Improve Profitability With SMART Marketing Plans
Building your chiropractic dream practice will greatly depend on how well you market your services. The hard part will be figuring out just which marketing activities will produce the desired results of attracting new patients and retaining existing ones without breaking the bank or taking up too much of your time. Regardless of your chiropractic marketing expertise, the best laid out plans will fail if you can’t find the time and discipline to follow through on them. It’s also important to set realistic goals that are ambitious enough to motivate you without overwhelming you into paralysis. Ideally, you should be able to use your marketing activities as patient relationship building tool to improve the profitability of your chiropractic clinic through increased patient flow. Measuring your success and ROI, however, will require a SMART marketing plan that complements your general business plan. And just like your chiropractic business plan, it should consist of specific, measurable, attainable, relevant, and time based goals that you will need to iterate each month until you achieve them. For example, if you want to improve your chiropractic billing performance to increase your monthly income by $900 you would also need to improve your Patient Visit Average (PVA). As such you could tie your chiropractic marketing goal to this specific business goal and quantify it with 30 new patients gained from all combined marketing activities, or 30 rescheduled no-shows resulting from a successful email campaign to drive up your PVA. Needless to say, you will need to have the necessary framework in place to measure the results, such as asking new patients how they heard about your chiropractic clinic on their intake form, and tracking monthly no-shows as well as billing performance with your Genesis chiropractic software. If you end up falling short of your goals of increasing revenue and/or of attracting 30 new patients through your combined chiropractic marketing efforts at the end of the month, you will need to evaluate which of your activities worked and which did not produce any results, then create a new chiropractic SMART plan for the following month. Here are 5 SMART chiropractic marketing goals you should focus on: S: Attain a specific number of new fans on facebook, twitter, and/or any other social media account M: Achieve a measurable increase in monthly traffic to your chiropractic website (e.g. from 1,000 unique visitors to $1,500) A: Expect attainable results from chiropractic social media efforts (e.g. 30 new patients/month) R: Post relevant blog articles on chiropractic treatments and appropriate healthy lifestyle tips for your chiropractic patient personas T: Track time based numbers (e.g. number of monthly no-shows & monthly chiropractic billing performance with Genesis chiropractic software) and plan marketing activities for each month based on goals on previous months’ results Last but not least, you should also assess any monthly chiropractic marketing expenses for website maintenance, advertising as well as other marketing efforts to determine your actual ROI. Since marketing is a testing game you will need to adjust your monthly goals in accordance with the results you are producing.
5 Social Media Tips for Building Stronger Patient Relationships in 2025
Building authentic relationships with your patients on social media is no longer optional—it’s a vital part of running a thriving chiropractic practice. Platforms like Facebook, Instagram, and TikTok aren’t just for brand awareness—they’re how patients decide who to trust with their health. When done right, social media can help you: Retain patients by reinforcing value between visits Gain referrals through shared content and testimonials Build authority in your local community Here are five updated tips for building patient relationships on social media in 2025: 1. Embrace Short-Form Video While images still have their place, short-form videos (Reels, TikTok, YouTube Shorts) dominate in 2025. Patients want quick, useful, and relatable insights: Show a 30-second posture correction tip Share “behind-the-scenes” clips from your clinic Highlight patient success stories (with permission) Pro tip: Add captions—most people watch on mute. 2. Share Bite-Sized, Educational Tips Patients love actionable, easy-to-digest content. Try: “Quick Tip Tuesday” posts with wellness advice Mini checklists for desk workers, athletes, or parents Carousel posts that explain simple stretches or self-care routines This makes your page share-worthy, increasing organic referrals. 3. Guide Engagement With Clear Expectations Don’t just drop a link—tell people what they’ll get. For example: “Here’s a 2-minute video for moms with young kids on preventing back pain.” “Quick blog (3 min read) on how to avoid tech neck.” This sets expectations and respects patients’ time, which increases clicks and engagement. 4. Use Calls to Action That Feel Personal Instead of a generic “Like our page,” use people-first CTAs: “Tag a friend who sits all day and needs this stretch.” “Share this with someone who struggles with low back pain.” “Comment ‘YES’ if you want us to post a video with more tips.” Patients respond when they feel they’re helping others. 5. Spark Interaction With Polls & Simple Questions Engagement fuels reach. In 2025, polls and interactive stickers on Facebook and Instagram outperform text-only posts. Try: Poll: “Do you sit more than 6 hours a day? Yes/No” Quick question: “Describe how you feel after an adjustment in one word.” Emoji response: “Which stretch do you love most? 👍 for neck, ❤️ for back.” Simple, low-barrier interactions keep your posts visible in feeds. The Bottom Line Social media is a patient relationship tool—not just an advertising platform. By providing consistent value, sparking small interactions, and showing up in a human, approachable way, you’ll stay top-of-mind and increase both retention and referrals. 👉 Next Step: Audit your clinic’s social media. Are you giving patients real value, or just promotions? Start applying these 5 tips today to strengthen your community and grow your practice.
