Starting with My Why
I recently read the book “Start with Why” by Simon Sinek . It really hit home with me that the reason behind why we do something is often so much more important than our actions themselves. This made me re-evaluate my life, my business, and the Chiropractic profession as a whole. In many ways, our profession has come so far but looking at it from this new perspective, I could see how we have often gotten away from our true values, what made us Chiropractors in the first place. It made me think of one phrase, again and again…”It’s about time.” There are so many things in Chiropractic that it’s about time for, don’t you think? It’s something you are going to be hearing from me over and over because it is time for progress. In that spirit, I think that it’s about time that you know my background and why I became a Chiropractor in the first place. It’s important because my why has made me who I am. It’s driven me to not only help patients but to help other Chiropractors improve the patient experience and build practices that get back to the root of the profession, making sure that every patient understands the importance of Chiropractic in their lives, in their health, and in creating their futures. I was always an athlete and into health and wellness. I always steered away from medications. I was also very into science and found that I was good at biology and math, so in my second year of undergraduate, I decided to become a biology major. The problem was that I didn’t have a direction, a passion. By the end of college, I still did not know what I was going to do until one day, my mother gave me a call. She told me that she worked with a woman who had a son who was a Chiropractor. He was going to be speaking and asked if I wanted to check it out. I wasn’t expecting much because I had a cousin who was a Chiropractor and I had actually seen one myself for an injury in high school but had never heard anything about the Chiropractic philosophy. Still, I went to the seminar and when he began speaking about what Chiropractic was really about and how it really worked, I knew with 100% certainty that I had found my life’s work. It was a moment of total congruency and surety that only happens a few times in your life. I drove back to school that night where I was just finishing up my biology degree and said, “Hey, I’m moving to Georgia and going to Chiropractic school.” The Chiropractic philosophy became “my why”. It is the reason that I knew with such certainty that Chiropractic held the path for my life, that it was my passion. It is still the reason that I get up each day and work toward improving the patient experience in all Chiropractic offices. The Chiropractic philosophy is the reason behind everything we do in our profession, so isn’t it about time that we all remember why we became Chiropractors in the first place?
Care Plan Compliance built into Genesis Chiropractic Software

Care Plan Compliance can be Increased for Your Patients Automatically Care plan compliance – Do your patients comply with their care plan? What happens when your patients start to miss their visits? Are you notified? Do your care plans automate patient reminders? Discover how to automate your patient’s care plan with this 30 minute webinar. Learn more about our care plans and how you can more effectively utilize them and all of their features. Please fill out the form below and the video will begin to play right on this page. We know it’s a lot to ask for your email address, but we promise to never sell your email to another company. Read the transcript: Jason: All right, so welcome everybody. It’s about four minutes past the hour and we’re talking Care Plan Compliance today. Jessica Pancoast, head of our training team and our help desk, is with us, here to keep me on the straight and narrow path, which she can no longer do this week anyway with an odd glance or two because we’re in separate locations which happens infrequently. So she’ll have to figure out some other way of doing it. That being said, we’ve got quite a few people today that are joining us. We’re going to start sharing screens right now and we’re going to get kicked off. So because so Jasony people are with us today and almost as always, please…what do we have here? You’re going to have to chat in questions and please, you’re welcome to do so. We still have a discrepancy of about six people, Jess, that are in the web portion of it but not in the audio portion. Jessica: All right. I’ll send another message while you start sharing your screen. Jason: Awesome. Thank you so much. A patient walks through your door. Maybe they’ve never heard of the type of treatment that you’re going to propose and they’re not necessarily up on, you know, what they can do to help themselves get better. They’ve been on medications forever. They want to make better choices. They’ve never thought about health care costs being what they’re proposed. When you see them, they’ve only paid some copays throughout the year and the drugs always seem like they were so worth it, but they don’t feel right and they’ve never felt right and what you’re telling them to do is a complete and total deviation of what they’ve been told their entire lives constitutes health care. Today we’re talking about that big change that needs to take place, how patients perceive it, how often they need to be talked about to…how often they need the reminder, I should say, of how important the commitment they made is, and if they don’t do it