In the last blog post I talked about the 4 Mistakes Chiropractors Make With Their Facebook Ads. You can click here to read the entire blog post to find out if you are making any or all of these mistakes.
And at the end of that post I told you I would share my favorite Facebook Hack to get more engagement on your Facebook ads… and get it for a cheaper price.
In order to do that you have to understand how the Facebook Ads algorithm works and how it determines when to show your ad and how much it’s going to charge you.
Not that long ago Facebook hit it’s “max ad load” and started making some changes to it’s ads platform. On of those changes was turning it’s focus back on it’s users and a little less on it’s advertisers. Max ad load means that the amount of space that Facebook has available to show ads (without getting ugly) has been reached.
It’s a really good thing for them… and for the user… and not so much for the advertiser. But it’s still a fantastic marketing platform for chiropractors. But this max ad load means that your clicks, views and engagement will come at a higher cost. So you need to serve up better ads that Facebook users like.
So what does it mean to have an ad that the Facebook user likes? And let’s be honest… NO ONE really likes ads. What people do like is information that is relevant to them. If someone is struggling with back pain and you show them “Three Secrets To Eliminating Chronic Back Pain in 14 Days”… that is RELEVANT to them. And since millions of Americans struggle with back pain… it’s relevant to a lot of people.
So relevant content is one thing that makes your ads cheaper. If you put shallow “$19 offer” ads up and people don’t engage with it (cause it’s a crappy offer and attracts coupon shoppers) then Facebook will recognize that and either show it to crappy people that like coupons… or they will charge you more to show it. Either way you’re not winning. Show relevant and engaging content.
And I just gave away the second component of a good Facebook ad… Engaging content. If people just scroll on by and never click on the ad then Facebook views that as an ad that the users don’t like. And what does that equate to? Either not showing your ad to the right people… or showing it to the right people but at an increased cost. Facebook will make money either way. I just think it’s a great idea if you get a great ROI as well.
And here’s the hack to make your content even MORE ENGAGING (just make sure you already have the relevant part). Get more people to engage with the post. Alright… that’s not really the hack part LOL. But how you get them to engage IS!
I like to do giveaways in the office to get current patients to engage with the content that I’m posting and promoting on Facebook. So you simply have a drawing in the office for everyone that Likes, Comments and Shares your post on Facebook. Have them do it right there in the office in front of you or your staff. Give them one entry of a “like”, two for a comment, and three for a share. This encourages them to do all three parts to have a better chance to win (more on the prize in a minute).
And if it’s a Facebook post with a link to a blog post… then you ad in another 5 entries if they click over to the post and read what you have. This is one more piece of engagement… and it’s time on site for your Google SEO efforts.
LOTS of behind the scenes going on with this strategy. Not to mention that everyone that engages with the content is in a way telling their friends list and making a referral to you. People see the share, the likes and the comments in their newsfeed. Maybe it starts the conversation about chiropractic (it does 🙂 )
Now for the prize. So many chiropractors will see this as an “expense” vs an investment in their business. If you would typically get 1000 clicks on the ad at $1 each… but because of this strategy you are now getting them at .75… then you should look at a $50-$100 gift without batting an eye.
That doesn’t even include all the additional traffic you get from your patients friends. So pick a great restaurant that everyone really likes (but generally won’t frequent due to price) and offer up a $100 gift card. The results from this strategy are simply unbelievable. Now go do it.
Can we help you increase your practice numbers? Schedule an appointment for a FREE Dream Practice Analysis. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice.
Then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have.
61 Responses
Great info Jeff! I see so many ads out there with no engagement: comments, likes or shares that goes for posts in general too.
Thanks Russell… you do a great job of engaging your patients and prospects.
Hey! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my website to
rank for some targeted keywords but I’m not seeing very
good success. If you know of any please share. Appreciate it!
You can read similar art here: Eco product
YouTube members submitted video questions, and CNN featured some of them in Democratic and Republican candidate debates.