Chiropractic Marketing | Google+ communities for patient relationship management
Patient relationship management without a doubt makes up a key ingredient in any chiropractor’s success formula. Since online communities provide an incredibly useful vehicle for building relationships with your patients and getting valuable feedback from them, it only makes sense to use free Google+ communities to achieve your chiropractic business goal of building your dream practice. Naturally, it will be close to impossible for you to maintain more than one online community in between patient treatments and practice management activities. For that very reason it’s important to pick the most effective platform for building your online patient community. Just how can you determine which social media site is the best fit for your chiropractic clinic and patient personas? For starters, choosing a site that most people are already familiar with, such as Google, will certainly help getting your existing patients involved. Also keep in mind that not all of your patients possess the same level of internet savvy, so simplicity is a must. Once again, as the most popular search engine used worldwide Google has already proven that it provides user-friendly and effective features. Building on the success of Google search engines, the new Google+ communities make it easy for chiropractors to strengthen their relationships with existing patients while also attracting new ones and increase the patient flow at their clinics. By providing free chiropractic patient education and allowing patients to share their personal experiences or ask questions, your online community can function as the go-to place for expert information on various chiropractic topics. Ultimately, interactivity will be a catalyst for community growth– online, as well as off-line at your clinic. How to use Google+ communities for your chiropractic patient relationship management: Identify patients who have a specific shared interest (patient personas) Select an effective name for your community that will attract patient personas (e.g. ‘Tennis Elbow Relief,’ or ‘No More Headaches’). You should avoid using your clinic’s name for this online community since that will not attract people looking for info on the health issues you treat. Decide if you want the community to be an open or closed (exclusive membership for existing patients) group. Open communities will help you attract new patients while closed ones have little to no potential for growth. Choose if people who find your group via Google search need your permission to join. Edit your group’s profile information and set up categories for discussion and content sharing. Promote your new online community on your chiropractic website and in your patient emails.
How To Add 10-20 More New Patients To Each Chiropractic Spinal Screening!
Need New Patients? Hello, my name is Dr. Tabor Smith and I have done hundreds, if not thousands, of spinal screenings in different cities across the country. I know how to conduct a successful spinal screening, and unfortunately I also know how to fail miserably at it (been there, done that, got the T-shirt). It took several years of doing 2-3 spinal screenings a week before I actually started seeing consistent, reproducible results with my procedures. I even started to research and implement different neuropsychology methods to help me get the edge, so to speak, when it comes to communication and sales. As anyone who has done spinal screenings before will tell you, “They are not as easy as just putting up a sign.” People of this day and age are so accustomed to being sold-to that any type of service being advertised for free is automatically interpreted as an untrustworthy sales gimmick. So how do we overcome these social avoidance reflexes that have become so ingrained into our society? I’ll show you. One day, as I watched hundreds of people walk out of their way to avoid going by my booth, I discovered there are really only two reasons why someone would not want a free spinal screening: 1) They don’t think they need one, and 2) they don’t believe I could help them even if they did stop and get a screening. What I began to realize is that there was really not much I could do about the people who didn’t think they needed a spinal screening. After all, you can’t really change someone who is that determined to not receive your services, and arguing with them never solves anything. However, I knew I could definitely do something about the second group. These people knew they needed something, and deep down they really wanted a spinal screening or were at least interested in one — they just didn’t believe I would be able to help them. So, I asked myself, “How do businesses overcome disbelief in their product and show the world that it works?” Testimonials! But instead of just creating a poster with patient endorsements (which I did do), I realized the importance of going a step further. This extra step is what adds 10-20 MORE new patients into every big spinal screening that I do. I will share this with you in hopes that you too can have better success at every one of your screenings. More success at your spinal screenings means more lives changed, and that means that together we can take the profession of chiropractic to a higher level. It starts with making each potential client (new patient) feel welcome rather than intimidated. The first person to approach a potential client at your spinal screening is your greeter. This person stands out in front of your booth and welcomes people in. The trick to increasing the number of lives you can touch at your spinal screening is to make your greeter a walking testimonial. If you have been in practice long enough, you know what I am talking about when I say, “Ask a sneezer to help you at your spinal screening.” A “sneezer” is a patient who has had such great results in your office that they share it with everyone they meet. This person has referred dozens of people to your practice, and they have already joined in your mission of bringing chiropractic to the world. These people make great greeters at your spinal screenings, so give this strategy a try, and chances are you will see how much easier it makes each screening. For example, sometimes I have people walk into my booth asking me where to sign up, before I even do an actual screening on them. Another great thing about it is that most of the time it doesn’t cost you a dime. My sneezers are happy to trade a month or two worth of free care in my office for a day or two of helping me share the life-changing message of chiropractic with our local community! Genesis Chiropractic Software recently hosted a special invite-only webinar with Dr. Tabor Smith! He revealed all of his tips and strategies that have helped him schedule 72 NEW patients at a single spinal screening! Click Below… >>> Watch Now: Spinal Screening Webinar! <<< Thanks for taking the time to read my guest blog. A special thank you to Genesis Chiropractic Software for allowing me to post on their blog, and for all the great things they are doing for the profession. I am proud to be associated with them. – Tabor Smith D.C.