all, that they’re not going to see the results. You might be asking yourself, “Well, I really just want to see a care plan that helps me with the finances.” We’ve actually gone over the financial aspect of care plans in this forum before. We’ve created those webinar links and they’re available. We can send them to you, you know, send us some feedback at the end of them if you’re struggling to find them. We will make sure we email out those links to the webinars we’ve done in the past about the financial portion of it. But today we’re talking about those patients that, they were committed at the time they walked through the door, they went in for a report of findings, they signed up for our care plan, and they knew it. Intellectually it made sense to them, academically it made sense to them. They committed to a care plan of x number of visits, but it’s a complete and total lifestyle change. Everyone here knows that they need to be sold again. They need reminders. What types of reminders are we talking about today? Today we’re talking about those reminders both in and out of the office. We’re talking about automating those reminders, we’re talking about reminding them of the commitment that they made, we’re talking today about how you can use a system to prompt you and your staff to make those connections. We know that not every single patient will stay a patient for life, but we can do whatever possible to make that number as large as it can possibly be. And without these reminders, we found that practices have…not all of them, but a lot of them have struggled to get the results that they’re looking for. So I want to make sure that everyone viewing today knows it’s available to them. A patient comes through the door…let me move this over here and we’ll start back from the beginning…for their first appointment. Their first appointment, you can set up all sorts of reminders. Let’s make sure they get calls, text messages, emails about the appointment. That’s the first set of reminders that we can talk about here. And I’ll just bring up one example of a third party carrier…and we talked about this last time…that we’re really pleased with and we’ve got a lot of good feedback on and that’s Zingit. Zingit reminder call, we have a lot of other options, but this is one of the premier ways that you can use to keep in touch with a patient, reminding them of a visit. However, is it just reminding them of a visit that we want to do or is there more? So today there’s also now SMS marketing that they’re offering. So if you’re using us right now or you’re considering using us as a platform to meet your practice’s needs, we want to talk about reminders that not only are targeted at letting them know, “Hey, you committed to a visit,” but why they’ve committed to a visit. We don’t offer this ourselves as a technology platform, Vericle, but what we do offer is the access to get information. How is it
Your Dream Practice Starts With a Plan
We’ve talked about using cutting edge Chiropractic software to break down, quantify, and improve the patient experience. We’ve even talked about your “Big Why”, your reason for doing what you do, your one big goal. Now we’re are going to talk about how you get there, your roadmap to your Big Why. One of the first things we do when we are preparing a new practice to utilize our chiropractic software is what we call the “Dream Practice Analysis”. When we are doing this practice analysis, we have our doctors take a conscious look at their goals and think about what they really want in both their practice and their lives. We do this because everything must begin with the “Why”. There is a quote by Eisenhower that says, “To plan is nothing but planning is everything.” This means that although things may not follow your plan exactly, just the simple process of planning itself is powerful. Nowhere is this more true than in planning your future and the future of your Chiropractic practice. By laying out your goals, you go through the process of internalizing what you truly want over and over again. This will change your history. There is one more quote that I think illustrates this point so clearly. “If you don’t know where you’re going, any road can take you there.” This means that if you don’t have a goal, it doesn’t matter what you do because you have no end in mind. Knowing what your goals are keeps you true to yourself and motivates you to keep moving toward your dream practice. Writing down your goals and keeping them where you can read them and internalize them on at least a weekly basis is a reminder to you of why you are doing the things you do each day, even when you may feel tired or start to forget their purpose. Just like our patients can start to forget the benefits of Chiropractic in their lives and drop off from care, we as doctors and practice owners can begin to forget the benefits of utilizing our Chiropractic software and practice management techniques. And, when we let them fall to the wayside, our practice and our patients suffer. By having a plan and beginning with the end in mind, we can avoid these pitfalls. Start by setting out your goals. What do you want from your practice and from your life? What type of care do you want to give your patients? Who do you want to be to your patients and to your family? What do you want your tombstone to say? Ask yourself these questions, picture your dream life, and write down your goals, clearly and in detail. Everything, including your dream practice starts with a plan.
