Dr. Allen Miner, Wellness Radio Expert!
Have you ever wanted to know “How To Start Your Own Radio Show”? Genesis Chiropractic Software brings you Dr. Allen Miner, host of Albuquerque’s number 1 wellness radio show “An Ounce of Prevention”! Dr. Allen Miner will show you exactly what you need to do to start your very own radio show today! Click Here Now To Get Instant Access To The Entire Interview! “When you have your own radio show, you are speaking to a captive audience. People who are driving are less distracted by their cell phone, text messages, email, chores, and all these other things flying at them. They are focused on the road, and listening to the radio, that’s it. There’s no better way to share your message than through the radio!” – Dr. Allen Miner Dr. Allen Miner is a very successful chiropractor in Albuquerque NM. He has built not only 1, but 4 successful chiropractic clinics by harnessing the power of RADIO! He has generated thousands of patients, and millions of dollars, through the years, with his very successful radio show “An Ounce of Prevention”. …And now he is sharing exactly how YOU can become a Wellness Radio Expert too in this 100% free webinar! If you have ever thought about doing your own radio show, or if it just sounds like something you would be interested in… Click Here Now To Get Instant Access To the Entire Interview!
Facebook Made Simple with Dr. Matthew Loop and Genesis Chiropractic Software!
After watching the majority of fellow chiropractors use Facebook haphazardly, while making things more complicated than they need to be, I felt compelled to offer some guidance. A handful of doctors are harnessing the enormous social network the right way to become famous locally, create surges of website traffic, and attract a swarm of new patient referrals. Here are a few tips to jump-start your Facebook practice marketing in the right direction: Be empathetic with your friends, fans, and audience Chiropractors really need to put themselves in the position of other friends on Facebook. You cannot dominate the conversation and expect to build strong relationships. It’s important to listen to what others have to say first, then respond appropriately. You can provide user feedback by “liking” status updates, using the Facebook share button, or by commenting on a friends post. Spend a few minutes each day doing each thing mentioned. The news feed makes it easy for you to make this happen. Be warned… the quantity of feedback / value you offer is directly proportional to the credibility, trust, and liking your create with your Facebook friends and fans. Use the Appropriate Etiquette Here’s the deal. When other users accept your friend invitation, it doesn’t automatically give you the right to spray links to your website on their wall. That’s not what people are looking for. This makes you look stupid and isn’t polite. Secondly, don’t throw your links in messages when you send a friend request. It’s more annoying than anything else and your acceptance rate will be minimal to zero. People can sense your true intentions. Don’t Alienate your Friends / Fans, Engage them: Realize that people on your list are not the same. Not everyone thinks health is a top priority. Don’t always post the same type of content. Mix it up with quotes, open-ended questions, and jokes. Show a human side that makes you appear genuine and real. Never Assume Others Want to Be in Your Group Don’t automatically add people to groups that you create. That will get you in trouble quick. This was one of Facebook’s bonehead ideas, to let other people just ad anyone to groups. Always get permission first before adding others. Invite them and let them make their own choice. Get a custom Facebook Fan Page Built The first thing to do is to create a Facebook business page, also called a fan page. You can go to Facebook.com/pages to do this. You’ll want to have a custom fan page created that looks professional. This particular page is where visitors will land when they initially see you. The goal of this unique page is a couple things. First, you want to get the Facebook user to “like” your fan page. Next, you must provide an ethical bribe so the user offers-up their contact info (name / email) to you. I would definitely recommend that you get a professionally done video with your Facebook fan page. It ads a WOW factor and separates you from the rest of local doctors. There’s an old saying that goes “you never get a second chance to make a first impression.” Start Using Facebook Ads Of the many ways to get an avalanche of targeted local traffic to your chiropractic website, this is the fastest way. It’s literally like flipping a switch. The Facebook ads platform can be a little complicated, hence the reason I created an entire training around it. You really have to be detail specific to be successful with Facebook advertising. If you’re serious about becoming a master of Facebook Advertising WITHOUT making the expensive mistakes that most initially make, you’ll want to grab a copy of Social Media Elite. In it, you’ll discover what’s called The Ultimate Facebook Ads Marketing Blueprint. It contains all of the most effective strategies from a chiropractor that’s spent over $101,000 on this medium to date. You’ll learn which images pull clicks and traffic like gangbusters, how to attain a rock-bottom cost per click (CPC) every time, expensive mistakes 97% of chiropractors are making when using Facebook Ads, the RIGHT way to follow-up with an interested prospective patient on Facebook (most chiropractors NEVER do this), and much more… Use Facebook’s Check-in Function for Smart-Phones I absolutely adore this feature. You should have EVERY single patient that has an iPhone or Android “check-in” on Facebook from their smart-phone whenever they’re at your clinic. This gets you mass exposure quickly since all of the users friends on the social network will see where they’re at. Offer some type of incentive (if your state-board allows it) for current patients so they’re motivated to check-in at your practice for all of their friends to view. This is simple, endorsed viral traffic. Create Valuable Content that Facebook Users Feel Compelled to Share It is critically important that you provide value-driven information your Facebook audience feels compelled to share and take some form of action with. This action may include them commenting, clicking the LIKE button, or using the SHARE icon to spread the content to their friends. This is really endorsed referral traffic and the best form of visitors you could get. The people that come from this type of “attraction” marketing are high quality and are likely to select you as their chiropractor. In this article, I’ve laid-out a few important strategies you can implement today as a chiropractor so you can begin to use Facebook the correct way. This is only a small fraction of what you need to know, though. Visit my Marketing Blog: http://DCincome.com/blog This electronic message contains information from Dr. Matthew Loop that may be privileged and confidential. The information is intended for the use of the addressee(s) only. If you are not an addressee, note that any disclosure, copying, distribution, or use of the contents of this message is prohibited. If you have received this e-mail in error, please contact the sender. As you can see, if you’re not all over the internet, and even
