Using Software In Your Chiropractic Office

Looking to start your own practice in chiropractic care can be intimidating. With booking, billing, marketing, and all the ins-and-outs of running a business, it’s no wonder the thought overwhelms you. There are tricks to overcoming the giant that is starting your own chiropractic business. The basics are specializing, focusing on your patients, and becoming more efficient. By implementing these five tips for running a successful chiropractic business, you can start your road to success. Center Your Chiropractic Business Around Your Strengths All chiropractic practices feel drawn to a certain specialty. For example, some opt to work in nervous system health, car accident therapy, or sports injury. Chances are you find a specific avenue of chiropractic care attractive. It’s important to focus your efforts into one specific arena. This gives your patients focused, intensive care with real results. As your patients continue to see improvement, the testimonials will speak for themselves. Soon enough, word of mouth alone will make you the authority in your local area. Utilize Social Media By offering value to your customers via social media, you become the authority and go-to chiropractor. When they see just how knowledgeable you are, they won’t hesitate to book an appointment. Find Your Target Audience Take time to research what your target audience is really looking for. This information will help you effectively market your services to future patients. This is essential for social media success. Go Beyond Graduation Graduating as a Doctor of Chiropractic is a huge achievement. But, don’t stop there. Investing in post-graduate education can help you advance your chiropractic career. It allows you can hone your craft and offer patients the optimal care. Eventually, you can start charging more for your expertise. Don’t Focus On the Profits If your focus is money, you’ll miss the opportunity to create the real foundation of a good chiropractic business. Instead of striving to make money, work to truly help others. Focusing on providing value to your customers will build patient relationships. You’ll create consistent patients who trust you. This is an investment in one of the number one marketing tools: word of mouth. Clean Up Lagging Areas Don’t work harder, work smarter. Sometimes, being more productive just means being more efficient. Whether that’s a more efficient billing software or better booking practices, invest in efficient technology. This will make you more productive in your chiropractic office. Start Your Practice With Confidence Offering true value to your customers and investing in your patient relationships is the first step to building a chiropractic business. Once you’ve established that firm foundation you can focus on enhancing your business. This means marketing, post-graduate education, and investing in technologies. All of these will enhance productivity and can help you truly scale your chiropractic business. To truly focus on building the foundation, you need to invest in technologies that will allow you to focus on what you do best: building relationships and helping patients. Genesis Chiropractic Software can simplify your chiropractic business by providing an all-in-one technology to serve your practice needs.

How Much Should My Ad Budget Be?

Let’s start by managing your expectations right now.  Because the most common ad budgeting mistake is… Expecting to spend $200 and get 20 new patients.  What that’s also saying is “I want to spend $200 on ads and make $20,000 in new patient revenue.” Well who doesn’t want to do that?  It’s just not realistic.  I know you’ve seen this type of “claim” on your newsfeed.  We packed this chiropractors office with 67 “new patient opportunities” on only $67 in ad spend. Do you really believe it?  It’s certainly easy to get sucked into the hype of it. And maybe it happened once for someone… but come on… you know better. So how much should you budget to get the result you want?  And this math is strictly for the chiropractic profession.  We have a HUGE advantage with our case fees and “pain” niche. You should be willing to spend $200 in ad spend to get ONE new patient.  And some chiropractors will cringe when they see that number.  But are you willing to spend $200 to get a patient that is worth $2,000 (not counting any referrals they send you)?  I’ll spend that all day.  We are extremely spoiled in our profession. And when you follow the chiropractic marketing “funnels” that I’ve laid out in previous posts you’ll see that over time your ad spend will go even further.  But you have to be ready to start at the lower end of ROI. So why do so many chiropractors spend $200 or more on ad spend and NOT GET NEW PATIENTS? I could go on for days answering this question.  But I’ll give you the short answers and bullet points. You don’t understand your prospect and what they really want.  Spend time asking your current patients what is causing them to lay awake at night.  They will tell you EXACTLY what to put in your ads, landing pages, seminars, workshops etc. You don’t test ads and your conversion process long enough.  I see people running an ad and spending $12 without getting a new patient and they ask what’s wrong with the ad.  Nothing may be wrong with the ad.  Your prospects have to go through a buying sequence of their own.  If the ad is new and they’ve never seen you before or chiropractic for kids or headaches is new to them… they need more info and more time to process that info before they call your office. You don’t retarget the people that have engaged with your ad and keep showing them the “front end” ad.  When someone engages your ad you want to start showing them a different set of ads that are kinda like a follow up to the first ad.  This is your opportunity to walk them down a path of what they can expect if they come into your office. You get shiny object syndrome and start running ads like your competitor just because you see them running ads.  That doesn’t mean they are having any better success than you are. Different parts of your entire conversion process may be jacked.  The process may go something like this. Click ad (is it clear you want them too?)…Read article or watch video (do you have a clear call to action of what you want them to do now? Call your office? Schedule online? Tell them what to do.)Answer phone and actually schedule new patient.  You really should listen to your staff answer the phone.  I’ve seen and heard so many receptionists do a great job of answering questions on the phone only to NEVER ask them to schedule an appointment.  Their entire job is to schedule appointments.  Make it clear to them. Okay… so that’s the long version of how much you should be budgeting to get new patients from the internet.  But you need to understand the entire process so you can manage your expectations.  Once you do that you will have much greater success and see a nice ROI. If you’re not willing to do it all yourself please find someone and outsource it so you can continue to grow your practice.  The inter webs isn’t going away anytime soon.  