Sugar Defender As
someone that’s constantly bewared regarding my blood glucose, finding Sugar Protector has actually been an alleviation. I
feel a lot a lot more in control, and my recent
exams have actually revealed positive renovations.
Understanding I have a reputable supplement to support my routine gives
me comfort. I’m so happy for Sugar Defender’s impact on my wellness!
Hi there! I simply would like to give you a huge thumbs up for the excellent information you’ve got right here on this post. I am returning to your web site for more soon.
Hi, I do believe this is a great site. I stumbledupon it 😉 I may come back once again since i have bookmarked it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.
Great site you have here.. It’s difficult to find high quality writing like yours nowadays. I seriously appreciate people like you! Take care!!
There’s certainly a great deal to find out about this issue. I like all the points you have made.
Which description finest matches your excellent vogue style?
Hello there! I simply would like to offer you a big thumbs up for your great info you have got right here on this post. I will be coming back to your site for more soon.
Being the developer can provide an edge in areas like customization, assist, and coaching; it doesn’t provide as apparent an advantage in the case of internet hosting.
The highs and the lows had become a part of my life, I had grown accustomed to them, but they were destroying me.
Governor Harris issued a call for the legislature to assemble at Memphis, and the govt workplace was moved to that metropolis.
Treating your typewriter to a daily spa day isn’t just about sustaining its vintage charm-it’s about guaranteeing it performs at its best.
The masked dancer was eliminated from the competition and unmasked upon their elimination.
You lost me, friend. I mean, I imagine I get what youre declaring. I understand what you’re saying, but you just seem to have overlooked that you will find some other persons inside the world who look at this issue for what it actually is and may perhaps not agree with you. You may perhaps be turning away a decent amount of folks who might have been supporters of your web log.
Good day! I simply wish to offer you a huge thumbs up for the excellent info you’ve got here on this post. I am returning to your blog for more soon.
Thank you for this incomparable article. I especially enjoyed reviewing it and ought to discuss it with everyone.
When I originally commented I clicked the -Notify me when new surveys are added- checkbox now when a comment is added I purchase four emails using the same comment. Can there be that is it is possible to eliminate me from that service? Thanks!
You need to be a part of a contest for one of the greatest sites on the web. I’m going to recommend this website!
Directories such given that the Yellow Websites need not list them, so unlisted numbers strength sometimes be alive more harm than financial assistance.
I think Mia, since I guess she is running Red Bedroom Records now, needs to take Alex on as a padawon and teach her music. That way Alex (Jana) can showcase her musical talent and it will give Alex another arc for her story line.
I like this web blog so much, saved to fav.
I would like to see more posts like this!.. Great blog btw! Ohrid Subscribed..
Oh my goodness! an amazing post dude. Thanks a lot However My business is experiencing trouble with ur rss . Do not know why Unable to join it. Will there be anybody acquiring identical rss difficulty? Anyone who knows kindly respond. Thnkx
Wanted posting. Loads of excellent writing here. I wish I saw it found the site sooner. Congrats!
european vacations are very exciting sepcially if you got to visit many places at once’
I wanted to thank you for this good read!! I definitely loved every bit of it. I have got you book-marked to look at new things you post…
I enjoyed reading your pleasant website. I see you offer priceless info. stumbled into this website by chance but I’m sure glad I clicked on that link. You definitely answered all the questions I’ve been dying to answer for some time now. Will definitely come back for more of this.
I was reading through some of your blog posts on this website and I think this internet site is really informative ! Keep posting .
A lot of thanks for all your hard work on this site. My niece really likes getting into investigation and it’s easy to understand why. My partner and i learn all regarding the compelling tactic you present invaluable things via the web site and therefore attract participation from others about this article so my simple princess is always starting to learn a great deal. Take advantage of the remaining portion of the new year. Your conducting a really good job.
You seem to be very professional in the way you write.”‘,~*
Within the present day culture look at Language is now a whole lot even more necessary and in addition well-known. Yet once i has long been younger, My spouse and i failed to comprehend with this as well as determine to like exterior instead of realize Language. Nevertheless my private mommy stated: “English can be the essential tools for being capable to consult with foreign most people, and which means it’s essential to analyze within a Language school.