5 Updated Strategies to Get More Patient Referrals in 2025
Referrals are the lifeblood of a thriving chiropractic practice. When patients trust you enough to recommend your care to their friends and family, it’s a clear sign you’re providing real value. In 2025, patient referrals still remain one of the most cost-effective ways to grow your practice—but the methods have evolved. Here are five updated strategies to attract more referrals in today’s digital-first world: 1. Automate the Referral Process Don’t rely solely on word-of-mouth. Make it easy for patients to share your practice: Provide referral links via email or SMS. Offer a patient portal where referrals can be tracked. Use automated follow-ups to ask satisfied patients for introductions. Pro tip: Tools like PatientHub streamline this process by embedding referral workflows directly into patient communications. 2. Train Your Team to Ask at the Right Time Your staff plays a huge role in generating referrals. Train them to: Ask after a positive appointment outcome (“We’re so glad your back pain is improving—do you know anyone else who could benefit from care like this?”). Use natural, patient-first scripts rather than sounding salesy. Recognize moments of gratitude (after compliments, testimonials, or milestones). 3. Leverage Your Online Reputation Online reviews are today’s word-of-mouth. Patients often check Google or Facebook before making a referral decision. Ask happy patients to leave a review with simple, direct links. Highlight top reviews on your website and social channels. Integrate reviews into referral campaigns—patients are more likely to refer when they see others doing the same. 4. Build Professional Referral Partnerships Referrals don’t only come from patients. Building strong ties with other professionals expands your reach: Collaborate with primary care physicians, physical therapists, massage therapists, and gyms. Host joint community events or webinars. Offer mutual patient education opportunities. Stat to know: The top-performing chiropractic practices report 50%+ of new patients come from professional referrals, while average practices get less than 10%. 5. Track, Measure, and Optimize What gets measured gets improved. Track how many new patients come from referrals. Segment by source (patient, online review, professional partnership). Set monthly goals and refine your approach based on results. Using data helps you double down on the strategies that work best for your unique practice. The Bottom Line Getting patient referrals in 2025 means going beyond hoping patients will spread the word. By automating touchpoints, training your team, amplifying reviews, building partnerships, and tracking results, you can consistently generate referrals that fuel long-term practice growth. 👉 Next Step: Audit your referral process. Do you have systems in place to make referrals easy, measurable, and repeatable? If not, start by applying one of these five strategies this month.
Is your chiropractic website about you or the patient? | Understanding patient personas
“Does your organization (chiropractic clinic) offer great services? Well get over it! Marketing is not only about you. The most important thing to remember as you develop a marketing and PR plan is to put your services aside for a little while and focus your complete attention on the buyers of your services (your patients).” – David Meerman Scott. Devoting all of your attention to your prospective patients and away from the services you offer is difficult for many chiropractors, but it always pays off in the form of bringing you closer to achieving your new patient goals. When it comes to your website, what is the first thing a prospective patient see? Is it a complicated mix of fancy chiropractic terminology? Is your home page or most of your site’s content filled with “BS” words like “subluxation”, “Q-lasers”, “Dorsal/Thoracic” and “Sacrum” or is it focused on patient conditions such as headaches, lower back pain, poor sleep quality, dependency on pain medication or poor mobility? If you are guilty of using this outdated “it’s all about me” approach you are not alone. As a matter of fact, you would have do heavy searching and investigation to find a member of the chiropractic community whose site didn’t fall victim to this self-centered marketing approach. For those of you reading this, thinking to yourselves, “I don’t fall into this category,” because you have some small portion of text on your site that says “It’s all about the patient”, think again! The only one buying that line is you. We, as a society, have learned, “If you have to say it, then it probably isn’t . . .” A patient persona would basically be a characteristic or condition you use to organize the different types of patients your clinic focuses on treating. When patients search for solutions or information regarding a condition they aren’t typically looking for specific techniques and often times are not looking for chiropractic services at all. To build a website that is a functional part of your marketing strategy you must first focus on the prospective patient experience. You may have multiple techniques for helping a patient eliminate chronic headaches but is your websites content geared toward attracting this type of patient? Creating an online experience that is focused on the patient’s condition and the problems this condition creates makes it easier for your target patient personas to find you. A truly patient-centered site should speak to the patient in a special way; a way that makes him feel that you truly understand his condition and the impact it has on his life. By doing this you are creating a feeling of trust and authority and only after that will your attempts to educate the prospective patient on the techniques you use and the technology you possess be well received. Creating a site that is centered around the patients condition lets potential patients know right away that they are at the right place when they do find your site. Once your prospective patients have found your site by searching for solutions to a specific condition you can further enhance their website experience by showing that you understand the problems their condition may cause in their lives, offer persona specific testimonials and last but not least talk about you and how you have the experience, technique, tools, staff or facility needed to give them back the life they used to have.