Part 2: Why Your Facebook Ads Aren’t Working

Why Your Ads Aren’t Converting – Part 2 I recently wrote a post about why your Facebook and other online ads aren’t “converting” from clicks into customers. And as I go back thru the set up of my own ads I realize there’s something more that goes into the conversion process that the vast majority never even address. So this probably should be part 1… but here we are. Read the rest of this post… then go back and read part 1 and you’ll be all set. So outside of everything from the previous post… Why aren’t your ads converting? You don’t understand your customer. The vast majority of chiropractors understand the body and how it works. They understand how they address different pain issues in their office. They understand how to find subluxations and how to adjust (most really need more skills in this area but that’s for another day) You even understand how to adapt your protocols when someone isn’t responding like you want. But you don’t really understand the patient when they are still a prospect and what they really want. So you need to dig really deep into who your patient is… and what they really want. And how do you do that? LISTEN! Listen to what they are saying to you. When it comes to pain we all know they want to get out of pain. That’s the no brainer. But dig deeper into why they want to get out of pain. One of my friends does a fantastic job with knee pain. And when I watch the video testimonials he produces I listen to what the patients say it starts to give you clues about what you can use in your marketing to really draw them in to see your message. “I want to be able to dance again.” “I want to be able to climb stairs without pain.” “I want to be able to walk my dog around the block again.” One women wanted to go on a cruise with her husband but he didn’t want to go unless she could walk around with him on the cruise and excursions. So she wanted out of pain so that she could walk normally and climb stairs. Now take that and use that in your marketing. Ask your prospects what they really want and the talk about the things that they really want in your entire marketing message from ad to landing page to retargeting. After you have your message dialed in to what they want… you need to focus on WHO wants it. Most chiropractors (and their “marketers”) try to market their message to everyone. And keep in mind that when it comes to paid ads… Facebook, YouTube, Google, Twitter, Instagram, and every other platform shows your message to who you tell them to show it to. That’s their only job. It’s your job to tell them the right people and then of course it’s your job to convert them into appointments and paying patients. So make sure you know EXACTLY who you want to talk to. Going back to the knee pain doc friend of mine. We only show his message to people that are over 40 years old. Sure there’s people under 40 that have knee pain… but after testing the audience we know that that HIGH percentage of people that schedule appointments and pay cash are over 40. So take some time and put together a real good new patient avatar for EVERY niche that you market for. Don’t think that each one is the same. Start with one and test and get it converting. Now scale it and move on to another niche. Drop a comment if you have questions.

