Building authentic relationships with your patients on social media is no longer optional—it’s a vital part of running a thriving chiropractic practice. Platforms like Facebook, Instagram, and TikTok aren’t just for brand awareness—they’re how patients decide who to trust with their health.
When done right, social media can help you:
- Retain patients by reinforcing value between visits
- Gain referrals through shared content and testimonials
- Build authority in your local community
Here are five updated tips for building patient relationships on social media in 2025:
1. Embrace Short-Form Video
While images still have their place, short-form videos (Reels, TikTok, YouTube Shorts) dominate in 2025. Patients want quick, useful, and relatable insights:
- Show a 30-second posture correction tip
- Share “behind-the-scenes” clips from your clinic
- Highlight patient success stories (with permission)
Pro tip: Add captions—most people watch on mute.
2. Share Bite-Sized, Educational Tips
Patients love actionable, easy-to-digest content. Try:
- “Quick Tip Tuesday” posts with wellness advice
- Mini checklists for desk workers, athletes, or parents
- Carousel posts that explain simple stretches or self-care routines
This makes your page share-worthy, increasing organic referrals.
3. Guide Engagement With Clear Expectations
Don’t just drop a link—tell people what they’ll get. For example:
- “Here’s a 2-minute video for moms with young kids on preventing back pain.”
- “Quick blog (3 min read) on how to avoid tech neck.”
This sets expectations and respects patients’ time, which increases clicks and engagement.
4. Use Calls to Action That Feel Personal
Instead of a generic “Like our page,” use people-first CTAs:
- “Tag a friend who sits all day and needs this stretch.”
- “Share this with someone who struggles with low back pain.”
- “Comment ‘YES’ if you want us to post a video with more tips.”
Patients respond when they feel they’re helping others.
5. Spark Interaction With Polls & Simple Questions
Engagement fuels reach. In 2025, polls and interactive stickers on Facebook and Instagram outperform text-only posts. Try:
- Poll: “Do you sit more than 6 hours a day? Yes/No”
- Quick question: “Describe how you feel after an adjustment in one word.”
- Emoji response: “Which stretch do you love most? 👍 for neck, ❤️ for back.”
Simple, low-barrier interactions keep your posts visible in feeds.
The Bottom Line
Social media is a patient relationship tool—not just an advertising platform. By providing consistent value, sparking small interactions, and showing up in a human, approachable way, you’ll stay top-of-mind and increase both retention and referrals.
👉 Next Step: Audit your clinic’s social media. Are you giving patients real value, or just promotions? Start applying these 5 tips today to strengthen your community and grow your practice.