We’ve talked about using cutting edge Chiropractic software to break down, quantify, and improve the patient experience. We’ve even talked about your “Big Why”, your reason for doing what you do, your one big goal. Now we’re are going to talk about how you get there, your roadmap to your Big Why.
One of the first things we do when we are preparing a new practice to utilize our chiropractic software is what we call the “Dream Practice Analysis”. When we are doing this practice analysis, we have our doctors take a conscious look at their goals and think about what they really want in both their practice and their lives. We do this because everything must begin with the “Why”.
There is a quote by Eisenhower that says, “To plan is nothing but planning is everything.” This means that although things may not follow your plan exactly, just the simple process of planning itself is powerful.
Nowhere is this more true than in planning your future and the future of your Chiropractic practice. By laying out your goals, you go through the process of internalizing what you truly want over and over again. This will change your history.
There is one more quote that I think illustrates this point so clearly. “If you don’t know where you’re going, any road can take you there.” This means that if you don’t have a goal, it doesn’t matter what you do because you have no end in mind.
Knowing what your goals are keeps you true to yourself and motivates you to keep moving toward your dream practice. Writing down your goals and keeping them where you can read them and internalize them on at least a weekly basis is a reminder to you of why you are doing the things you do each day, even when you may feel tired or start to forget their purpose.
Just like our patients can start to forget the benefits of Chiropractic in their lives and drop off from care, we as doctors and practice owners can begin to forget the benefits of utilizing our Chiropractic software and practice management techniques. And, when we let them fall to the wayside, our practice and our patients suffer.
By having a plan and beginning with the end in mind, we can avoid these pitfalls. Start by setting out your goals. What do you want from your practice and from your life? What type of care do you want to give your patients? Who do you want to be to your patients and to your family? What do you want your tombstone to say? Ask yourself these questions, picture your dream life, and write down your goals, clearly and in detail. Everything, including your dream practice starts with a plan.
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