter what you are trying to accomplish, is that you have to have a big enough reason for doing it. You have to determine what is your Big Why. Finding your Big Why creates a dramatic shift in your life. But, how do you decide what it is? To get started, you have to spend time thinking about what you really want in your life. What type of relationship do you want? What type of financial situation do you want to be in? What is your dream life? What does your dream chiropractic practice look like? You even have to include some superficial things like what type of car you want to drive. You have to create it as a picture you can see in your head. It must feel real to you. The power of finding your Big Why is that it gives you a map to your future. From relationships to finances and everything in between, you begin to focus on your goals on a daily basis, which allows you to back into them by determining what tasks you need to complete to make those goals a reality. One of the most powerful things I’ve ever learned came from a mentor of mine. He told me that I needed to schedule my life, every single minute of my day to reach my goals and put double yellow lines around it. So, what does putting double yellow lines around it mean? He explained that “When you’re driving and there are double yellow lines, you don’t cross them.” The same is true for scheduling your goals. You put the double yellow lines around them and never cross those lines. Because, if you cross those lines, you are giving up on your dreams. Once you can picture your dream life and chiropractic practice in every detail, you have your Big Why. Your next step is to review your goals daily. The reason you have to continuously review your goals is because, just like your patients forget how important Chiropractic is to their lives if you don’t remind them, you will forget the reasons you are working so hard to reach your goal. It’s human nature. Often times the missing ingredient for success is the consistency over time. Like exercise. If you make sure you do it right every day you are guaranteed the fitness level you are aiming for. When it comes to double yellow lines in your practice, there are things you and your team MUST do consistently to have a healthy and fit practice. Remember the three things we mentioned earlier. Revenue, retention, and compliance. For a optimal retention rate your team must follow up and reschedule all no shows as well as confront the patients that will not reschedule. Making sure that happens perfectly every time is how you get the result you want. When your retention is optimized for your practice model (no shows are just one metric that affects retention) you are now in total control. You can now predictably have the practice and goals you are searching for. A proactive chiropractic practice management system like Genesis Chiropractic Software pushes those tasks right to your team. In essence it is like adding to their schedule, what they need to do to help you and your practice reach your goals and dreams. All you have to do is keep them accountable to one thing. Finishing their tasks. Double yellow lines. Creating your Big Why is the most important step you will take toward building your dream life and dream practice. It gives you a reason to get up every day and work toward your goals and allows you to map out a path to your future. Once you have your Big Why and put those double yellow lines around it, anything you do that keeps you from reaching those goals will create anxiety for you because you are not living in congruence with your dreams. With your Big Why in place, working toward your goals will become easier, more natural and success will come more quickly
Grow Your Practice With Task Checklists
How Do You Track Every Task in Your Chiropractic Practice? Use Task Checklists. Have you heard of task checklists? Chiropractic Practices repeat the same list of tasks for each patient and for other processes in the office as well. Are all of those tasks getting done? How do you assign tasks to various staff members? Post-it-Notes? How do you know if your staff has completed all of their work today? Do you have a system in place to track it? Imagine a system that automatically assigns tasks to your staff with a few clicks. Imagine a tool that tells your staff exactly what needs to be done today and they actually get it done. Imagine a practice owner having 100% follow-up with every task for every patient. Imagine the increased revenue for your Chiropractic Practice and the happy staff who know what to do each day without being told. Well, imagine no more. The tool is called Genesis Task Checklists and you can learn about it in this 15 minute webinar. It will be time well spent.