Why Your Facebook Ads Aren’t Working

Chiropractors are spending 1,000’s and 1,000’s of dollars on Facebook ads and marketing. Yet the vast majority of conversations in chiropractic Facebook groups is “how can I get this ad to convert”. So my question is… Is it really the ad? Or are you not following the rules of what it really takes to get a new patient to call and come into your office? I’m going to say it’s the latter. In a previous post I shared “The Perfect Chiropractic Ad Strategy”. And if you follow it you will have great success. But too many chiropractors think the ad strategy is a snapshot in time. You must take into account the entire buying/deciding process that your prospective patient goes through before making the decision to call you. So here’s the process so you can see where you’re dropping the ball… because it’s not the prospect… and it’s certainly not “bad leads” which I’ve heard way to many times. And keep in mind this is only a linear process and there’s no way I can paint the entire picture for you… but you’ll get the point and your process will improve. I’ll start with the process that someone may go through for something like back pain. Most people realize that chiropractic can help with back pain. Prospect sees your back pain ad. If they have back pain it may catch their attention. If you’re doing a “$27 Coupon” they may even click on the ad. If you’re driving them to a piece of content “3 Ways To Overcome Back Pain Without Medications or Surgery” (which I recommend here)… they may click over to the content. But maybe they have back pain that comes and goes and the day they see your ad their back pain is only a 2 out of 10 pain level. They’re not really motivated to click a link or take an offer. So you have to continue showing your ad to that person until they are at a higher pain level that drives them to take action. More pain… typically more action. If someone is a 7 out of 10 pain level they are much more likely to click a link or take an offer. So let’s say they’ve seen the ad… they’re motivated enough to click the link… they’ve read the content that explains the problem and solution… now what? They may believe what you’ve written (or said in a video)… but they’re skeptical. Because you’re not the first person that has promised them back pain relief. Everyday the mainstream media shows them pain relief in the form of a lotion, potion or pill. Their medical doctor is prescribing something even stronger by pill or injection. And then there’s the recommendation for surgery to cut out their “problem.” So why in the hell would they believe your nicely written article about chiropractic and back pain? What would make them see it and believe that you’re going to be different than all the other commercials and doctors that have lied to them to this point? Now they research. Not so much the chiropractic part… but more the CHIROPRACTOR part. They go online and start looking at your reviews across multiple platforms. They look at Facebook, Google, Yelp (like them or not), they ask their friends. They research you to see what other people are saying. They want something to prove you are a douche so that they don’t have to call you. So you must build your reputation with great online reviews… and then you must market your reputation. If you’re not getting several new reviews online EVERY WEEK… you’re hurting yourself. Prospects want to see recent and relevant reviews. So they clicked the ad… they read your article… they got skeptical… they researched YOU… now what? Relationship and Social Proof! If you really want to get in the game of Facebook ads and other paid advertising you have to think longer term. To many chiropractors quit way too early. We know the pain may go away temporarily but unless they correct the problem it will keep returning. So you need to keep showing up with your marketing until they take action. You need to continue with online reviews and you need to keep showing up with the ongoing content that I mention in “The Perfect Chiropractic Ad Strategy”. You have to build your relationship with them over time and you have to show up when the say enough is enough. And everyone hits that point at a different time. Simply employ this strategy with each niche you want to go after and you will never have a problem with new patients. And better yet… these new patients convert at a much higher level that coupon grabbers. They already know, like and trust you because of your marketing. They have seen you in action and they’re ready to commit.  