Greetings! I know this is kinda off topic but I was wondering which blog platform are you using for this website? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.
I like it when people come together and share thoughts. Great blog, stick with it.
I am glad that I noticed this website, just the right info that I was searching for!
Hello! I merely wish to make a massive thumbs up for that wonderful info you may have here during this post. I’ll be coming back to your blog post for further soon.
There is noticeably a bundle to understand about this. I suppose you have made certain nice points in functions also.
I was checking through the internet for some information since yesterday night and I finally found what i was looking for! This is a magnificent website by the way, although it seems to be a little difficult to see in my android phone.
An impressive share, I simply given this onto a colleague who was simply doing a small analysis about this. And then he in reality bought me breakfast since I ran across it for him.. smile. So i want to reword that: Thnx for the treat! But yeah Thnkx for spending plenty of time to discuss this, I find myself strongly regarding it and love reading regarding this topic. If you can, as you become expertise, might you mind updating your website with increased details? It can be highly ideal for me. Huge thumb up with this text!
When I originally commented I clicked the -Notify me when new surveys are added- checkbox and from now on every time a comment is added I purchase four emails using the same comment. Could there be by any means you are able to get rid of me from that service? Thanks!
I like this – Gulvafslibning | Kurt Gulvmand , enjoyed this one appreciate it for posting keep update – Gulvafslibning | Kurt Gulvmand.
Yo, I’ve been gettin my site ranked “pre spun articles”.
Agricola, Georgius, De re metallica, translated by Herbert Clark Hoover and Lou Henry Hoover, Dover Publishing.
Hi there, just became aware of your blog through Google, and found that it’s truly informative. I am gonna watch out for brussels. I¡¦ll appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!
find dining might be expensive but the menu and service is always the best`
I’ve been absent for a while, but now I remember why I used to love this web site. Thank you, I’ll try and check back more often. How frequently you update your web site?
I am therefore grateful for this post and thanks so much for sharing it with us.
You really make it seem so easy with your presentation however I in finding this topic to be actually something which I believe I might by no means understand. It sort of feels too complex and extremely large for me. I am looking forward on your subsequent put up, I’ll try to get the hang of it!
Good day. your writing style is great and i love it,
“”Its always good to learn tips like you share for blog posting. As I just started posting comments for blog and facing problem of lots of rejections. I think your suggestion would be helpful for me. I will let you know if its work for me too.”
Your current blogs usually have got a lot of really up to date info. Where do you come up with this? Just saying you are very inspiring. Thanks again
This is a very good tip especially to those new to the blogosphere. Simple but very precise information… Thank you for sharing this one. A must read post!
You produced some decent points there. I looked on-line for your problem and discovered most individuals should go in addition to together with your site.
This internet site is often a walk-through for all of the internet you wanted about this and didn’t know who to question. Glimpse here, and you’ll definitely discover it.
In show date leading to a net insurance policies, agencies, providers and in addition all the other businesses, were actually limited in your methods make could definitely advertise themselves with the aid of television, tabloids, radio or anything else.
It’s difficult to acquire knowledgeable folks on this topic, nevertheless, you be understood as you know what you’re dealing with! Thanks
Hi there! Someone in my Myspace group shared this website with us so I came to give it a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers! Wonderful blog and fantastic design and style. Miss Temperature measurement
Great blog post, I’ve bookmarked this page and have a feeling I’ll be returning to it often.
After reading many of your blogposts I staleness say i launch this fact one to mostly be top notch. I soul a weblog also and require to repost a few shears of your articles on my own diary site. Should it be alright if I use this as eternal I own testimonial your web blog or create a inward unification to your article I procured the snipping from? If not I realise and could not do it without having your tolerance . I change accumulation scarred this article to sound and zynga calculate intended for remark. Anyway realize it either way!