How to Increase Collections for Your Chiropractic Practice

Increase Collections with Your Provider Workbench Increase Collections from insurance companies by watching this 35 minute webinar. Learn how to increase your insurance collections by getting every claim paid in full and on-time. Your provider workbench lists every claim that needs your attention and once you provide the missing information, they get re-submitted and get paid. It’s much easier than trying to determine what needs to be done from a list of claims in a report. Watch the webinar immediately right on this page by filling out your name and email address. We know it’s a lot to ask for your email address and we promise not to ever sell it to another company. Read the transcript: Jason: So, we’ll get started here in just a minute. During the holiday season, Jess, just to kinda kick off this conversation. I probably had more conversations with our providers, our actual customers than I had maybe the previous three or four months because we’re covering so much. And patient volumes were down, so you had time to actually look at collections. And I think most were just saying, “Oh, we’re doing fairly well. I’d just like to see if we can do better.” But then there was one provider who had a conversation with some other of his trusted peers. And they’re an in-house provider in Texas, and by in-house just for anyone listening in, I simply mean that our billing team isn’t doing the follow-up and the posting. They’re doing that in their own office and frankly they know what they’re doing. They’re not an office that needs a lot of direction. They got some top notch people. And they were asking me, you know, about the workbench and I said, “Well, you’ve got an issue with yours and I’ll tie this into our topic here in just a second.” Their office has been so used to following up on claims a certain way that they would print lists of claims, put them on their Excel spreadsheets and then organize them how they’re used to for years and years and years. And they’ve got 20 years of experience so they knew what they were doing. And so the results were okay. They weren’t spectacular but they were okay. And because I said to him, “Listen, I’m really worried about your collections right now because I see that your workbench claims are so high.” And he said, well, for anonymity’s sake, I’ll just call her Jessica. Jessica, you know, was on the call and said, “Oh, I just don’t do it that way.” And so today, we’re gonna talk about what way people use our system to follow-up on claims and what best practices are. Because Jessica is an expert. She’s a billing expert. She knows more than I’ll ever know about medical billing. She cared about the practice, she was engaged. Jessica was doing the right thing, it’s just that nobody knew about it. And so I wanted to help Jessica accomplish her goals but also give the practice on her some piece of mind as to how to check up on Jessica should something go wrong. Because Jessica could win the lottery, Jessica might have to quit and move somewhere else, you know, there are lots of things that can happen. And so today, we’re gonna change our focus to not necessarily billing perforJasonce, per se, but the thing that helps you achieve billing perforJasonce and that is the tool in our system that helps identify claims that need an action. That action can vary and we’re gonna talk about what type of actions, you know, can be done. But more importantly, what the methodology is to choose and identify those claims that need follow up. And so that’s how we’re gonna spend this first 15 to 20 minutes of today’s time together. And then after that, we’re gonna open it up to any questions that anybody has regarding this topic or any other topic. So to do that, we’re actually gonna jump right into this topic and talk about measuring. We’ve done that here before and we’re gonna start off the same way. I’m gonna blow this up, Jess, to make it really easy for our viewers/listeners, webinar participants to see this. And I’m gonna start by focusing really largely on our dashboard. We’ve gone over this before but we’re gonna focus on a few numbers. Our 32,000 is our total outstanding accounts receivable. Those are the insurance charges that have either just been submitted or I don’t care if they were submitted ten years ago. If they still have a balance on them they’re gonna show show up here. Then we break those numbers down into buckets, 26,000, 4,600, and zero. I’ve talked about this on this program before but we like to measure how long it takes for a practice to get paid. If that practice is getting paid in 30 days, everything is great. If that practice is getting paid in 30 days, everything is great. That practice is not getting paid in 30 days and we have our 120-day bucket, meaning those charges, you know, our date of service from over 120 days ago, we get worried. Not just a little worried, we know that the likelihood of collecting on those claims goes way, way down. So today, we’re gonna talk about how to address the total outstanding backlogs that comprises an accounts receivable of 32,419. When I was on the phone with our hypothetical, Jessica, who is a real person in Texas, I asked her the question. I wish you could have been on this phone call, it was great because her answer made a lot of sense and I’d like to move our discussion and look at those particular claims. I asked her, “Well, how do you know which claims are gonna follow up on?” She goes, “I always work the hardest ones first.” That’s surprising, right? I can see the