The Perfect Chiropractic Ad Campaign Strategy

That’s a pretty dang loaded title right there. Is there really such a thing as the perfect ad campaign strategy? Well nothing is perfect… but this is REALLY close. And I know you’re curious about what it is because I get emails and Facebook messages all the time about with this very question. So let’s dig in. And remember the one key word I’m really talking about right here… STRATEGY! The strategy is more important than the ad campaign or the ad network. And I’ll make mention of this right now so it’s out of the way. If you are ONLY running Facebook ads and putting all your eggs in one basket… you’re making a giant mistake. Facebook can be a fantastic network to run ads on for your chiropractic office. But they are a changin’. Facebook is putting more attention back into their user experience. They want their users to enjoy being on the platform again without being inundated with ads. And because of this they’ve met their max ad load. That means they don’t want to cram more ads into your newsfeed/timeline because Facebook users are getting pissed. So ad prices will go up and ad guidelines are getting more strict. ESPECIALLY in the healthcare field. You can’t say some of the things you used to say… they are censoring us. So diversify. Look into Google Display Network (GDN) and YouTube. Drop a comment or shoot me an email if you want to know where to learn these ad networks from the pros that spend millions a month on them. Sooo… back to this perfect strategy that works on any network you choose. It starts with the first click or interaction with cold traffic. It can be a click on a Facebook ad, GDN ad, YouTube Ad etc. It can also be a like, comment, video view etc on a post. Right now my favorite is getting the click over to the website (primarily for GDN). Once I get the click I send them to a well written piece of content that explains EVERYTHING about what they came for. For example… the ad might be “3 Foods That Trigger Migraines and Make Them Last Longer”. Then in that blog post I will explain exactly that… AND… I will go on and talk about how a subluxation can cause migraines and well and it may be the root cause. Then of course you offer your call to action to get them to call your office for an appointment. And here’s one of the most common mistakes I see right now. People using the “squeeze page” to try and capture an email address in trade for the “3 secrets” ebook/report. It used be a lot greater value to have that email so you can follow up with your new prospect to try and get them to take action. The cash is in the follow up right? Yes… and when I got started with direct response marketing I did it thru good old fashioned USPS mail. And it would still work today better than I see some people LOL. But today you have something called a “pixel”. And with this pixel you can follow up with your website/blog/report visitor with retargeting ads ALL OVER THE INTERNET. And you can follow up in some really cool ways. That’s a topic for another post entirely so keep an eye on this blog. So get the click to your valuable and 100% transparent piece of content that reveals everything they need to know and what they need to do next to solve their problem. And then follow up with retargeting. And this is where I come in with click, engagement and video ads of social proof. There are two kinds of social proof that I like to use. #1… you and your patient in the view and they share their story about how bad they were when they came in… and how fantastic they are now. Pretty straight forward. #2… Daily 1-2 minute treatment style videos that turn into a testimonial and social proof. It’s simply you checking and adjusting patients. You have a conversation about “Mary” while you’re working on her. “Hey it’s Dr. Uhrmacher here. I’m here with Mary. Mary first started coming in to see us for migraines. She struggled for about 6 years before find us for chiropractic care. She had tried medications and even had some injections in her neck to get rid of the pain. Some of those worked for a day or two but she kept getting migraines about 3x a month. When she came in we found a subluxation in her upper neck that was causing irritation of the nerves and causing the migraines. We started working on that area and it’s been quite awhile since she’s had a migraine. Do you know how long it’s been?” Mary – “It’s been about 4 months”. You – “That’s awesome to hear. So if you are struggling with migraines or headaches… or know someone that is… please give us a call to schedule your appointment.” It’s that simple. And you record and publish AT LEAST ONE EVERY DAY! Then you show those as retargeting ads to the people that clicked over to your initial post/report. And that’s it. Get the click to great content… then retarget with social proof. You never know when someones “pain/why” becomes great enough that they will take action and call you. Everyone is different. I will put together some future posts to go deeper on the content, retargeting, the offer and more.  

Get New Patients From This Viral Marketing Strategy

[Man I think you’re going to love this post about how to get more new patients from this viral strategy. In the last post I discussed using “in house” giveaways to increase engagement on your Facebook ads. When you increase engagement it does multiple things that include… increasing “social proof”, decreasing ad costs, and increasing your reach from your current patients. You can read the entire post by clicking here. Today I’m going to piggy back on that post… BUT… this will go deeper into getting new patients and reach with a viral component. This isn’t dependent on your current patients or “in house” marketing. It can actually take on a life of it’s own and reach people in your community that typically wouldn’t engage with your posts or content. This strategy gets you in front of people that have no idea how chiropractic can impact their family beyond back pain and neck pain. So if that’s important to you… keep reading and be ready to take some action. The vast majority of people don’t “want” to focus on their health. I think it’s human nature to look for the easy path, and that’s why most people choose the pill over the healthy lifestyle (that includes chiropractic). But people love games and challenges… and they love winning stuff. So if you can meet them where they are and then start to show them solutions to their health problems, create value for them, and build relationships with them… then you will get new patients that never would have engaged with you before. And this is one of my favorite ways to do it. Giveaways! But not just any giveaway. Do GOOD giveaways! And do giveaways that don’t necessarily involve you or your “product”. Here’s the mistake I see people make when it comes to giveaways. They try and giveaway their own product or service. But people see right through that because it’s tied to you and people don’t feel like it’s much of a prize to get a new patient appointment. LOL And I think most chiropractors don’t want to pony up for a decent giveaway prize because they see it as an expense vs a marketing investment in their practice. When you do GOOD giveaways it far outweighs the “expense” you put into it. So let me give you an example of what I would do as a giveaway for a chiropractic practice and then I’ll finish up with the details on why this strategy absolutely KILLS IT! I would get a nice bundle of gifts from local businesses that people really love. And you can keep it “health” related so that it’s still relevant to you. An example would be a 60 minute massage (from someone other than you), coupled with a 2 month membership to a food delivery service like Green Chef (it’s organic), and bundle those on top of 3 month membership to a local gym. You’ll end up with a great prize worth a few hundred bucks that people love. So why does this type of giveaway work? #1… It’s a GOOD FREAKING GIFT! You want good results? Use good giveaway gifts. The number one mistake I see is someone trying to be a tight ass and use cheap gifts that don’t get your prospects attention and fewer people are willing to share in return for additional entries. #2… it’s a gift that people love and are willing to share with others so that you can get the viral effect. You get others sharing your giveaway and that builds your list, subscribers and followers. Note: you should still use paid traffic to amplify this strategy. #3… The people that are sharing have identified themselves as someone who is interested in doing something about their health. You don’t know what level or step they are in but they’ve raised their hand. Now it’s your job to build the relationship with them to show how you can help. Now let’s wrap this up. Giveaway software definitely makes this job easier and streamlined for you. I personally use this software to set up my giveaways. It’s easy to set up… easy to use… it’s super affordable… and it keeps score for you. All you have to do is follow the prompts and share the link they give you. Then when the giveaway has ended you simple click a button and the software draws the winner for you. It even keeps track of people trying to “game” the giveaway and kicks them out. I’ve use a handful of different software and this one is hands down my favorite. I will come back with another blog post with some really specific gifts to use as giveaways in particular niches to build an athlete practice… wellness practice or pediatric practice. You know… just the holy grail niches ;-). If you have questions or need help with the software hit me up.