Improve Profitability With SMART Marketing Plans
Building your chiropractic dream practice will greatly depend on how well you market your services. The hard part will be figuring out just which marketing activities will produce the desired results of attracting new patients and retaining existing ones without breaking the bank or taking up too much of your time. Regardless of your chiropractic marketing expertise, the best laid out plans will fail if you can’t find the time and discipline to follow through on them. It’s also important to set realistic goals that are ambitious enough to motivate you without overwhelming you into paralysis. Ideally, you should be able to use your marketing activities as patient relationship building tool to improve the profitability of your chiropractic clinic through increased patient flow. Measuring your success and ROI, however, will require a SMART marketing plan that complements your general business plan. And just like your chiropractic business plan, it should consist of specific, measurable, attainable, relevant, and time based goals that you will need to iterate each month until you achieve them. For example, if you want to improve your chiropractic billing performance to increase your monthly income by $900 you would also need to improve your Patient Visit Average (PVA). As such you could tie your chiropractic marketing goal to this specific business goal and quantify it with 30 new patients gained from all combined marketing activities, or 30 rescheduled no-shows resulting from a successful email campaign to drive up your PVA. Needless to say, you will need to have the necessary framework in place to measure the results, such as asking new patients how they heard about your chiropractic clinic on their intake form, and tracking monthly no-shows as well as billing performance with your Genesis chiropractic software. If you end up falling short of your goals of increasing revenue and/or of attracting 30 new patients through your combined chiropractic marketing efforts at the end of the month, you will need to evaluate which of your activities worked and which did not produce any results, then create a new chiropractic SMART plan for the following month. Here are 5 SMART chiropractic marketing goals you should focus on: S: Attain a specific number of new fans on facebook, twitter, and/or any other social media account M: Achieve a measurable increase in monthly traffic to your chiropractic website (e.g. from 1,000 unique visitors to $1,500) A: Expect attainable results from chiropractic social media efforts (e.g. 30 new patients/month) R: Post relevant blog articles on chiropractic treatments and appropriate healthy lifestyle tips for your chiropractic patient personas T: Track time based numbers (e.g. number of monthly no-shows & monthly chiropractic billing performance with Genesis chiropractic software) and plan marketing activities for each month based on goals on previous months’ results Last but not least, you should also assess any monthly chiropractic marketing expenses for website maintenance, advertising as well as other marketing efforts to determine your actual ROI. Since marketing is a testing game you will need to adjust your monthly goals in accordance with the results you are producing.
5 Social Media Tips for Building Stronger Patient Relationships in 2025
Building authentic relationships with your patients on social media is no longer optional—it’s a vital part of running a thriving chiropractic practice. Platforms like Facebook, Instagram, and TikTok aren’t just for brand awareness—they’re how patients decide who to trust with their health. When done right, social media can help you: Retain patients by reinforcing value between visits Gain referrals through shared content and testimonials Build authority in your local community Here are five updated tips for building patient relationships on social media in 2025: 1. Embrace Short-Form Video While images still have their place, short-form videos (Reels, TikTok, YouTube Shorts) dominate in 2025. Patients want quick, useful, and relatable insights: Show a 30-second posture correction tip Share “behind-the-scenes” clips from your clinic Highlight patient success stories (with permission) Pro tip: Add captions—most people watch on mute. 2. Share Bite-Sized, Educational Tips Patients love actionable, easy-to-digest content. Try: “Quick Tip Tuesday” posts with wellness advice Mini checklists for desk workers, athletes, or parents Carousel posts that explain simple stretches or self-care routines This makes your page share-worthy, increasing organic referrals. 3. Guide Engagement With Clear Expectations Don’t just drop a link—tell people what they’ll get. For example: “Here’s a 2-minute video for moms with young kids on preventing back pain.” “Quick blog (3 min read) on how to avoid tech neck.” This sets expectations and respects patients’ time, which increases clicks and engagement. 4. Use Calls to Action That Feel Personal Instead of a generic “Like our page,” use people-first CTAs: “Tag a friend who sits all day and needs this stretch.” “Share this with someone who struggles with low back pain.” “Comment ‘YES’ if you want us to post a video with more tips.” Patients respond when they feel they’re helping others. 5. Spark Interaction With Polls & Simple Questions Engagement fuels reach. In 2025, polls and interactive stickers on Facebook and Instagram outperform text-only posts. Try: Poll: “Do you sit more than 6 hours a day? Yes/No” Quick question: “Describe how you feel after an adjustment in one word.” Emoji response: “Which stretch do you love most? 👍 for neck, ❤️ for back.” Simple, low-barrier interactions keep your posts visible in feeds. The Bottom Line Social media is a patient relationship tool—not just an advertising platform. By providing consistent value, sparking small interactions, and showing up in a human, approachable way, you’ll stay top-of-mind and increase both retention and referrals. 👉 Next Step: Audit your clinic’s social media. Are you giving patients real value, or just promotions? Start applying these 5 tips today to strengthen your community and grow your practice.