TCP Talks Virtual Summits

Hello from The Chiropractic Philanthropist & TCP Talks Virtual Summits! I’m sure you’ve been wondering about the details regarding the upcoming massive Virtual Summit. Well, wonder no longer. Here are the details: Please follow this link to the online scheduler and select a time that suits you. It would be greatly appreciated if you could forward to my attention: Personal/Professional Bio (50 words max please) Headshot Your “Title/Subject Line” TCP Talks Virtual Summit Interview Flow & Details: Click here. Helpful links: Great Practices & Talks Tips Talks Virtual Summit Doctor Registration Page Talks Virtual Summit Online Dashboard Thank you again for helping to bring Chiropractic to the World. I’m excited for our conversation! — Dr. Ed Osburn  

How to Build a Huge Chiropractic Practice with Dr. Stephen Franson!

chiropractic success principles

Dr. Stephen Franson has not only built a huge, wellness based Chiropractic practice, but he’s also helped dozens of Chiropractors to do the same thing.  He has studied the process of building successful practices and teaches it to Chiropractors from around the globe. Dr. Franson is the founder of The Remarkable Practice where he shares his research and strategies.  In this interview he will tell you all about the lifecycle of his practice (a 1,000 visit per week office), and how he closed the “side doors” on his office and converts most of his corrective care patients to longterm family wellness plans. Check out this quick video interview below, and then leave us a comment!   For more info on The Remarkable Practice Click Here  

Dr. Allen Miner, Wellness Radio Expert!

chiropractic radio show

Have you ever wanted to know “How To Start Your Own Radio Show”? Genesis Chiropractic Software brings you Dr. Allen Miner, host of Albuquerque’s number 1 wellness radio show “An Ounce of Prevention”!  Dr. Allen Miner will show you exactly what you need to do to start your very own radio show today!  Click Here Now To Get Instant Access To The Entire Interview! “When you have your own radio show, you are speaking to a captive audience.  People who are driving are less distracted by their cell phone, text messages, email, chores, and all these other things flying at them.  They are focused on the road, and listening to the radio, that’s it.  There’s no better way to share your message than through the radio!”  –  Dr. Allen Miner Dr. Allen Miner is a very successful chiropractor in Albuquerque NM.  He has built not only 1, but 4 successful chiropractic clinics by harnessing the power of RADIO!  He has generated thousands of patients, and millions of dollars, through the years, with his very successful radio show “An Ounce of Prevention”.   …And now he is sharing exactly how YOU can become a Wellness Radio Expert too in this 100% free webinar!  If you have ever thought about doing your own radio show, or if it just sounds like something you would be interested in… Click Here Now To Get Instant Access To the Entire Interview!  

Facebook Made Simple with Dr. Matthew Loop and Genesis Chiropractic Software!

Dr. Matt Loop Chiropractic social media expert

After watching the majority of fellow chiropractors use Facebook haphazardly, while making things more complicated than they need to be, I felt compelled to offer some guidance. A handful of doctors are harnessing the enormous social network the right way to become famous locally, create surges of website traffic, and attract a swarm of new patient referrals. Here are a few tips to jump-start your Facebook practice marketing in the right direction:  Be empathetic with your friends, fans, and audience Chiropractors really need to put themselves in the position of other friends on Facebook. You cannot dominate the conversation and expect to build strong relationships. It’s important to listen to what others have to say first, then respond appropriately. You can provide user feedback by “liking” status updates, using the Facebook share button, or by commenting on a friends post. Spend a few minutes each day doing each thing mentioned. The news feed makes it easy for you to make this happen. Be warned… the quantity of feedback / value you offer is directly proportional to the credibility, trust, and liking your create with your Facebook friends and fans.  Use the Appropriate Etiquette Here’s the deal. When other users accept your friend invitation, it doesn’t automatically give you the right to spray links to your website on their wall. That’s not what people are looking for. This makes you look stupid and isn’t polite. Secondly, don’t throw your links in messages when you send a friend request. It’s more annoying than anything else and your acceptance rate will be minimal to zero. People can sense your true intentions.  Don’t Alienate your Friends / Fans, Engage them: Realize that people on your list are not the same. Not everyone thinks health is a top priority. Don’t always post the same type of content. Mix it up with quotes, open-ended questions, and jokes. Show a human side that makes you appear genuine and real.  Never Assume Others Want to Be in Your Group Don’t automatically add people to groups that you create. That will get you in trouble quick. This was one of Facebook’s bonehead ideas, to let other people just ad anyone to groups. Always get permission first before adding others. Invite them and let them make their own choice.  Get a custom Facebook Fan Page Built The first thing to do is to create a Facebook business page, also called a fan page. You can go to Facebook.com/pages to do this. You’ll want to have a custom fan page created that looks professional. This particular page is where visitors will land when they initially see you. The goal of this unique page is a couple things. First, you want to get the Facebook user to “like” your fan page. Next, you must provide an ethical bribe so the user offers-up their contact info (name / email) to you. I would definitely recommend that you get a professionally done video with your Facebook fan page. It ads a WOW factor and separates you from the rest of local doctors. There’s an old saying that goes “you never get a second chance to make a first impression.”  Start Using Facebook Ads Of the many ways to get an avalanche of targeted local traffic to your chiropractic website, this is the fastest way. It’s literally like flipping a switch. The Facebook ads platform can be a little complicated, hence the reason I created an entire training around it. You really have to be detail specific to be successful with Facebook advertising. If you’re serious about becoming a master of Facebook Advertising WITHOUT making the expensive mistakes that most initially make, you’ll want to grab a copy of Social Media Elite. In it, you’ll discover what’s called The Ultimate Facebook Ads Marketing Blueprint. It contains all of the most effective strategies from a chiropractor that’s spent over $101,000 on this medium to date. You’ll learn which images pull clicks and traffic like gangbusters, how to attain a rock-bottom cost per click (CPC) every time, expensive mistakes 97% of chiropractors are making when using Facebook Ads, the RIGHT way to follow-up with an interested prospective patient on Facebook (most chiropractors NEVER do this), and much more… Use Facebook’s Check-in Function for Smart-Phones I absolutely adore this feature. You should have EVERY single patient that has an iPhone or Android “check-in” on Facebook from their smart-phone whenever they’re at your clinic. This gets you mass exposure quickly since all of the users friends on the social network will see where they’re at. Offer some type of incentive (if your state-board allows it) for current patients so they’re motivated to check-in at your practice for all of their friends to view. This is simple, endorsed viral traffic. Create Valuable Content that Facebook Users Feel Compelled to Share It is critically important that you provide value-driven information your Facebook audience feels compelled to share and take some form of action with. This action may include them commenting, clicking the LIKE button, or using the SHARE icon to spread the content to their friends. This is really endorsed referral traffic and the best form of visitors you could get. The people that come from this type of “attraction” marketing are high quality and are likely to select you as their chiropractor. In this article, I’ve laid-out a few important strategies you can implement today as a chiropractor so you can begin to use Facebook the correct way. This is only a small fraction of what you need to know, though. Visit my Marketing Blog:  http://DCincome.com/blog This electronic message contains information from Dr. Matthew Loop that may be privileged and confidential. The information is intended for the use of the addressee(s) only. If you are not an addressee, note that any disclosure, copying, distribution, or use of the contents of this message is prohibited. If you have received this e-mail in error, please contact the sender. As you can see, if you’re not all over the internet, and even